Creator's MBA: Marketing Tips for Digital Product Entrepreneurs
The marketing podcast for entrepreneurs building a digital product business that runs on repeat. Each episode covers digital product marketing strategies, AI tools, and growth systems — so you can generate consistent revenue without constant launches.I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs. If you’re ready to create a business that runs without consuming your life, this show is for you.Learn more at 👉 destinicopp.com
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287: How Sephora, Target, Starbucks, Amazon and Apple Plan Their Holiday Season
<p>Send us Fan Mail</p><p>Most creators plan Black Friday as one week. They pick the offer, pick the discount and count the emails between Thanksgiving and Cyber Monday, and then October is quiet, December is empty and January starts from zero.<br/><br/>In this episode I walk through how Sephora, Target, Starbucks, Amazon and Apple ran their holiday season last year and what a digital product business can borrow from each one. None of them focus on just Black Friday week. They plan the whole season and Black Friday is one moment inside it.<br/><br/>...
286: You Don't Have a Visibility Problem. You Have a Conversation Problem
<p>Send us Fan Mail</p><p>You're posting, you're emailing, you've got people on your list and maybe a free community too. And still nobody is buying. Tracy Beavers says that's almost never a visibility problem, it's a conversation problem, and it's a much easier fix than most people think.<br/><br/>Tracy is a business and sales coach out of Little Rock, Arkansas who spent 25 years in corporate sales before building her own business. In this conversation she walks through how to move people along what she calls the conveyor belt of your business, starting with the emails...
285: Stop Planning a Black Friday Sale. Plan a Black Friday Season
<p>Send us Fan Mail</p><p>Most creators don't touch Black Friday until the first week of November, and then they're scrambling to throw an offer together and put a discount on it, hoping that one week carries the whole quarter. That's a lot of pressure to put on three days. </p><p>In this episode Ruth Poundwhite turns the tables and interviews me about how I actually plan Q4, which starts with treating November 1st through the end of December as one season instead of one weekend.</p><p><b>In this episode:</b></p>Why I have m...
284: Automate What Doesn't Need You
<p>Send us Fan Mail</p><p>You already have automations running. A welcome sequence, a few tags firing, maybe a workflow you built two years ago and have not looked at since. Then AI showed up and everybody started talking about automation like it was brand new, and now you are wondering whether what you have is still doing its job.<br/><br/>Steph Blake has been in the online space for over a decade helping small business owners simplify and automate so they can work 20 hours a week or less. In this episode she walks through what she...
283: The AI Systems Creators Are Actually Running
<p>Send us Fan Mail</p><p>Almost everybody I talk to has been using AI for a couple of years now. They have a paid subscription, they have watched the videos, they can tell you what an AI agent is. And then you ask what systems they actually have running, and how any of it is helping them make more money, and there is not much of an answer.<br/><br/>I open this one with the thing I changed in my own business, which is that I stopped building my slide decks in Canva and started getting a...
282: The Month I Didn't Touch a Single Thing
<p>Send us Fan Mail</p><p>The event we ran last month is the first one I did not touch. Not the funnels, not the products inside them, none of it. My team handled everything, and that was a first.<br/><br/>Steph asks what is under the hood at HobbyScool. How we source speakers, who the three humans are, and what changed when Claude and the MCP connectors entered the workflow.<br/><br/>In this episode:<br/><br/>- The repeatable monthly system the whole year gets planned against<br/>- How we find speakers, and why their...
281: The Funnel Behind a Free Summit, Numbers and All
<p>Send us Fan Mail</p><p>A free summit does not make money. The pages behind it do. Registration page, VIP pass, order bump, upsell, membership, and a downsell if they say no to the annual.<br/><br/>Steph walks me through the whole thing and I give her the actual numbers, including what the ads cost and how much goes back out to affiliates.<br/><br/>In this episode:<br/><br/>- The difference between an order bump and an upsell, and how I price each<br/>- The conversion rates I expect at every step<br/>...
280: Three Contractors, Five Hours a Week, One Business I'm Selling
<p>Send us Fan Mail</p><p>I spend about five hours a week on HobbyScool. Three contractors run the rest of it, and the last event went out the door without me touching a single funnel. It took years to get here, and nobody starts at five hours a week.<br/><br/>Kate Kordsmeier asks how it actually works. Who is on the team, what they own, how I manage people in a different time zone, and the two things I still will not hand off.<br/><br/>In this episode:<br/><br/>- The three roles that run...
279: I Bought a Domain on Vacation and Built a Second Company
<p>Send us Fan Mail</p><p>Most people know me as the Creator's MBA person. A lot of them have no idea I run a whole second company, in a niche I have zero personal interest in. I am not crafty. I built a craft business anyway.<br/><br/>In this episode Kate Kordsmeier interviews me about HobbyScool: where the name came from, the two business models I tried before virtual summits worked, and how the funnel behind a free summit actually makes money.<br/><br/>In this episode:<br/><br/>- Why I picked a market I am...
278: Why Our Peer Mastermind Didn't Fizzle Out
<p>Send us Fan Mail</p><p>Kate and I live twenty minutes apart in Atlanta and did not know each other. In the exact same month we were both quietly trying to build the same peer mastermind. One person got asked by both of us and said, wait, is this the same thing?<br/><br/>This is the behind the scenes of the Weird Hermits, the peer group I credit with more business impact than anything I have paid for.<br/><br/>In this episode:<br/><br/>- How two people building the same group in the same month...
