The CMO Podcast
Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affec...
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Healthcare Is Personal: Blue Cross of Idaho’s Reagan Greene on Trust, Growth & Experience
<p>This week, Jim welcomes a guest who gave him some very good advice. When Reagan Greene met Jim at the Kellogg Marketing Leadership Summit last May, she told him, “You need more healthcare leaders on the podcast.” So, naturally, he invited her on.</p><p>Reagan is Vice President of Marketing and Experience at Blue Cross of Idaho, the state’s largest health insurer and an independent member of the Blue Cross Blue Shield Association. She leads marketing, communications and customer experience, along with statewide community partnerships and engagement.</p><p>Reagan has spent nearly 25 years in healthcare, but her pa...
Beyond the Office: CBRE CMO Benji Baer on the Future of Work, Marketing & Leadership
<p>What happens when the very definition of “workplace” changes almost overnight?</p><p>This week, Jim sits down with Benji Baer, Chief Marketing Officer of CBRE, one of the world’s largest commercial real estate and investment services companies. Operating in more than 100 countries, CBRE helps companies and investors buy, sell, lease, finance and manage everything from office towers and logistics centers to data centers, hotels and major urban developments.</p><p>Benji joined CBRE in 2019, just months before the pandemic fundamentally reshaped how we think about offices, cities, flexibility and human connection at work. But her career has long b...
Signal Over Noise: The Power of Authentic Brand Partnerships with Daymond John (FUBU) and Karen Spaeth (Starkey)
<p>What turns a celebrity endorsement into genuine advocacy?</p><p>Jim is joined by Daymond John, founder and CEO of FUBU, founder of The Shark Group, and one of the original investors on ABC's Shark Tank, alongside Karen Spaeth, Chief Marketing Officer of Starkey.</p><p>Karen has spent more than 16 years at Starkey, leading across events, communications, customer experience, and global marketing before becoming CMO in 2023. Today, she oversees the company's global brand strategy and is helping reposition hearing aids as advanced, AI-powered wearable technology designed to improve connection, confidence, and quality of life.</p><p>Daymond's relationship...
Beyond Football: How Ethan Braden Is Building the Texas A&M Brand
<p>How do you take a brand that inspires extraordinary loyalty on the inside and make the rest of the world understand why it matters?</p><p>That’s the challenge Ethan Braden took on when he became Vice President and Chief Marketing and Communications Officer at Texas A&M University three years ago.</p><p>Texas A&M was already one of the largest and most influential universities in the country, with generations of fiercely loyal Aggies. But outside Texas, the story was very different. Research showed that 40% of Americans had either never heard of Texas A&M or ha...
Why AI Still Needs Human Wisdom with Jacqueline Corbelli (Brightline)
<p>What happens when technology moves faster than our ability to understand its impact?</p><p>Our final episode captured during the Cannes Festival, Jim sits down with Jacqueline Corbelli, Founder and CEO of BrightLine, for a conversation that begins with the future of connected television and expands into a much broader discussion about AI, leadership, purpose, and human wisdom.</p><p>Jacqueline is one of the earliest female founders in adtech and helped pioneer interactive and connected TV advertising more than two decades ago. Today, BrightLine works across the streaming ecosystem with leading broadcasters, platforms, and Fortune 100 brands to...
PepsiCo's Formula for Building Enduring Brands with Mark Kirkham
<p>What does it take to market some of the world's most iconic brands?</p><p>Recorded live during the Cannes Lions International Festival of Creativity, Jim sits down with Mark Kirkham, Chief Marketing Officer of PepsiCo Beverages U.S., to explore how one of the world's largest marketers continues to reinvent brands like Pepsi, Mountain Dew, Gatorade, Starbucks Ready-to-Drink, Lipton, and poppi in an era defined by AI, changing consumer behavior, and relentless innovation.</p><p>Mark oversees brand and marketing strategy across PepsiCo's $28 billion U.S. beverage portfolio. During more than 15 years with the company, he's held marketing...
Helping People Live Better: Marketing's Role in the Future of Health with Google, Novo Nordisk and Bayer
<p>As people take greater ownership of their health, the role of brands is changing.</p><p>Recorded live at the Havas Café during the Cannes Lions International Festival of Creativity, this conversation explores how marketing can help people live healthier, longer, and more fulfilling lives.</p><p>Jim is joined by:</p>Yvonne Bryant, Hemoglobinopathies Commercialization Head at Novo Nordisk, whose career has spanned clinical research, drug development, commercialization, and consumer marketing. Today, she leads commercialization efforts for rare blood disorders, helping translate breakthrough scientific innovation into meaningful patient impact.Lauren Gellman, Chief Marketing Officer for Health and Home a...
Beauty Doesn't Have a Language // A Conversation with Ulta Beauty, Made by Mitchell and Cymbiotika
<p>What makes someone fall in love with a brand?</p><p>Recorded during the Cannes Lions Festival, Jim brings together three leaders who are redefining what it means to build brands people genuinely want to be part of.</p><p>Joining the conversation are…</p>Kelly Mahoney, Chief Marketing Officer of Ulta BeautyMitchell Halliday, founder of Made by Mitchell;Durana Elmi, Founder, Chief Creative Officer, and Chief Experiential Officer of Cymbiotika.<p><br></p><p>Together, they explore how purpose creates loyalty, why community is every brand's greatest asset, and what it takes to scale without losing your identity. Mi...
Stop Chasing Attention. Start Creating Desire // Lessons from Best Buy, AB InBev and Reckitt
<p>"Creativity is all about creating desire." So what makes people truly desire a brand?</p><p>This week, we're back at the Havas Café for the second of our three-part series exploring Creating Desire. This conversation focuses on one of the most powerful drivers of all: creativity.</p><p>Jim is joined by:</p>Ryan Dullea, Chief Growth Officer at ReckittJennie Weber, Former Chief Marketing Officer at Best BuyMatthew Bull, Chief Creative Advisor at AB InBev<p><br></p><p>Together, they discuss how leaders create cultures where creativity can thrive, why teams need permission to take risks, how h...
Behind Latin America's $90 Billion Marketing Success with Sean Summers (Mercado Libre)
<p>Fresh off one of the biggest sporting events in the world, Sean Summers, our guest this week, joins Jim after experiencing the FIFA World Cup from two unique perspectives: as a lifelong football fan from Argentina and as the Chief Marketing Officer of Mercado Libre, an official tournament partner. </p><p>Mercado Libre has grown from an online marketplace into Latin America's leading ecommerce and fintech ecosystem. Operating across 18 countries with nearly $29 billion in annual revenue and a market value exceeding $90 billion, the company has become one of the region's most valuable and influential businesses.</p><p>Sean shares t...
