Influencer Confidential
Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap...
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Are Brand Deals Slowing Down? No. You Just Don't Understand How They've Changed #299
If you've been wondering why brand deals feel harder to land lately, you're not imagining it, but it's not because influencer marketing is dying. In this episode, Nina Zadeh from Sidewalker Daily breaks down how the creator economy has evolved, what brands are actually looking for today, and the biggest mistakes creators make when pitching themselves for sponsorship opportunities. You'll learn how to adapt your strategy, position your value, and continue securing paid partnerships even as the industry changes. Whether you're a content creator, influencer, UGC creator, or aspiring brand partner, this episode will help you understand where the opportunities...
How to Fuel Your Creativity with AI Tools | Adobe Express Tutorial with Elise Swopes
You Can Follow Adobe Here:<br /><br />Instagram:@adobeexpress<br />TikTok: @adobeexpress<br />YouTube: @adobeexpress<br />LinkedIn: linkedin.com/showcase/adobe-express/<br />Website: adobe.com/express<br /><br />#PartneredwithAdobeExpress In this episode of Influencer Confidential, I’m sitting down with the incredibly talented Elise Swopes, an artist, creative pioneer, and Senior Evangelist at Adobe, who has truly been ahead of the curve since day one.<br /><br />From becoming one of the first iPhone artists to gaining global recognition before “influencer” was even a title, Elise brings a level of experience and perspective that feels both rare and deeply needed right...
Why Some UGC Creators Get Hired (And Others Don’t) #298
If you're creating UGC content but not getting consistent brand deal offers, this episode is for you.<br /><br />Sidewalker Daily has worked on both sides of the influencer industry, consulting for brands and helping creators build sustainable businesses, so Nina knows exactly what brands are looking for when they choose (and re-hire) UGC creators.<br /><br />In this episode, Nina breaks down the key differences between UGC creators who get hired repeatedly and those who get passed over — from how you present your work to the quality signals brands actually evaluate to the professional behaviors that make brands want to...
How to Work With Brands (Without Being an Influencer) #297
Brand deals are just for influencers…says WHO?? You do NOT need to be a traditional influencer to work with brands.<br /><br />If you’re a coach, course creator, podcaster, speaker, founder, business owner, newsletter writer, community builder, or expert in your niche… there are still SO many ways for you to land strategic partnerships and brand deals.<br /><br />Partnerships are not just for influencers. They’re for entrepreneurs who know how to position the value they already bring to the table.<br /><br />This episode is all about the creative ways YOU can work with brands - even if...
How Creators Land Speaking Opportunities #296
Speaking on stages isn’t just about public speaking. It’s one of the fastest ways to build authority, grow your network, create partnerships, and open up entirely new revenue opportunities in your business. If you’ve been thinking about landing speaking opportunities as a creator, influencer, founder, or entrepreneur… this episode is for you! I’m breaking down how YOU can actually land speaking gigs and why these opportunities can lead to brand deals, partnerships, clients, and long-term business growth far beyond the speaking fee itself.<br /><br />💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/<br />🤩 Ready To Level Up? Speak...
Why Most Creators Stay Stuck And How to Grow | Mafe Anzures
You Can Follow Mafe Here:<br />Instagram: https://www.instagram.com/mafeanzures/<br />TikTok: https://tiktok.com/@mafeanzures<br /><br />I Missed Me Podcast:<br />Spotify: https://open.spotify.com/show/2nVufNbqEdpodCw624vLUf<br />Apple: https://podcasts.apple.com/hr/podcast/i-missed-me/id1643377497<br /><br />Youtube: https://www.youtube.com/@mafeanzures<br />Website: https://mafeanzures.com/<br /><br />Community (THE INFLUENCER LAB): https://www.patreon.com/mafeanzures<br />Join the Editing Masterclass: https://shop.beacons.ai/mafeanzures/6df9e4e6-fea6-4e03-90eb-2d9023177b50?pageViewSource=lib_view&referrer=https://mafeanzures.com/<br /><br />In this episode, I s...
The Truth About Growing on YouTube in 2026 | Lucie Fink Breaks It Down
You Can Follow Lucie Here:<br /><br />Instagram: https://www.instagram.com/luciebfink/<br />TikTok: https://www.tiktok.com/<br />YouTube: https://www.youtube.com/<br />Facebook: https://www.facebook.com/luciebfink/<br /><br />The Real Stuff Podcast:<br />Spotify: https://open.spotify.com/show/0TdvoWQBDY353htUa47qSp?si=1368f8ea280f4c74Apple: https://podcasts.apple.com/us/podcast/the-real-stuff-with-lucie-fink/id1724982367 Website: https://luciefink.com/ Course: Youtube LaunchPad: https://luciefink.com/youtube<br />In this episode, I sit down with Lucie Fink, a powerhouse creator, video producer, and entrepreneur who made her mark in digital media creating viral video...
How To Pitch The Media & Press as a Creator / Influencer #295
If you want to be seen as an authority in your space… you can’t rely on content alone.<br />You need to start putting yourself in places that validate your expertise.<br />And one of the most powerful ways to do that is through media and press.<br />In this episode, I’m breaking down how to pitch yourself for press features so you can build credibility, increase visibility, and open doors to new opportunities beyond brand deals. Because pitching isn’t just for paid partnerships.<br />When you learn how to pitch the media, you position yourself as someone...
How to Go Viral in 2026 | Content Strategy Secrets with Conar from One Peak Creative
You Can Follow Conar Here:<br /><br />Instagram: https://www.instagram.com/conarfair/<br />TikTok: https://www.tiktok.com/@conarfairway<br />Conar Fair Way Instagram: https://www.instagram.com/conarfairway<br />One Peak Creative Instagram: https://www.instagram.com/onepeakcreative/<br /><br />Enroll in the Tik Tok & Reels Course: https://findyourpeak.onepeakcreative.com/a/2147636233/qJ2aDraT<br /><br />Try Format Finder AI Tool for your content: https://get.onepeakcreative.com/format-finder-97?via=nina<br /><br />Conar is truly one of those creators who has cracked the code when it comes to content, and in this episode, it shows. I sit...
How To Get Booked On Podcasts As A Guest #294
One of the most overlooked growth strategies as a creator or business owner is getting booked on podcasts.<br />In this episode, I’m breaking down exactly how to pitch yourself as a podcast guest - so you can grow your audience, build authority, and create opportunities beyond brand deals.<br />Because the creators who grow faster aren’t just waiting to be discovered…they’re actively putting themselves in rooms they weren’t invited to yet.<br />Podcast guesting is one of the most powerful ways to expand your reach, build credibility, and grow your network - while positioning yourself a...
