The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The...
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CRMC Keynote Speaker Paul Epstein on building deep connections for greater customer loyalty
<p>What if your brand’s success wasn't dependent on a winning product or favorable market conditions, but on your ability to connect with customers on a human level, one story at a time?</p> <p><br>Agility requires moving beyond a reliance on market trends or product performance as the primary drivers of success. It demands a deeper, more resilient connection with customers, built on understanding their individual needs and stories.</p> <p><br>Today, we're going to talk about building a playbook for customer loyalty that isn't dependent on market wins or a perfect product. We’ll explore the...
Introducing The Interface from the BBC
I would like to recommend a new podcast called The Interface from the BBC. It's the BBC's fiercly informed, fast and funny take on how technology is impacting all of us. I have become regular listeners and hope you enjoy it too!
Acquia CMO Jennifer Griffin Smith on MarTech that delivers beyond the hype
<p>Now that AI can generate endless content, what is the true strategic value of a human-led content strategy?</p> <p><br>Agility requires more than just adopting the latest tools; it demands a foundational strategy that allows you to integrate new capabilities without disrupting the core customer experience. This means being able to distinguish between a promising innovation and a distraction.</p> <p><br>Today, we're going to talk about moving beyond the hype cycle to build a marketing technology ecosystem that actually delivers. We'll explore how to treat content orchestration not as a task but as a core...
Red Points' Daniel Shapiro on brand protection in a deepfake world
<p>In an age of AI-powered deepfakes and sophisticated counterfeits, is your brand's core identity becoming more of a liability than an asset online?</p> <p><br>Agility requires moving beyond just building a brand to actively and continuously protecting its integrity in a digital landscape where threats evolve at the speed of AI. This isn't just a defensive tactic; it's a core component of maintaining customer trust and lifetime value.</p> <p><br>Today, we're going to talk about the often-overlooked other side of brand building: brand protection. In our rush to create amazing customer experiences and leverage new...
Bright Data Chief Product Officer Ariel Shulman on why access to real-time web data is critical in the age of autonomous AI
<p>We talk endlessly about the power of AI models, but what happens when the public web data they rely on is incomplete, outdated, or just plain wrong?</p> <p><br>Agility requires not just reacting to market changes, but anticipating them by having a clear, real-time view of the world. This means having the infrastructure to see the digital landscape as it truly is, not just how it's presented in curated reports.</p> <p><br>Today, we're going to talk about the foundational element that will determine the winners and losers in the age of AI: access to high-quality...
adMarketplace's John Nitti on GEO and the future of paid search
<p>For over two decades now, many marketers have built their careers on mastering Google and paid search. What if the playbook you spent your entire career perfecting is about to become obsolete?</p> <p><br>Agility requires not just adapting to new technologies, but a willingness to fundamentally question and reimagine the foundational channels you've built your business on. It demands that we look beyond incremental improvements and prepare for architectural shifts in customer behavior.</p> <p><br>For years, the search landscape has been relatively stable, but generative AI is rewriting the rules of how consumers find information...
Pega's Matt Healy on the hidden costs of outdated technology
<p>What if the biggest obstacle to your AI strategy isn't the algorithm, but the 20-year-old software your team is forced to use every day?</p> <p><br>Agility requires not just a willingness to adopt new strategies like AI, but also the courage to dismantle the legacy systems that hold your people and processes captive.</p> <p><br>Today, we're going to talk about the hidden costs of outdated technology. While many leaders are focused on implementing the next generation of AI, new research suggests that the legacy systems still running in the background are not just inefficient—they're ac...
#842: Braze Chief Product Officer Kevin Wang on how AI has forever changed product development
<p>With AI promising to accelerate everything, is the most important role for a leader now to be the one who knows when to hit the brakes?</p> <p><br>Agility requires a balance between the rapid adoption of new technologies and the strategic wisdom to know which ones will actually deliver customer value. It's less about moving fast and more about moving in the right direction.</p> <p><br>Today, we're going to talk about how AI has permanently changed product development. But while it enables teams to tackle more problems faster than ever, the real challenge has shifted...
NiCE CMO Michelle Cooper on the most common mistake brands make with AI and CX
<p>We've all been sold the dream of AI transforming the customer experience, but what if the most common approach is actually making it worse?</p> <p><br>Agility requires more than just implementing new technology; it demands a deep understanding of the human interactions that technology is meant to support. It’s about adapting your tools and processes to enhance human judgment, not just automate it.</p> <p><br>Today, we're going to talk about moving beyond the hype of AI in customer experience. We'll explore how to ground an AI strategy not in the technology itself, but in th...
Adobe's Hannah Elsakr on what happens after the hype: operationalizing AI at enterprise scale
<p>Is generative AI on track to become the biggest productivity unlock for marketers since the internet, or will it forever be stuck in endless pilot projects and one-off experiments?</p> <p><br>Agility requires moving beyond isolated experiments and embracing the systemic redesign of core creative and marketing workflows. It's about building the operational muscle to not just adopt new technology, but to integrate it into the very fabric of how your brand creates value.</p> <p><br>Today, we're going to talk about what happens after the initial hype cycle of generative AI. We're moving past the novelty...
