Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion...
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The Real Shift In Spoken Word
<p>One caveat to charting spoken word podcasting against radio: spoken word isn’t confined to audio. </p><p>Edison Research's Share of Ear data shows podcasting tied with AM/FM radio at 40% of spoken-word listening — but Tom Webster argues podcasting already passed radio when you account for the millions watching video podcasts on YouTube that audio-only measurement can't see. The real story isn't podcasting catching radio; it's podcasting expanding the spoken-word market entirely, drawing new audiences through video discovery rather than converting talk radio listeners.</p>Written and narrated by Tom WebsterText and audio edited by Gavin Gaddis<p><br><...
Podcast Show London Speakers, Magellan AI 🤝 Nielsen DMA, & More
<p>Today in the business of podcasting:</p>Magellan AI integrates Nielsen DMA data into its podcast attribution platform, giving advertisers local market measurement across 210 standardized U.S. media markets.Podcast Show London 2026 has published its full speaker lineup ahead of the May 20–21 event at Islington's Business Design Centre, with Sounds Profitable returning as a stage sponsor and hosting a pre-show happy hour May 19th.IAB Australia's 2026 Audio Advertising State of the Nation report finds 69% of surveyed ad buyers plan to increase podcast ad investment, with performance advertising expected to outpace brand advertising spend this year.Lower Street's Jackie Lamport ma...
SAG-AFTRA on Video Podcasts, Industry Summit Takeaways, & More
<p>Today in the business of podcasting: </p>Ashley Carman's recap of the Bloomberg Podcast Business Summit finds video now essential to podcast strategy, with executives like Kara Swisher and Goalhanger's Jack Davenport treating YouTube presence as a baseline requirement for new and existing shows.IAB Australia's 2025 internet advertising report shows the country's digital ad market hit $18.4 billion AUD, with podcasting outpacing streaming audio in a segment that grew 8.2% year-over-year.Oxford Road and founding sponsor Libsyn launch the Indie Podcasters and Creator Awards, exclusively for independent podcasters, with the inaugural ceremony set for March 15th at Evolutions by Podcast Movement...
Identifying Podcast Ad Skips, PM Heads to NYC, & More
<p>This week in the business of podcasting: Podcast Movement officially announces New York venue and dates, Dan Misener looks at podcast ad retention, Tom Webster discusses the power of podcasting's co-consumption audience, and winners of The Ambies 2026. </p><p><br></p><p>Click here to find every article and link discussed in today's episode post on SoundsProfitable.com</p>
Podcast Movement 🔜 Terminal 5, The 2026 Podscape, & More
<p>Today in the business of podcasting: the 2026 edition of the Podscape is now live, Podcast Movement is coming to New York City in mid-September, what does "two people on a couch" discoverability look like for audio podcasting, and the deadline to submit for The Podcast Show London is TOMORROW.</p><p><br></p><p>Click here for the full newsletter on SoundsProfitable.com, including every link discussed.</p>
2026 Ambies Winners, Podcasts Top Spoken Word Share of Ear, & More
<p>Today in the business of podcasting: Digiday looks at how much of podcasting's audience exclusively consumes video, Ambies 2026 winners, podcasts finally overtake AM/FM radio in daily spoken word share of ear from Edison Research, and CMOs share their stressors when it comes to spend. </p><p><br></p><p>Click here for the website version of today's newsletter with every link mentioned in the podcast.</p>
Two People on a Couch
<p>The language used to describe podcast behavior matters, and some of it needs updating.</p>Written by Tom WebsterEdited by Gavin GaddisAudio narration and editing by Gavin Gaddis<p><br></p><p>Register for Evolutions by Podcast Movement @ SXSW</p><p>Find the full article here on Sounds Profitable.</p>
Ambies Livestreaming Tonight, Australia's Podcast Growth, & More
<p>Today in the business of podcasting: Jay Nachlis on Apple Podcasts adding video, Steven Goldstein on the mentality needed for video podcasting, Australian podcast advertising benchmarks for Q4 2025, and a look at official TV companion podcasts.</p><p><br></p><p>Click here for the website version of today's newsletter with every link mentioned in the podcast.</p>
🔎Podcast Ad Skipping, Cannes Lions Upgrades Creator Program, & More
<p>Today in the business of podcasting: Bumper shows how existing podcast analytics can indicate how many people are skipping ads (not as many as you'd think), LIONS Creators is moving to the beach for this year's Cannes Lions, Magellan AI has published January's top fifteen spenders in podcast advertising, and a discussion on how generative AI affects monetization for content creators.</p><p><br></p><p>Click here to find the links to every article mentioned on Sounds Profitable's website.</p>
Video Upgrade 🔜 Apple Podcasts, 2025 U.S. Podcast Report, & More
<p>This week in the business of podcasting: Apple announces HLS video podcast streaming with select hosting platforms, a roundup of stories from Sounds Profitable partners, Triton Digital has their new U.S. Podcast Report for the year, and a Charlotte Business Journal look at podcast advertising's local success stories.</p><p>Click here to find the links to every article mentioned on Sounds Profitable's website.</p>
