Sub Club by RevenueCat
Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.
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Why Web Onboarding Should Sell The Problem, Instead Of The Solution – Leon Sasson, Rise Science
<p>On the podcast: why web onboarding should sell the problem instead of the solution, how discounted paid trials are beating free trials, and why creative that flopped for app ads might crush it for web funnels.</p><p>This conversation is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. Each episode in this series will explore one crucial topic and share actionable insights from top subscription app operators.</p><p><br>Top Takeaways:</p><p><br>🎯Web funnels should sell the problem, not the solution<br>App onboarding works by rushing users to an...
Dynamic Paywalls That Drove Millions in New Revenue – Shawn Gong, Tinder
<p>On the podcast: how Tinder's ML-powered paywalls drove millions in new revenue, the art of selling features à la carte without killing subscription revenue, and why Tinder Select flopped despite users saying they'd pay for it.</p><p><br>This conversation is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. Each episode in this series will explore one crucial topic and share actionable insights from top subscription app operators.</p><p><br>Top Takeaways:<br><br></p><p>🤖Users need fewer options, not more<br>Decision overload kills conversion. Tinder saw multimillion-dollar annual revenu...
The Hidden Cost of Underpricing Your Subscription – Patrick Rills, Lose It!
<p>On the podcast: testing prices from $5 all the way to $120 per year, why rising CACs forced a pricing rethink, and how raising the price allows them to discount more aggressively.</p><p><br>This conversation is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. Each episode in this series will explore one crucial topic and share actionable insights from top subscription app operators.</p><p><br>Top Takeaways:</p><p>💰 Retest prices you've already ruled out <br>Market conditions shift constantly. A price point that couldn't beat the control for years can sudden...
How Clarity and Personalization Help Drive Duolingo’s Growth – Anmol Tiwari, Duolingo
<p>On the podcast: how Duolingo prioritizes clarity over persuasion on their paywalls, why they offer users multiple free trials instead of just one, and how adding friction to their trial reminder flow actually boosted conversions.</p><p>This conversation is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. Each episode in this series will explore one crucial topic and share actionable insights from top subscription app operators.</p><p><br>Top Takeaways: <br><br>🎯 Prioritize clarity over persuasion on your paywalls<br>Show users a timeline of exactly what happens during their trial...
How Mojo Increased ARPU 60% In Just Five Months – Michal Parizek, Mojo
<p>On the podcast: the experiments behind Mojo's 60% lift in ARPU, why a winning paywall in Japan completely failed in the US, and why not relying on day one for most of your revenue is actually a strength.</p><p><br>This conversation is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. Each episode in this series will explore one crucial topic and share actionable insights from top subscription app operators.</p><p><br>Top Takeaways:</p><p><br>🌍Show free users a paywall every week after onboarding<br>Triggering a paywall on app o...
Stop Celebrating Conversion Wins Before Checking Renewals – Sara Grana, Yousician
<p>On the podcast: about the cost of not tracking your experiments and decisions, how refunds and chargebacks quietly erase your paywall wins, and why stacking A/B test wins should compound your growth, but almost never does.</p><p><br>This conversation is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. Each episode in this series will explore one crucial topic and share actionable insights from top subscription app operators.</p><p>Top Takeaways:</p><p><br>💸 Map your revenue history before running new experiments<br>Chart revenue across new subscribers, upgrades, renew...
The Boom In Non-Game App Revenue And What's Driving It – Olivia Moore, Andreessen Horowitz
<p>On the podcast: the tailwinds driving a boom in non-game app revenue, how vibe coding and AI workflows are fueling growth in categories that have nothing to do with AI, and why people predicting the "death of apps" have never been more wrong.</p><p>This conversation is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. Each episode in this series will explore one crucial topic and share actionable insights from top subscription app operators.</p><p><br>Top Takeaways: </p><p><br>🚀 The app revenue boom isn't just about AI apps<br>Non...
How Skylight Balances Growth and Profit for Sustainable Success – Michael Segal & Mark Ungerer, Skylight
<p>On the podcast, I talk with Michael and Mark about the boom in hardware-enabled subscriptions, why nothing worked until they stopped optimizing and started building a better product, and how they doubled their price to $79 even though the data said they could charge more.</p><p>Top Takeaways:</p><p><br>📱 Hardware-enabled subscriptions need daily usage to work <br>Devices that sit unused make subscription value harder to justify, but products that become the heartbeat of daily routines (like a family calendar) naturally create subscription demand.</p><p>🎯 Stop optimizing when you should be building<br>Limited resources force careful...
How ElevenLabs Builds, Prices, and Grows AI Consumer Apps
<p>On the podcast we talk with Tanmay and Jack about how earned media can drive paid performance, building features that make for good tweets, and why stripping out your onboarding quiz might beat optimizing it.</p><p>Top Takeaways:</p><p><br>📊Pricing should match how users think — not how AI works<br>One of the biggest wins came from simplifying pricing. For ElevenReader, selling listening time instead of tokens or credits dramatically improved clarity and conversion. Abstracting away AI complexity for consumers is not dumbing things down — it’s good product sense.</p><p><br>🏎️Small, autonomous “pods” enable speed to be...
Why Your Free Users Are Your Real Growth Engine – Cem Kansu, Duolingo CPO
<p>On the podcast, I talk with Cem about the premium trap many apps fall into, why free trials work even for freemium products, and how ‘try for $0.00’ actually outperforms ‘try for free’.</p><p>Top Takeaways:</p><p>💡 Protect the free moat — always<br> Short-term revenue tricks like paywalling free features make metrics spike — then stall. Sustainable freemium growth depends on preserving free value. It’s not just ethical; it’s strategic. Pulling back too much invites competitors to offer what you took away, weakening both your brand and your growth loop.</p><p><br>🧪 A/B test relentlessly — but know when to lead wit...
