The Level 10 Contractor Daily Podcast
Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.
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2530: A Message For Small-Town Contractors Only
<p>Yes, I know, the podcast title is a little vague today–small town contractors ONLY? What is Rich up to? What is he talking about? Well… he's talking about RADIO… and some of the MASSIVE success we have had recently with small town contractor clients. How massive? You're about to find out.</p>
2529: Adapting Ads to Your Company's Personality While Maintaining Identity
<p>Personality! It's important to make sure that your personality SHINES through when creating advertising, especially for radio and TV. Today's podcast is proof that you can have any personality you want that fits your company… AND still communicate your identity, loud and clear. This one is going to blow you away.</p>
2528: 5 Ways To Get More Repeat Business
<p>Everybody wants more repeat business, right? I mean, if somebody comes back for round 2, that means that a) they must have liked you pretty good the first time, and b) that's gonna be a really low lead cost! Bonus! But the truth is… even though contractors want and love repeat business, the overwhelming majority of them…. (yes… you….) to next to nothing to proactively cultivate it. So instead of just waiting for old customers to indiscriminately wander into your showroom--or call you, or whatever--let's make an effort to get them back. Like on purpose. And that's what RIch is here for...
2527: Sunday Podcast: Leadership Lessons
<p>It's Sunday, and that means that Rich turns his attention to things that are focused on either personal development or Spiritual… Imagine this: You're on a mountain with 8 teenage boys; you're their adult leader for a backpacking trip. The sun is hot, the mountain is steep, and the packs are heavy. Some of the boys start to dehydrate, and ultimately falter. They can't go on. What do you do? Well, as you're about to hear, finding your superhuman strength and pushing forward despite the challenges not only gets you to the top of the mountain, it gives you a ki...
2526: Topic Showcase: Lead Generation
<p>Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we head out on the plains like our ancestors before us to go hunting… hunting for leads that is. Lead generation is crucial, especially to a growing company. If you aren't sharpening your arrowheads and practicing your aim, you're likely to go hungry. Today, we get you fed.</p>
2525: Random Friday - Billboards, Negative Advertising, Identity, & More!
<p>It's Random Friday–that's where RIch gives you a bunch of little bite-sized marketing nuggets that weren't BIG enough to warrant their own podcast, but that were important enough to mention somewhere–and that somewhere is right here on today's podcast! Topics covered today include "a million billboards," TV ads with lots of writing on them, negative advertising, SEO that works, and a story about the prodigal (marketing) son–a company that left, and is now coming back.</p>
2524: TBT: Some People Fail No Matter What
<p>Welcome to our Throwback Thursday podcast, and today we are truly going to throw it WAY back, all the way to 2003. A little context will be needed here… in the mid to late 1990's, Rich and his partner (at the time) started their marketing consulting business and became very successful in just a few short years. Then, in 2000, they started a new company called Y2Marketing that recruited, trained, and supported marketing consultants all over the country. It was a way to expand their reach, and help more clients… while also helping what turned out to be over 1,000 consultants becom...
2523: Lemons Into Lemonade: The Embarrassing Story of How I Got My First Roofing Client
<p>Today we're going to go off the beaten path for a minute and Rich is going to tell a fun little story about the origins of his company, and how he got his first Roofing client–a $50 million company in Fort Worth. That sounds pretty impressive, especially considering he was only 27 years old at the time. Actually, not very impressive at all… just wait until you hear what a complete disaster led up to getting this client.</p>
2522: Extreme Makeover: Electrical Company Sales Letter
<p>Today's podcast is a review of a direct mail letter that was written by the owner of an electric company that was being sent out to people who had recently moved into a new home. Smart idea, right? Well, yes… except the letter wasn't executed very well. The letter suffers from "the curse of knowledge," where the person reading the letter knows FAR less about electrical stuff than the guy who wrote the letter… and so they pretty much have no idea what he's talking about--it goes right over their heads.</p>
2521: 5 Ways to Surprise your Customers
<p>Everybody loves a good surprise, right? Not the kind where a person jumps out from behind a corner and causes you to pee your pants… I'm talking about the kind where you find a $20 bill in your coat pocket that you forgot about… or when somebody does something nice and unexpected for you. THAT kind. On today's podcast, Rich is going to build a case for creating a "surprise" budget in your business and consistently giving gifts to your customers. What!?! That sounds expensive you might be saying! And you might be right. But you might be wrong.</p>
