MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
10
Marketers' biggest misconception about billboards
<p>Most marketers think billboards are just brand awareness plays. Alex Weinberger is General Manager of Digital Out-of-Home at AdRoll, where he's leading the launch of programmatic DOOH across their growth marketing platform. The conversation covers using geofencing to target decision-makers at their headquarters with dayparted campaigns, leveraging foot traffic attribution to measure real-world conversions, and building omnichannel strategies that connect DOOH exposure to retargeting campaigns across display and CTV.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.</p>
How to start testing DOOH
<p>Digital out-of-home advertising lacks programmatic targeting capabilities. Alex Weinberger is General Manager of DOOH at AdRoll, specializing in programmatic media and full-funnel advertising strategies. The discussion covers real-time bidding for screen selection, device exposure tracking within preset radiuses around digital screens, and attribution methods including foot traffic analysis and brand lift studies.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.</p>
The most overrated screen in advertising right now
<p>Digital out-of-home advertising lacks proper attribution and targeting capabilities. Alex Weinberger is General Manager of Digital Out-of-Home at AdRoll, specializing in programmatic DOOH media buying and full-funnel campaign strategies. The discussion covers programmatic real-time bidding for screen selection across roadside billboards and place-based venues like gyms and restaurants, foot traffic attribution using device proximity measurement within preset radiuses, and omnichannel retargeting by connecting exposed devices to display and CTV campaigns.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.</p>
Big prediction for the future of the digital out-of-home industry
<p>Digital out-of-home advertising is becoming programmatically targetable and measurable. Alex Weinberger, General Manager of DOOH at AdRoll, explains how programmatic buying has transformed traditional billboards into a full-funnel marketing channel. The conversation covers real-time bidding for screen selection across 97 venue types, attribution methods including foot traffic and brand lift studies, and retargeting capabilities that connect physical world exposure to digital follow-up campaigns.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.</p>
From Billboards to Bottom-Funnel Results
<p>Digital out-of-home advertising is becoming programmatically targetable and measurable. Alex Weinberger is General Manager of DOOH at AdRoll, specializing in programmatic media and revenue growth strategies. The discussion covers real-time bidding for screen selection, device-level exposure tracking for attribution, and multi-channel retargeting capabilities that connect physical world impressions to digital follow-up campaigns.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.</p>
One clear sign a podcast has real market fit
<p>Organic podcast growth depends on genuine audience reaction, not vanity metrics. Cody Gough, Podcast Growth Strategist at NerdWallet, explains how to identify real market fit through authentic engagement signals. He reveals why unsolicited listener feedback indicates true value delivery and discusses how to distinguish between genuine fans and transactional outreach when measuring podcast success.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.</p>
The biggest trap in “going video” for a business podcast
<p>Most business podcasts fail when they add video without understanding audience behavior. Cody Gough, Podcast Growth Strategist at NerdWallet, has scaled award-winning shows for global brands including Discovery and built Curiosity Daily into a top science podcast. He reveals why genuine listener reactions signal true market fit over vanity metrics. Gough explains how to build sustainable organic growth by focusing on community engagement rather than just distributing audio content.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.</p>
Don’t trust when a brand tells you their podcast is “working”
<p>NerdWallet is on a mission to help provide clarity for consumers and SMBs so they can make financial decisions with confidence. We work hard to cultivate an award-winning culture in which our Nerds can realize this mission, and we pride ourselves on the programs we’ve created to positively impact the lives of our consumers, our Nerds, and our wider world.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.</p>
Guest swaps, SEO, or listener surveys?
<p>Organic podcast growth remains elusive for most marketing teams despite massive content investments. Cody Gough, Podcast Growth Strategist at NerdWallet, has scaled award-winning shows for global brands including Discovery and built Curiosity Daily into a top science podcast. He identifies authentic audience reactions and unsolicited listener engagement as the primary indicators of true podcast market fit. The conversation covers sustainable growth strategies that prioritize genuine community building over vanity metrics.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.</p>
The most common mistake in podcast titles
<p>Most podcasts fail because they prioritize vanity metrics over genuine audience connection. Cody Gough, Podcast Growth Strategist at NerdWallet, has scaled award-winning shows for global brands including Discovery and built Curiosity Daily into a top science podcast. He explains how authentic social engagement signals true market fit and why unsolicited listener feedback indicates sustainable organic growth. Gough demonstrates how to distinguish between genuine audience value and promotional noise when measuring podcast success.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.</p>
