Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion...
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The WHY and WHO of Podcasting, Ambies 2026 Noms, & More
<p>Today in the business of podcasting: what would you do if you really loved podcasting, Ambies 2026 nominees announced, Netflix is rebuilding their app for vertical video scrolling, and Oxford Road takes a look at Health & Fitness podcast advertising data. </p><p><br></p><p>Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com</p>
SXSW 2026 Podcasting Lineup, Video Isn't Killing the Podcast Star, & More
<p>Today in the business of podcasting: more added to the SXSW 2026, On Air Fest expands their February lineup, a reaction to "podcasts are dead," and Netflix doubled their ad revenue last year.</p><p><br></p><p>Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com</p>
What Would You Do If You Actually Loved Podcasting?
<p>The WHO and WHY of podcasting are important, but you have to get them in the correct order.</p><p>Written by Tom Webster</p><p>Edited by Bryan Barletta and Gavin Gaddis</p><p>Audio narration and editing by Gavin Gaddis</p><p>Find the full article here on Sounds Profitable.</p>
Podcasting's 'Liquid Content Era', A Creator Bill of Rights, & More
<p>Today in the business of podcasting: a Congressman just pitched a "creator bill of rights," Goalhanger crossed 250k paid subscribers, podcasting's 'liquid content era,' what's ahead for streaming TV in 2026, and the CBC's submission period is coming up fast. </p><p>Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com</p><p><br></p>
New Canadian Podcast Audience Data, Podcast Movement 🔜 SXSW, & More
This week in the business of podcasting: Podcast Movement Evolutions confirmed for official SXSW content, how audio can leverage PR in an AI discovery era, iHeart is embracing open RSS for their video ingestion, and YouTube updates their ad placement rules for challenging content topics. <br /><br />Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.<br />
Podcast Movement @ SXSW, Spotify Increases Premium in U.S., & More
This week in the business of podcasting: Podcast Movement Evolutions confirmed for official SXSW content, how audio can leverage PR in an AI discovery era, Spotify is increasing Premium cost in US, and YouTube updates their ad placement rules for challenging content topics. <br /><br /><br />Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.<br />
The Canadian Podcast Listener, Audiences Desire Authenticity, & More
This week in the business of podcasting: the Canadian Podcast Listener 2025 is here, authenticity stands out in feeds dominated by slop, and live events become even more accessible for individual creators. <br /><br />Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment. <br />
How Audio Can Leverage PR in AI Discovery Era
<p>Chatbots are changing PR’s place in the media ecosystem, let’s talk why. </p><p>Written by Molly DeMellier</p><p>Edited by Bryan Barletta and Gavin Gaddis</p><p>Audio narration and editing by Gavin Gaddis</p><p>Find the full article here on Sounds Profitable.</p>
SuperAwesome Acquires Starglow, Deloitte's Podcasting Predictions, & More
<p>This week in the business of podcasting: Deloitte's 2026 predictions for podcasting, seeking syndication with content creators, and SuperAwesome acquires Starglow Media. </p><p>Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment. </p>
The First Golden Globe-Winning Podcast, Spotify's 2026 Trends, & More
This week in the business of podcasting: The Golden Globes debuted Best Podcast as a category, Spotify is looking out for podcasters, and iHeartRadio embraces open RSS with their new video ingestion protocol using Podcasting 2.0 framework. <br><br><br>Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment. <br>
