
The Doing It Online podcast is your weekly dose of sales funnel strategies, evergreen automation, and scaling tips for coaches who want to grow without burning out. Hosted by Kate McKibbin—7-figure funnel strategist and founder of Hello Funnels—this show helps you make more sales with less selling. We're talking: profitable sales funnels, email automation that actually converts, creating high-ticket group programs, ditching exhausting launches, and building a coaching business that runs on autopilot. If you want consistent revenue without the burnout, you're in the right place.
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<p>Almost twenty years ago, I invented Pinterest. Before Pinterest existed.</p><p>Built it for my fashion blog... inspiration boards, saved images, even the sneaky background affiliate links (yes, real Pinterest does that too). I was obsessed with it for two weeks. Then I moved on to the next idea. A year later, Pinterest launched and exploded.</p><p>That pattern is one of four things that stop women at exactly this level. And in the final episode of Scale Like A Girl, I'm walking you through all four... with the honest answer to each one.</p><p>If...

<p>It's no secret I've been geeking out hard on AI for the last couple of years.</p><p>What I haven't done is show you what it's actually doing in my business right now... the three places it's earning its keep, and what each one has taken off my plate.</p><p>If you know AI matters, you've dabbled (mostly for writing), and you know that's barely scratching the surface... but you don't have time to disappear down the rabbit hole and figure out the rest... this episode is for you.</p><p>Which three areas actually pay? What's...

<p>Her offer was good. Her clients got life-changing results. And she was making about two sales a month.</p><p>To make one sale she was doing five or six sales calls, and every sale she made put another eight calls into her diary, because what she was selling was a pack of eight one-hour sessions. So the better she got at selling it, the less time she had.</p><p>Today that same business sells as many as twenty a day, completely on autopilot, with zero sales calls, and does multiple seven figures a year.</p><p>If...

<p>Right now there are nine different things in my business making sales. I'm not doing any of them, and I haven't touched most of them in months.</p><p> Between them they make multiple sales every single day. A different mix of programs every time.</p><p>If you've built a business that works, and you're now stuck at exactly the level it works at, and every idea you've got for growing it starts with "find more people"... this episode is for you.</p><p>Why does one great funnel cap you no matter how good it is? How d...

<p>After eight years I can usually tell who's about to break through, months before it happens.</p><p>It isn't instinct, it's a pattern. The people who go do a very specific set of things first, in roughly the same order, and almost none of them realise they're doing it. There are seven. Plus a bonus one that means someone is about to move fast.</p><p>If you've been assuming the reason you haven't broken through yet is that you're missing something enormous... this episode is for you. It's almost always one thing.</p><p>Why is going...

<p>I don't care whether my posts get engagement. My ego cares. My business does not.</p><p>There are two completely different ways to do content, and almost nobody names the second one. So most people spend years forcing themselves to be the first type, feeling like a failure when they can't keep it up, and never finding out there was another option the whole time.</p><p>I was recently at a mastermind where someone shared that they post almost ten pieces of content a day, and that posting more is their number one growth strategy. It works...

<p>Twenty thousand dollars a month was my dream number. Then I got there, and I could not move past it for years.</p><p>I'd have a good month, tip over, feel amazing, and then slide straight back down again. Working harder than I ever had. Keeping almost none of it. A business that looked great on paper and felt terrible on the inside.</p><p>There are three things that break that ceiling. Two of them I've talked about on this podcast about a hundred times. The third one I've barely mentioned publicly, and it's the one that...

<p>I just told the internet I'm adding an extra million dollars to my business in the next twelve months. Then I felt slightly sick about it.</p><p>Here's what didn't fit in the Instagram post: the reason behind the number, the three rules I've put around it, and the seven years of backstory that made me finally decide to do it.</p><p>Because my business has done seven figures every single year since 2019, within about fifteen percent either way. Through a newborn. Through two years of lockdowns and homeschooling. Through a year where I couldn't use my...

<p>I recently got publicly accused of being a robot. On the one post I'd actually written myself. 🤖</p><p>Every other post that week was written by my AI, and nobody said a word. Then I write one by hand from an airport lounge, and the comments roll in calling it AI slop. Which tells you one of two things about how well trained my setup is.</p><p>Here's why it matters though. It doesn't matter how good your content actually is. The second someone gets that little AI-ick reading it, their brain checks out and they stop tru...

<p>Almost nobody in this industry will show you their real numbers. So I'm showing you ours.</p><p><br></p><p>The financial year just wrapped up here in Australia, and I've been through every single dollar our business made over the last 12 months... where it came from, which offers did the heavy lifting, and what it cost to make.</p><p><br></p><p>And no, this wasn't our best year ever. </p><p>That's the point. </p><p>This is what a regular, boring, reliable seven-figure year looks like when the systems are doing their job.</p><...