Influencer Confidential
Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap...
10
How to Collab with Other Youtubers:Instagrammers:Tiktokers (Without It Feeling Weird) #293
If the idea of collaborating with other creators feels awkward, forced, or a little “what do I even say?” - then this episode is for you. Because the relationships you build with other creators can completely change your business. From new opportunities, referrals, and audience growth… to friendships that actually make this whole journey more fun! In this episode, I’m breaking down how to collaborate with YouTubers, Instagrammers, TikTokers (and more) in a way that feels natural, mutually beneficial, and not weird at all. Because the creators who grow the fastest? They’re not doing this alone!<br /><br />💻 Free Brand De...
Creator Pitching Strategy: Beyond Brand Deals #292
If you think pitching is just about brand deal… then this episode is going to change how you see your entire business!<br /><br />Because the truth is: most creators are pitching in the smallest way possible and pitching is actually so much bigger than that.<br /><br />In this episode, I’m breaking down the opportunity strategy no one is teaching - how pitching can open doors for growth, visibility, relationships, and revenue in your business (not just sponsorships).<br /><br />We’re diving into the 3 types of pitching every creator should be using… so you can start building a system...
5 Ways to Grow Your Instagram Reach Directly From Instagram — Not My Opinion #291
If you’ve been trying to grow on Instagram but feel like nothing is working… this is what Instagram actually wants you to do.<br /><br />Yup - straight from the Instagram team itself. No guessing, no trends, no opinions. In this episode, I’m breaking down the 5 ways to grow your reach based on what Instagram has directly told creators to focus on. AND more importantly, showing you exactly how to apply each one to your content strategy!<br /><br />✨ AI Prompt to Generate Instagram Hooks: https://drive.google.com/file/d/1UBPLYDqTerT2mFdXYCsXTdgQAD9D-3sF/view?usp=sharing<br /><br...
Want To Hire An Influencer Manager For Brand Deals? Listen To This First! #290
Thinking about hiring an influencer manager to help you land brand deals? Before you sign anything… listen to this.<br /><br />In this episode, I’m breaking down what it actually looks like to work with a creator manager, when it does make sense to get one (and when it doesn’t), plus what managers are really looking for before they even say yes to working with you!<br /><br />This will help you make a smarter, more informed decision for your business. Because at the end of the day… this is your business. And how you choose to run it matte...
Where To Find UGC & Paid Creator Jobs (It's Not What You Think) #289
If you're trying to land UGC brand deals or paid creator opportunities, you can’t just sit around waiting for brands to magically show up in your inbox. You have to go find them!<br />In this episode, I’m sharing some of my favorite places creators can look for UGC partnerships, paid creator jobs, and brand collaborations — including a few spots that many creators completely overlook. This will help you think more strategically about where opportunities actually live (and how to go after them).<br />Because the creators who get paid consistently? They’re searching, pitching, networking, and building systems...
If You Make $50k As A Creator Watch This #288
There’s a big difference between making money as a creator… and building a sustainable, scalable creator business.<br /><br />And once you hit that $50K mark, the strategy, mindset, and legal + financial structure need to shift - fast. In this episode, I’m breaking down what creators at this income level need to think about differently.<br /><br />How you position yourself and price your work, to the backend decisions that protect your growth as you scale.<br /><br />If you’re considering electing S-Corp status and need a simple payroll system, Gusto is our go-to: https://gusto.pxf.io/55XYO...
From Micro Influencer to $500K+ | Kristen Bousquet on Creator Monetization [Creator Currency Ep. 24]
You Can Follow Kristen Here:<br /><br />Instagram: https://www.instagram.com/kbousq/<br />TikTok: https://www.tiktok.com/@kbousq<br />YouTube: https://www.youtube.com/c/KristenBousquet<br />Website: https://www.yoursoulcialmate.com/<br />Podcast: https://www.yoursoulcialmate.com/podcast<br />Join Soulcialmate: https://www.yoursoulcialmate.com/membership<br /><br />In this episode of Influence Confidential, I sat down with Kristen Bousquet — Creator Monetization Coach, founder of Your Soulcialmate, and Contributor at Forbes — to talk about what it really takes to build a profitable, sustainable Creator business. After generating over $500,000 as a micro-influencer and selling her first business at 25, Kris...
What Brands Will and Will Not Pay Creators For #287
I’ve been on both sides of the creator economy - I’ve managed influencer budgets on the brand side and I’ve helped creators negotiate paid partnerships from the creator side. In this episode, I’m breaking down what brands will and will not pay creators for, and where I see negotiations get messy (or unnecessary) because expectations weren’t clear from the start. We’re talking about what’s typically fair to charge for in brand deals, sponsorships, UGC, and influencer partnerships, etc. My goal is simple: help you create a win-win partnership where you get paid like a pro, and the...
Why Pitching Outside Your Niche Gets Creators Paid #286
Think you can only pitch brands in your niche? Think again!<br /><br />Limiting your pitches to one category might be the very thing capping your income as a creator.<br /><br />In this episode, I’m sharing why pitching outside your niche can actually help you land bigger (and better-paying) brand deals - plus real examples of creators getting paid when they expand their angles.<br /><br />Remember: brands care about ideas and storytelling just as much as they care about niche.<br /><br />💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/<br />🤩 Ready To Level Up? Speak with Our Succ...
Influencer Taxes Explained in 2026 | CPA Laura Grajales Answers Creator Questions [Creator Currency Ep. 23]
You Can Follow Laura Here:<br /><br />Instagram: https://www.instagram.com/ganacomobookkeeper/?hl=en LinkedIn: https://www.linkedin.com/in/laura-grajales-51b226152/ Website: https://www.paragonacct.com/ Portal del Cliente & Acceso a Recursos: https://www.paragonacct.com/recursos Client Portal & Access to Resources: https://www.paragonacct.com/en/recursos Tools Mentioned: Influencer Taxes 101 Masterclass: https://sidewalkerdaily.com/influencer-taxes-101/ Gusto: https://gusto.pxf.io/55XYOn Monarch Money: https://monarchmoney.sjv.io/DyjnDy QuickBooks: https://quickbooks.partnerlinks.io/poygo9t2u82p<br /><br />In today’s episode of Influencer Confidential, we did things a little differently.<br />I invited my CP...
