Gen C
Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.
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From Cash App to Coinbase: Cat Ferdon on Marketing the Crypto Frontier
<p>Coinbase's CMO, Cat Ferdon, shares the strategy for moving beyond crypto natives, normalizing "internet money," and defining the future of finance through culturally resonant campaigns.</p> <p>Joining Gen C, Coinbase CMO, Cat Ferdon shares the strategy behind marketing one of the world's most powerful crypto brands. Cat discusses why economic freedom is Coinbase's core mission, how the company is moving beyond the "crypto native" audience to onboard the next generation, and her plan to normalize "internet money" by delivering culturally resonant campaigns that define the next decade of global adoption.</p> <p>- Links mentioned from the podcast:<...
Circle's Vision for Programmable Money with Tim Queenan
<p>Circle's SVP of Marketing, Tim Queenan, shares why stablecoins and the new Arc blockchain are creating the ‘Economic OS for the internet.</p> <p>Tim Queenan, SVP of Marketing, Circle, joins Gen C this week to share that stablecoins and programmable money represent a foundational shift in the global financial system, similar to the early internet. He discusses how Circle is spearheading this transformation with USDC and its new blockchain Arc, creating the ‘Economic OS for the internet</p> <p>- Links mentioned from the podcast: </p> <p>Tim's Twitter </p> <p>Circle's Twitter</p> <p>Circle Website</p> <p>- F...
Robinhood's Blueprint for a New Financial System
<p>Johann Kerbrat, SVP and GM of Crypto at Robinhood, shares the company's vision for democratizing finance by prioritizing customer access and education.</p> <p><br></p> <p>In this episode of Gen C, Johann Kerbrat, SVP and GM of Crypto at Robinhood, discusses how the platform approaches the digital asset space, prioritizing access and education over institutional control. Robinhood’s investment in stablecoins, tokenization, and Layer 2 technology represents a clear bet on the next generation of decentralized financial infrastructure.</p> <p><br></p> <p>- Links mentioned from the podcast: </p> Johann's Twitter Robinhood Website <p>- Follow us on...
MoneyGram's Bold Prediction to Onboard "Hundreds of Millions"
<p>MoneyGram’s Anthony Soohoo, discusses how stablecoins are the critical financial innovation that will simplify cross-border payments and drive massive-scale digital adoption for hundreds of millions of users in the coming year.</p> <p> Are we at the precipice of a true revolution in finance? This week's Gen C episode, recorded at Stellar Meridian, features MoneyGram's CEO, Anthony Soohoo, who shares his bold prediction: hundreds of millions of users leveraging crypto for real-world problems in just one year. Revealing the key to this shift, the discussion highlights the global push to use stablecoins and financial innovation for massive-scale digital ado...
In The Middle of The Before and After with Ariel Wengroff
<p>Ariel Wengroff, EVP, Marketing & Communications, Ledger, explores how media and crypto are converging around transparency, trust, and digital ownership in today’s evolving digital landscape.</p> <p>In this episode of Gen C, Ariel Wengroff, EVP of Marketing & Communications, Ledger, reflects on her time at VICE and discusses the changing landscape of the media industry and the growing demand for truth and authenticity in the age of AI. In running marketing for the unicorn hardware company, Ledger, Ariel connects these shifts to Ledger’s vision of digital ownership—giving individuals control over their privacy, identity, and assets through secure signin...
PayPal’s Path to On-Chain Payments and Financial Inclusion
<p>May Zabaneh, Head of Crypto at PayPal, shares how PYUSD, stablecoins, and AI are powering the next wave of global payments—and why the future of money is happening on-chain.</p> <p><br></p> <p>In this episode of Gen C, May Zabaneh, Head of Crypto at PayPal, shares how PYUSD, stablecoins, and AI are powering the next wave of global payments—and why the future of money is happening on-chain. From scaling mobile payments to championing blockchain, May shares what it takes to drive change within a global payment leader. </p> <p><br></p> <p>Links mentioned from the p...
The Future of Toys is Digital
<p>Will Weinraub, CEO and Co-Founder of OnChain Studios, is redefining play by merging toys, gaming, and blockchain to create immersive, collectible experiences with iconic brands like Disney and Star Wars.</p> <p>In this episode of Gen C, Will Weinraub, CEO and Co-Founder of OnChain Studios and creator of Cryptoys, shares how his daughter’s passion for toys inspired him to build digital collectibles on the blockchain. Weinraub explores the declining traditional toy industry, the rise of digital play through Fortnite and Roblox, and why he believes blockchain-based digital ownership represents the future of how people of all ages wi...
Algorithmic Sameness and the Future of Creativity with Kyle Chayka
<p>Kyle Chayka, Staff Writer at The New Yorker and author of Filterworld, breaks down how algorithmic sameness is reshaping global culture—and what it means for creativity, identity, and authenticity online. He explores how creators are challenging traditional media, why crypto could become the internet’s native currency, and how digital identity is evolving in a world shaped by metrics, machines, and media. Joining him is Keith Soljacich of Publicis Media, as they explore opportunities to create deeper meaning amid these cultural shifts.</p> <p>Links mentioned from the podcast: </p> Kyle's Twitter The New Yorker Articles Filterworld: How Algor...
Jack Butcher's Blueprint for Modern Value Visualization
<p>Jack Butcher, Artist and Founder of Visualize Value, shares how he turned a decade-long career in corporate design into one of the internet’s most recognizable creative brands. He explains how simplifying ideas into bold, viral visuals led to a new kind of artistic practice—one rooted in transparency, leverage, and working in public. Jack dives into how crypto unlocks new layers of creative ownership and why the most valuable assets today are driven by community.</p> <p>Links mentioned from the podcast: </p> Jack's Twitter Jack’s Instagram Visualize Value Twitter Visualize Value Website <p>Follow us on Twitter...
The Future of Money Is Stable
<p>Chris Maurice, CEO and Co-Founder of Yellow Card, reveals how stablecoins are shaking up global payments. From discovering Bitcoin at college parties to a chance encounter at a Wells Fargo, Maurice shows how stablecoins tackle real problems by making cross-border transfers faster, cheaper, and easier. With rapid expansion into new markets and game-changing partnerships, Yellow Card is driving the mainstream adoption of stablecoins and reshaping the future of digital payments. </p> <p>Links mentioned from the podcast: </p> <p>Chris's Twitter</p> <p>Yellow Card Website</p> <p>Follow us on Twitter: </p> <p>Sam Ewen, CoinDesk </p> <p>From...
