Membership Geeks Podcast with Mike Morrison
Join Mike Morrison - founder of the Membership Geeks - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and industry experts.
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3 Clever Ways to Get More Members to Your Live Calls
<p>In this episode, I discuss three practical strategies to boost attendance for your live member calls, whether you run Q&As, workshops, masterminds, or office hours.</p><p>I share actionable tips that can easily fit into your workflow, from leveraging technology to personalizing member onboarding.</p><p>If you’ve ever worried about empty seats during your live sessions, you’ll find plenty of fresh ideas here to increase engagement and ensure your members get the most out of their membership experience.</p><h2>In this episode:</h2>How can you make it easier for members to remember and...
The Way You Market Might Be Killing Retention - Here’s How…
<p>In this episode, I dive into the crucial relationship between your marketing strategy and member retention.</p><p>I explore how the way you attract new members to your membership business lays the foundation for whether they'll stick around long-term.</p><p>I break down why focusing solely on sign-ups can backfire and how certain marketing tactics may actually set you up for higher churn rates.</p><p>The aim is to help you develop a retention-first mindset that keeps your membership thriving.</p><h2>In this episode:</h2>Why does retention start with the way you market your...
1000 True Fans Are All You Need for Membership Success
<p>In this episode, I dive into the concept of "1,000 true fans" and why it's the key to building a thriving membership business.</p><p>Forget chasing massive audiences and vanity metrics—what truly matters is finding and nurturing a core group of highly engaged superfans who love what you do.</p><p>I break down the myths about audience size, share why smaller, more passionate communities lead to deeper connections (and profit!), and show you how to shift your focus from quantity to quality when growing your membership.</p><p>If you've ever felt discouraged by your follower count or...
From The Vault: Why You're Losing Members and What You Can Do About It
<p>In this episode, I dive into the most common reasons why membership site owners lose members—and more importantly, what you can actually do to prevent it.</p><p>Taking a trip into the Membership Geeks archives, I unpack actionable strategies to tackle member cancellations, improve retention, and boost overall engagement in your community.</p><p>xWhether you’re battling churn or simply want to keep your members around for longer, these practical tips will help you plug the holes in your retention strategy and maintain healthy growth.</p><h2>In this episode:</h2>Why do members leave after cons...
From The Vault: How Membership Owners Can Combat Subscription Fatigue
<p>In this episode, I take you back into the Membership Geeks Podcast vault to revisit one of the most pressing challenges facing membership owners today: subscription fatigue.</p><p>I share insights into why consumers are becoming increasingly overwhelmed by the sheer number of subscriptions and how this impacts membership-based businesses.</p><p>I break down practical strategies for making your membership essential so it doesn’t end up on the chopping block when your members review their recurring expenses.</p><h2>In this episode:</h2>What is subscription fatigue and how is it affecting membership businesses today?Why ar...
From The Vault: Why Member Lifetime Value is More Important Than Churn
<p>In this episode, I take a deep dive into one of the most debated topics in the membership world: why member lifetime value is actually more important than focusing solely on churn rates.</p><p>I share my insights on reframing how we look at member retention and challenge the idea that churn makes the membership model less viable than courses or other digital products.</p><p>Whether you’re struggling to boost retention or just questioning your business model, this episode is packed with practical advice and a fresh perspective on what really impacts your bottom line.</p><p>...
Why Membership Owners NEED to Embrace Off-Platform Engagement
<p>In this episode, I dive into the concept of "off-platform engagement" and why it's becoming essential for membership owners.</p><p>I discuss how member behaviors have evolved and why relying solely on getting people to log in to your site is no longer the only—or even the best—way to deliver value.</p><p>I share practical strategies for removing friction and ensuring your membership stays relevant and engaging by meeting members where they already are.</p><p>You'll walk away with ideas to broaden your engagement approach and make your membership more resilient for the future.</p><h...
Is Your Member Onboarding Missing These 3 Vital Things?
<p>In this episode, I dive into the crucial role member onboarding plays in the overall success and retention rates of your membership business.</p><p>I share why retention efforts need to begin from the very moment a new member joins and not just when cancellation looms.</p><p>We’ll explore the three essential pillars every onboarding process must include to supercharge your members’ long-term engagement.</p><p>If you want your members to stick around and love being part of your community, this episode is for you.</p><h2>In this episode:</h2>Why is member onboarding so c...
There Are Only 2 Ways To Make More Money From Your Membership
<p>In this episode, I dive into the two fundamental strategies for increasing the revenue of your membership business.</p><p>I break down why making more sales and boosting the lifetime value of each member are the only real ways to grow your income, and share actionable tips for improving both areas.</p><p>From smart marketing adjustments to retaining your members for longer, I offer proven, practical advice you can implement right away.</p><p>If you’re looking to ramp up your membership profits, this episode is packed with insights to help you get there.</p><h2>In...
How I Try to be a Good Boss to my Membership Team
<p>In this episode, I dive into what it really means to try and be a good boss to my membership team.</p><p>I share my personal experiences, challenges, and the mindset shifts that have shaped my approach to leadership in a growing and virtual business.</p><p>You'll get a behind-the-scenes look at how I balance flexibility, accountability, and compassion with my team, plus the practices and policies that keep us running smoothly.</p><p>Whether you already manage a team or are just curious about what goes into building a positive work environment, this one’s for yo...
