Influencer Confidential
Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap...
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What Every New Creator Should Invest In #304
Create & Cultivate Festival is the world's largest festival for women in business, bringing together founders, executives, creators, and leaders shaping what's next.<br /><br />Expect two days of inspiring speakers, meaningful networking, brand activations, and conversations that can help move your career forward.<br /><br />✨ Get 20% OFF Student, General Admission, and VIP Tickets with code NINAZA20 (Golden Ticket not included).<br />🎫 Grab your ticket here: https://www.createcultivate.com/festival-tickets<br /><br />As a creator, it's easy to think you need expensive cameras, fancy gear, or every new productivity app to succeed. But that's usually not what moves your business forwa...
How to Get Brands to Reach Out to You #303
If you're tired of constantly pitching brands and wondering how to get brands to reach out to you, this episode is for you. While pitching should always be part of your strategy, there are practical ways to increase your inbound opportunities so brands start finding you.<br /><br />In this episode, Nina from Sidewalker Daily shares the exact profile, SEO, and content strategies that make creators more discoverable to brands, whether you're on Instagram, YouTube, TikTok, Threads, or a blog.<br /><br />You'll learn how to optimize your content with searchable keywords, position your profile as brand-ready, create content that...
How to Create Your Own Instagram Reels Challenge to Grow Faster! #302
If you've been wondering whether you need to join someone else's Instagram challenge to stay consistent, the answer is no. In this episode, Nina Zadeh from Sidewalker Daily shares exactly how to create your own Instagram Reels challenge so you can post consistently, increase your reach, improve your content strategy, and even create content that attracts future brand partnerships. You'll learn why a 15-day challenge can be more effective than longer challenges, how to strategically plan your Reels, repurpose content, create affiliate-focused videos, and use your challenge to get noticed by your dream brands. Whether you're an influencer, UGC creator...
How SEO Really Works for Creators in 2026 | Nina Clapperton Breaks It Down
You Can Follow Nina Clapperton Here:<br /><br />Instagram: https://www.instagram.com/ninaclapperton/ TikTok: https://www.tiktok.com/@ninaclapperton Threads: https://www.threads.com/@ninaclapperton Facebook: https://www.facebook.com/nina.clapperton/ SEO for Bloggers FB Group: https://www.facebook.com/groups/seofortravelbloggers/ YouTube: https://www.youtube.com/@sheknowsseo Website: https://sheknowsseo.co/<br /><br />Signature Programs:<br /><br />Profitable Part-Time Blogger: https://sidewalkerdaily--ninaclapperton.thrivecart.com/profitable-part-time-blogger-cad/<br /><br />GPT Sales System: https://sidewalkerdaily--ninaclapperton.thrivecart.com/gptsalessystem/<br /><br /><br />In this episode of Influencer Confidential, I sit down with Nina Clapperton, founder of She Knows SEO, someone who...
How to Get Brands to Come to You (Without Waiting Around!) #301
Most creators think the only way to land brand deals is by constantly pitching.<br /><br />While pitching is essential, there's another strategy that many creators overlook: making brands come to YOU.<br /><br />In this episode, Nina from Sidewalker Daily shares practical strategies to increase your visibility, become more discoverable, and position yourself as the creator brands already want to hire.<br /><br />From optimizing your content for search to creating "brand-bait" content, improving your creator profile, building industry relationships, and using LinkedIn strategically, you'll learn how to attract more inbound brand partnership opportunities while continuing your outreach efforts.<...
The Types of Creators Getting Brand Deals Right Now (It’s Not What You Think!) #300
Everyone asks the same question: "What's the best niche to make money with brand deals?" The answer probably isn't what you think.<br /><br />In this episode, Nina shares the six types of creators consistently landing paid brand deals today. From results-driven creators and platform specialists to consistent pitchers and systems builders, you'll learn the habits and strategies that separate creators who consistently monetize from those who stay stuck waiting for opportunities.<br /><br />If you're serious about growing your creator business, landing sponsorships, and building a sustainable income, this is the mindset shift you need.<br /><br />💻 Free Brand Dea...
How to Get Signed & Scale as a Creator | Talent Manager Ali Grant Explains
You Can Follow Ali Here:<br /><br />Instagram: @aligrant https://www.instagram.com/aligrant/<br />TikTok: @aligrnt https://www.tiktok.com/@aligrnt<br />Website: http://thedigitaldept.com<br /><br />In this episode of Influencer Confidential, I sit down with Ali Grant, a true OG in the creator space who has quite literally grown alongside the industry.<br />From the early days of blogging and gifting campaigns to now managing hundreds of creators and building a full-scale talent management company, Ali shares a behind-the-scenes look at how the creator economy has evolved and where it’s headed next.<br />We get in...
Are Brand Deals Slowing Down? No. You Just Don't Understand How They've Changed #299
If you've been wondering why brand deals feel harder to land lately, you're not imagining it, but it's not because influencer marketing is dying. In this episode, Nina Zadeh from Sidewalker Daily breaks down how the creator economy has evolved, what brands are actually looking for today, and the biggest mistakes creators make when pitching themselves for sponsorship opportunities. You'll learn how to adapt your strategy, position your value, and continue securing paid partnerships even as the industry changes. Whether you're a content creator, influencer, UGC creator, or aspiring brand partner, this episode will help you understand where the opportunities...
How to Fuel Your Creativity with AI Tools | Adobe Express Tutorial with Elise Swopes
You Can Follow Adobe Here:<br /><br />Instagram:@adobeexpress<br />TikTok: @adobeexpress<br />YouTube: @adobeexpress<br />LinkedIn: linkedin.com/showcase/adobe-express/<br />Website: adobe.com/express<br /><br />#PartneredwithAdobeExpress In this episode of Influencer Confidential, I’m sitting down with the incredibly talented Elise Swopes, an artist, creative pioneer, and Senior Evangelist at Adobe, who has truly been ahead of the curve since day one.<br /><br />From becoming one of the first iPhone artists to gaining global recognition before “influencer” was even a title, Elise brings a level of experience and perspective that feels both rare and deeply needed right...
Why Some UGC Creators Get Hired (And Others Don’t) #298
If you're creating UGC content but not getting consistent brand deal offers, this episode is for you.<br /><br />Sidewalker Daily has worked on both sides of the influencer industry, consulting for brands and helping creators build sustainable businesses, so Nina knows exactly what brands are looking for when they choose (and re-hire) UGC creators.<br /><br />In this episode, Nina breaks down the key differences between UGC creators who get hired repeatedly and those who get passed over — from how you present your work to the quality signals brands actually evaluate to the professional behaviors that make brands want to...
