The Brand ED Podcast
It’s easy for personal brands and SMBs to get overwhelmed in a sea of marketing and branding voices, choices, and channels. Robby Fowler taps into 20 years of personal brand experience to help you clearly connect the dots between your branding, marketing and business strategy. To avoid being another burnt-out leader or under-performing brand or business, tune into this podcast. Build a personal brand and business that breathes life into you and your customer.
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4 Wins #272: Your buyer doesn't want color theory
<p>Issue 272 of The 4 Wins: NOMO for team focus, Offer Gap Part 3, rent vs own marketing, and survey readout with live session invite.</p><p>IN THIS ISSUE</p><p>WIN 1 - Nomo: Screen Time as a Game<br>Most blockers shame you. Nomo rewards focus with perks, leaderboards, and the fist bump.</p><p>WIN 2 - Shut Up About the Art (Offer Gap Pt 3)<br>Buyers don't need your methodology. They need "What does this get me?" in one sentence.</p><p>WIN 3 - Paying Rent vs Owning Your Marketing<br>Busyness is not ownership. Most of us are...
4 Wins #271: You Redesigned the Site. They Compared You on Price Anyway.
<p>You redesigned the site, sharpened the deck, and stacked credentials. Strangers still shopped on price. This episode names the three fixes most expert service providers reach for first, and why each one can make you look more professional while training buyers to compare design, features, and credentials until price becomes the tiebreaker.</p><p>——</p><p>IN THIS ISSUE</p><p>WIN #1 — Sill: Social Without the Scroll Hole<br>If Bluesky and Mastodon went from greener pastures to blister brown, Sill watches the feeds you already follow and surfaces the links gaining traction among people you trust. See what is res...
4 Wins, Issue 262
<p>The 4 Wins (Issue 262): Outcomes vs. Activities—and Building a Marketing Foundation</p><p>Robby Fowler introduces The 4 Wins issue 262 and shares four segments for solopreneurs and entrepreneurs: a “something to try” recommendation centered on reclaiming online privacy with a Chrome-compatible, ad-blocking, tracker-stopping browser, plus a note that a short demo will be on YouTube. In part three of a series on why doing more marketing can make things worse, he explains that many business owners lack clear, measurable marketing outcomes and confuse outcomes with easily copied activities, emphasizing the line: “Outcomes are difficult to achieve while activities are simple to copy...
4 Wins, Issue 262
<p>The 4 Wins (Issue 262): Outcomes vs. Activities—and Building a Marketing Foundation</p><p>Robby Fowler introduces The 4 Wins issue 262 and shares four segments for solopreneurs and entrepreneurs: a “something to try” recommendation centered on reclaiming online privacy with a Chrome-compatible, ad-blocking, tracker-stopping browser, plus a note that a short demo will be on YouTube. In part three of a series on why doing more marketing can make things worse, he explains that many business owners lack clear, measurable marketing outcomes and confuse outcomes with easily copied activities, emphasizing the line: “Outcomes are difficult to achieve while activities are simple to copy...
4 Wins: Issue 261
<p>4 Wins #261: Location-Based Reminders, Marketing Burnout, Subscription Wisdom, and Choosing to Be Human</p><p>Robby Fowler introduces issue 261 of “The 4 Wins,” inviting listeners to subscribe and noting a new, separate Substack section exploring faith and entrepreneurship. </p><p>Win #1 highlights a simple way to stop forgetting errands by tying reminders to specific places. <br>Win #2 continues a series on why “just be more consistent” marketing advice backfires, unpacking how tactics-first thinking creates confusion, scattershot content, and burnout while skipping audience and strategy clarity. <br>Win #3 offers a quick caution about committing to annual subscriptions in a rapidly changing tech landscap...
2025-10-24-issue239
<p>The 4 Wins: Enhancing Connection, Lead Magnets, Authentic Branding, and Personal Reflections</p><p>Tune into this episode of 'The 4 Wins' where Robby Fowler delivers four enriching insights for solopreneurs and entrepreneurs. Discover a cozy solution to foster deeper connections within your team or community, unravel the complexities of lead magnet architecture for better conversions, rethink authenticity in personal branding, and join Robby in a candid reflection on his personal experiences at a fraternity event. Plus, learn about a special new section on faith and business. Don’t miss out on these valuable takeaways to boost your personal and professional li...
4 Wins, Issue 238: How To Enjoy a Marketing ‘Winning Streak’
<p>Winning Streak: Episode 238 of The 4 Wins</p><p>Join Robby Fowler in the latest episode of 'The 4 Wins' where entrepreneurs and solopreneurs can discover valuable insights and practical advice. In issue 238, you’ll explore an efficient way to manage event logistics, a method to create consistency in marketing, a thought-provoking reflection on what leads us 'home,' and personal lessons from an intense DIY journey. Plus, find out how to get the newsletter straight to your inbox and stay updated with all the resources. Don't miss out on these four impactful wins!</p><p>00:00 Introduction<br>00:48 4 Wins, Issue 238<br>00:50 Wi...
The 4 Wins, Issue 237: Something for solopreneurs to try, apply, ponder, and relate to
<p>The Four Wins: Issue 237 - October 10th Edition</p><p>In this issue of 'The Four Wins,' Robby Fowler presents four key insights tailored for solopreneurs and entrepreneurs. Discover a powerful new way to showcase your expertise without sounding boastful, learn the importance of constraints in marketing consistency, and reflect on how pivotal epiphanies can drive your business forward. Additionally, explore the blend of scripture and business in a new Substack series and consider how your unique hobbies might enrich your brand. Don't miss the AI tools segment designed to turn your content archive into a lead-generating machine...
112: The Brand ED Bullet: Quick Wins for Consultants and Coaches—Issue 43
<p>Are you ready to kickstart your weekend with some branding and business insight? In this episode of "The Brand ED Bullet," I’ve got you covered with four quick wins tailored for solopreneur consultants, coaches, and fractional advisors. </p><p>Discover productivity apps or lesser-known features from your favorite software, reflect on pivotal business questions, consider the impact of success, and explore life beyond business. Plus, get your favorite links at your fingertips with our "4 Wins" email. Don't miss out!</p><p>🎙️ Ready to supercharge your weekend? 🚀</p><p><br>🔍 What You’ll Discover:</p><p>- Try This: Learn how to sav...
111: The Brand ED Bullet, Issue 42
<p>In Issue 42 of "The Brand ED Bullet," you’ll get four powerful pointers to give your weekend a dynamic boost. A blend of practical advice, probing insights with a personal touch perfect for high-integrity, brand-forward solopreneurs, consultants, and coaches.</p><p>What You’ll Discover:</p>Something to Try: A Go-To Guide for Email List Growth <br>Struggling to grow their email list? Check out this comprehensive resource that transformed my approach to email newsletters. From inception to monetization, your newsletter journey is about to change!Client Question: What Goes Where—A Business & Personal Brand Website Dilemma<br>How do you...
