Media Roundtable
The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time. We created this show in service of the Chief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining w...
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Rethinking Youtube Podcasts: Does video beat audio for ROI?
<p>Does video beat audio for ROI?</p><p><br></p><p>The industry has pivoted hard to video. It offers massive scale and new discovery opportunities. But for years, we’ve operated inside a measurement "black box," forcing marketers to assume that a YouTube view is worth the same as a podcast download.</p><p><br></p><p>We now know that assumption is potentially costing brands millions.</p><p><br></p><p>In this Media Roundtable: Special Edition, Giles Martin (EVP of Strategy & Insights, Oxford Road) welcomes Pete Birsinger (CEO & Founder, Podscribe) to reveal the results of our industr...
2025 in Review: Video Won, Measurement Broke, and 210 Million People Are Listening
<p>Video podcast wars. Reaching critical mass. Radio’s reckoning… or reinvention. What was the biggest story of 2025, and how will it shape 2026?</p><p>Find out as we look back on 2025 in a new Media Roundtable: Industry Edition.</p><p>Dan Granger (CEO & Founder, Oxford Road) breaks down the stories that shaped the year with fellow audio luminaries:</p>Hernan Lopez (Founder, Owl & Co)James Cridland (Editor, Podnews & Podcast Business Journal)Kyle Jelinek (VP, Client Services, Oxford Road)Neal Lucey (EVP, Strategy & Product, Oxford Road)<p>The team is talking: Video Everything, Critical Mass, and Radio’s Next Act. Let’s...
Ad Infinitum S3E15 - Human Hacks
<p>As a marketer, you have to guess what will make people act. But what if you could just know?</p><p><br></p><p>The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 15: "Human Hacks."</p><p><br></p><p>Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes best-selling behavioral science author Richard Shotton (The Choice Factory, Hacking the Human Mind). They’re looking at some of the most relevant behavioral studies for marketers and applying that lens to top-spending podcast ads from McAfee, AmBev, Tide Pods, and IBM.</p><p><br></p>...
Protecting Human Connection: Audio’s ROI, AI Slop, & Netflix Moves
<p>How will the industry shift with 200k AI episodes? Or with Netflix’s $400M podcast push? How do audio and video podcasts actually stack up for attention? Find out on a new Media Roundtable: Industry Edition, sponsored by our friends at ALLCITY Network.</p><p><br></p><p>Dan Granger (CEO & Founder, Oxford Road) breaks down the biggest stories and their potential impacts on the industry with fellow audiophiles:</p><p><br></p>James Cridland (Editor, Podnews & Podcast Business Journal)Spencer Semonson (Media Supervisor, Oxford Road)Todd Elbrink (Director of Strategy & Performance, Oxford Road)Tucker Peleuses (VP of Strategy & Insights...
Ad Infinitum S3E14 - This is My Real Voice
<p>How can audio ads break through in a world of AI ads and boring reads? By being relentlessly real.</p><p><br></p><p>The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 14: "This is My Real Voice". Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Brandon Beville (Producer, Morning Wire). They get to the root of authenticity, tapping into Brandon’s special insight as both producer and ad-reader (real comment: his voice is like “ a frat guy from Boston”). Together, they put up one of Brandon’s spots against top-spending podca...
Bye, YouTube: Why Spotify's Moving Hit Shows to Netflix
<p>Did you have Netflix becoming a major audio platform on your bingo card? If you’re surprised, we’re here to help you make sense of the big moves by the industry’s (new) big players.</p><p>This week on The Media Roundtable: Industry Edition, Dan Granger (CEO & Founder, Oxford Road) hosts audio experts:</p>James Ingrassia (EVP, Strategy & Insights, Oxford Road)Shannon Quintana, (VP, Account Management, Oxford Road)Stew Redwine (Executive Creative Director, Oxford Road)<p><br></p><p>The team is talking: Netflix x Spotify, Thinking Locally, Podcast’s Growth, and more. Let’s dig in.</p><p><br></p>...
Ad Infinitum S3E12 - Infinite Prompts
<p>What happens when you invite AI into the Ad Infinitum hot seat?</p><p>The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 12: "Infinite Prompts."</p><p>Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Juniper GPT for a Human/AI collab session. Together, they break down Magellan AI’s July 2025 Movers & Shakers report, grading fresh podcast ads from My Mochi, Activision's Tony Hawk’s Pro Skater 3+4, Ray-Ban Meta Glasses, and JCPenney using the Audiolytics™ framework. Will Juniper’s AI instincts line up with human judgment?</p><p><br></p><p>Stew and Juniper ta...
Why Brands Aren't Spending That Extra $1B on Podcasts (Yet)
<p>Advertisers want to spend an extra $1B in podcasting; but they’re holding back until we address the industry’s biggest issues.</p><p>This week on The Media Roundtable, we’ve assembled a powerhouse of CAOs to talk about the findings of our 2025 What Brands Want report.</p><p>At this summer’s CAO Summit, we learned that podcasting could be one billion dollars bigger… if brands had what they need today. After polling brand leaders on their hurdles and needs, the results are in. Dan Granger (CEO & Founder, Oxford Road) breaks down the findings with:</p><p>• Justin Fitzpatrick ...
We Analyzed $1.6 Billion in Podcast Ads. Here's What Actually Drives ROI
<p>CAOs: We analyzed $1.6 billion in podcast ads. Here's what actually drives ROI.</p><p>The team at Oxford Road unveils ORBIT, the Oxford Road Benchmark Intelligence Tool, built on $1.6 billion in actual campaign performance data. Not estimates. Not surveys. Real results from real advertisers spending real money.</p><p>This is the planning tool we've been chasing for a decade. ORBIT doesn't just tell you which podcasts are popular. It tells you which ones drive ROI. Which ones convert. Which ones are worth the check you're about to write.</p><p>Joining Dan are the data wizards who made it re...
The Good, The Bad & The Unexpected: How Two Rival Agencies Merged to Reshape Podcasting
<p>To make an industry better, sometimes you gotta shake things up. </p><p>We’re celebrating one full year since two competitors, Oxford Road and Veritone One, joined forces to become the world's largest podcast and creator-based video agency.</p><p>Dan Granger (CEO & Founder, Oxford Road) gathered leaders from across the new org to talk wins, hard-fought lessons, and tips for anyone looking to self-disrupt for the better. It’s part victory lap, part therapy, and part masterclass.</p><p>Joining are some of the fearless leaders who made it happen:</p><p>• Bart Roselli (EVP of Media, Oxford...
