Membership Geeks Podcast with Mike Morrison
Join Mike Morrison - founder of the Membership Geeks - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and industry experts.
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Why Membership Owners NEED to Embrace Off-Platform Engagement
<p>In this episode, I dive into the concept of "off-platform engagement" and why it's becoming essential for membership owners.</p><p>I discuss how member behaviors have evolved and why relying solely on getting people to log in to your site is no longer the only—or even the best—way to deliver value.</p><p>I share practical strategies for removing friction and ensuring your membership stays relevant and engaging by meeting members where they already are.</p><p>You'll walk away with ideas to broaden your engagement approach and make your membership more resilient for the future.</p><h...
Is Your Member Onboarding Missing These 3 Vital Things?
<p>In this episode, I dive into the crucial role member onboarding plays in the overall success and retention rates of your membership business.</p><p>I share why retention efforts need to begin from the very moment a new member joins and not just when cancellation looms.</p><p>We’ll explore the three essential pillars every onboarding process must include to supercharge your members’ long-term engagement.</p><p>If you want your members to stick around and love being part of your community, this episode is for you.</p><h2>In this episode:</h2>Why is member onboarding so c...
There Are Only 2 Ways To Make More Money From Your Membership
<p>In this episode, I dive into the two fundamental strategies for increasing the revenue of your membership business.</p><p>I break down why making more sales and boosting the lifetime value of each member are the only real ways to grow your income, and share actionable tips for improving both areas.</p><p>From smart marketing adjustments to retaining your members for longer, I offer proven, practical advice you can implement right away.</p><p>If you’re looking to ramp up your membership profits, this episode is packed with insights to help you get there.</p><h2>In...
How I Try to be a Good Boss to my Membership Team
<p>In this episode, I dive into what it really means to try and be a good boss to my membership team.</p><p>I share my personal experiences, challenges, and the mindset shifts that have shaped my approach to leadership in a growing and virtual business.</p><p>You'll get a behind-the-scenes look at how I balance flexibility, accountability, and compassion with my team, plus the practices and policies that keep us running smoothly.</p><p>Whether you already manage a team or are just curious about what goes into building a positive work environment, this one’s for yo...
The Coolest Ideas I’ve Seen in Other Memberships Recently
<p>In this episode, I share some of the coolest and most innovative ideas I've recently encountered in the world of memberships.</p><p>I dive into real-life examples from other membership sites that have inspired me, highlighting creative ways they’re engaging their members, improving onboarding, and making their communities stand out.</p><p>Whether you’re looking to refresh your own membership or just want some creative inspiration, these ideas are sure to spark new possibilities.</p><p>Tune in to hear what’s working—and what you might want to test out for yourself!</p><h2>In this epi...
Building Your Personal Brand with Bob Gentle
<p>In this episode of the Membership Geeks Podcast, I dive into the world of personal branding, exploring why it's crucial for membership owners and online experts to show up intentionally and authentically.</p><p>Joined by personal brand strategist Bob Gentle, we have an honest conversation about the human side of building your brand—dealing with confidence, comparison, and imposter syndrome—while navigating today's noisy online landscape.</p><p>We break down the practical steps you can take to start shaping your brand, especially if you've never given it much thought.</p><p>Whether you're already visible or just gett...
4 Huge Ways Membership Academy is Changing
<p>In this episode of the Membership Geeks Podcast, I pull back the curtain on the major changes happening inside Membership Academy this year.</p><p>After a decade of running our membership, I want to share how we're shifting our focus to better serve a rapidly evolving market and meet the needs of membership owners looking not just to launch, but to grow and thrive.</p><p>From streamlining our content and embracing new technology to diversifying our offerings and making an important pricing update, I walk you through the thinking and strategies behind every big move.</p><p>...
Secrets of a Productive Membership Owner With Louise Miller
<p>In this episode, I dive into what it really means to be a productive membership owner with special guest Louise Miller.</p><p>We explore why traditional approaches to productivity might be missing the mark and how to create more space and intention in your day-to-day operations.</p><p>This conversation is packed with practical insights for redefining productivity, regaining focus, and helping both yourself and your members achieve more—without the overwhelm or burnout.</p><h2>In this episode:</h2>What does productivity actually mean for membership owners, and why might traditional definitions be holding us back?How ca...
I’m SO Sick of The Lie of Scarcity Marketing
<p>In this episode, I get on my soapbox about one of the most persistent myths in the membership world: the idea that scarcity marketing and closed-door enrollment are absolutely necessary to grow a successful membership.</p><p>I break down why this notion is misleading, how it can harm your business in the long run, and why good marketing should never rely on manipulative gimmicks.</p><p>I share real-world examples, challenge some of the loudest voices in the space, and lay out the facts so you can make the best decision for your membership business.</p><h2>In...
The New Rules of Podcasting with Colin Gray
<p>In this episode, I dive into the ever-evolving world of podcasting with special guest Colin Gray, founder of The Podcast Host and Alitu.</p><p>Together, we unpack the new rules of the podcasting landscape in 2024, explore how independent creators can still stand out in a space now dominated by big names and AI-generated content, and discuss strategies for using podcasts to grow and deepen your membership business.</p><p>Whether you're running a podcast or thinking of starting one, this conversation is packed with actionable insights and real talk on what really works right now.</p><h2>In...
