Marketing Vanguard
The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.
10
John Brockelman’s Unconventional Playbook for Financial Marketing Success
<p>Financial services marketing is one of the hardest kinds of marketing to crack. But John Brockelman and his team at State Street Investment Management have proven, campaign after campaign, that it can be done well and done right. Tune in for his playbook on how financial services marketers can drive growth, connection and culture.</p><br><p>What You'll Learn:</p>How to align marketing with sales and business objectivesThe importance of simplifying brand architecture for market expansionHow to build intentional talent strategies by mixing specialized and generalist expertiseWhy guerrilla marketing and experiential activations outperform traditional advertising in regulated...
Why the Super Bowl Still Matters ft. Leading CMOs from the SF 49ers, Mars, Comcast & Liquid I.V.
<p>The Super Bowl is one of the biggest stages in the world - not just for the game and its players, but for marketers too. So, how do you make sure you win the game? In this episode of Marketing Vanguard, four industry-leading CMOs - Gabrielle Wesley (Mars Wrigley), Stephanie Rogers (San Francisco 49ers), John Gieselman (Comcast) and Stacy Andrade-Wells (Liquid I.V.), reveal their personal playbooks on making the most of the Super Bowl opportunity, cutting through the hype and executing at the highest level. </p><br><p>What You'll Learn:</p>How to build a solid business c...
How Archer Roose Is Flipping the Wine Industry on Its Head with CMO, Conley Downing
<p>Wine was a gatekept category, suffering from the dreaded perception of being "boring." That is, until Archer Roose, the canned wine company, redefined the category and made it fun for Gen Z. In this episode of Marketing Vanguard, CMO of the brand, Conley Downing, unpacks how they leveraged “fun” marketing (instead of educational marketing) to make wine accessible and interesting again. </p><br><p>What You'll Learn:</p>How to reposition a legacy category by identifying and eliminating barriers to entryWhy product format innovation creates distribution and occasion expansion beyond traditional compete setsThe strategic value of celebrity partnerships rooted in au...
Disrupting the Marketing Landscape with Purpose with Sarah Leinberger of Yoobi
<p>Staying authentic and mission-driven while scaling aggressively may be the toughest problem in marketing to solve. But Sarah Leinberger, VP and Head of Marketing, Yoobi, has a pretty solid take on how to do it. In this episode of Marketing Vanguard, recorded during Brandweek in Atlanta, Sarah reveals how CMOs can build authentic brand equity through strategic collaborations, why agility trumps budget in today's market, and the key strategies to balance rapid iteration with meaningful purpose. </p><br><p>What You'll Learn:</p>How to leverage borrowed equity without diluting brand identityWhy speed and flexibility are competitive advantages for c...
Acing Brand Experience with Nic Brandenberger, CMO, Mammut Sports Group AG, at the World Economic Forum Event
<p>In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Nic Brandenberger, CMO of Mammut, the 164-year-old Swiss mountaineering gear company, unpacks why Davos represents a unique opportunity for C-suite marketers and how the experiences brands create matter far more than the products they sell.</p><br><p>What You'll Learn:</p>How to shift the definition of “brand” from product provider to experience giverWhy breaking out of the marketing silo is a critical competitive advantage The strategic advantage of being a part of DavosHow to balance wholesale and direct-to-consumer channelsHow consumer-centric foundation separates great marke...
Successfully Using AI in Business with ClearPrompt CEO, Karin Timpone, at the World Economic Forum Event
<p>Podcasting live from the 2026 World Economic Forum in Davos, Karin Timpone, CEO and Founder of ClearPrompt, unpacks how to implement AI with focused, phased approaches rather than sweeping transformations and staying in the center of business strategy. </p><br><p>What You'll Learn:</p>Why CMOs are perfectly positioned to lead AI strategy across organizationsHow to break down AI implementation into focused, phased pilots instead of betting the entire farmThe difference between technology adoption and strategic impactHow to build cross-functional alignment in the C-suite around technology and strategyPick one lane and go deep rather than trying to master all o...
Brandweek 2025: Build-A-Bear’s CEO, Sharon Price John on Claiming Your Place, Being a CEO and More
<p>From $0 confidence to CEO of one of the most well-known brands in the world, Sharon Price John’s story is nothing short of inspiring and we’re unpacking it on the latest episode of Marketing Vanguard. In this conversation, straight from the Brandweek 2025 stage in Atlanta, Sharon, CEO of Build-A-Bear, reveals her unconventional career journey and how that evolution directly shaped the turnaround and reimagining of an iconic experiential brand.</p><br><p>What You'll Learn:</p>How to transition from functional expertise to CEO-level thinkingWhy CMOs must adopt a "business-first" mindset to advanceThe confidence gap that holds high-potential wome...
CMO Relevance Secrets with Sumit Virmani at the World Economic Forum Event
<p>More than ever before, CMOs belong in the C-Suite. And, Sumit Virmani, CMO of Infosys, has a strong case to back this stance up. In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Sumit breaks down the necessary evolution of the CMO, what AI has to do with it, and the strategic imperative of aligning with C-suite priorities. </p><br><p>What You'll Learn:</p>Why CMOs need to operate within the full C-suite context, not just marketing bubblesHow to position yourself as a transformation partner, not a marketing operatorThe critical difference between using A...
Workday CMO, Emma Chalwin, Discussing the AI Era - World Economic Forum Event
<p>CMOs can drive business revenue - this is an established fact. But how can they do it better, bigger, and stronger in the age of AI? We’re unpacking this in the latest episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos. Tune in as Emma Chalwin, CMO at Workday, breaks down the evolving strategic role of CMOs at major enterprises, the intersection of AI and human-centered marketing, and how chief marketing officers can become essential drivers of business growth. </p><br><p>What You'll Learn:</p>How to position CMOs as strategic business leaders in the...
How Rachel Thornton is Making Marketers 10x More Powerful at Adobe - World Economic Forum Event
<p>AI has long been thought of as a threat to creativity. But what if they’re not at odds at all? In this episode of Marketing Vanguard, live from the World Economic Forum in Davos, CMO of Adobe Enterprise, Rachel Thornton, reveals why putting human creativity at the center of marketing strategy is more critical than ever and how CMOs should be navigating this tectonic shift. </p><br><p>What You'll Learn:</p>How to position AI as "augmented intelligence" rather than artificial intelligenceWhy the core creative concept must remain human-driven while AI handles scalingHow to free your marketers fro...
