Nudge
Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
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Why is it so hard to say no?
<p>In 1963, the Milgram experiments revealed something unsettling. </p> <p>Most people kept administering what they believed were painful electric shocks, not because they wanted to, but because they couldn’t bring themselves to say no. </p> <p>In this episode, my guest shares why we agree to extra projects, unpaid favours and unreasonable requests even when we know we shouldn’t. </p> <p>I’m joined by behavioural scientist and physician Dr Sunita Sah of Cornell University. She studies how social pressure and conflict-of-interest disclosures can quietly steer us toward yes.</p> <p>---</p> <p>Read Sunita’s book Defy...
The top 9 tips from 55 Nudge episodes in 2025
<p>In today’s special end-of-year episode, you’ll hear the best insights from Nudge in 2025. </p> <p>Hear from Prof. Gerd Gigerenzer, Richard Shotton, Bas Wouters, Philip Graves, Prof. Matt Johnson and a Behavioural Insights Team director. </p> <p>----</p> <p>Subscribe to the Nudge Vaults: https://www.nudgepodcast.com/vaults</p> <p>Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list</p> <p>Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ </p> <p>Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ </p> <p>----</p> <p>Today’s Sources: </p> <p>Beilock, S. L., Bertenthal...
The nudge that persuaded Aussies to stop speeding
<p>How would you encourage Australians to drive slower?</p> <p>That’s what today’s guest on Nudge, Adam Ferrier, had to do. </p> <p>Being an applied behavioural scientist, he tackled this challenge in a novel way. </p> <p>Listen to hear about his interesting campaign, how Jaws killed surfing and the secret behind Derren Brown’s “hypnosis” trick. </p> <p>---</p> <p>Watch the bonus episode: https://nudge.kit.com/66dcb18641</p> <p>Adam’s agency: https://thinkerbell.com/</p> <p>Adam’s books: https://amzn.to/431eYfD</p> <p>Sign up for my newsletter: https://www.nudgepodcast...
Don’t listen to this podcast
<p>Seriously. </p> <p>Don’t listen to this episode. </p> <p>Whatever you do. </p> <p>Don’t.</p> <p>Press. </p> <p>Play.</p> <p>(Warning: this episode contains explicit language.)</p> <p>---</p> <p>Adam’s agency: https://thinkerbell.com/</p> <p>Adam’s books: https://www.amazon.co.uk/stores/author/B07K5R1MTX</p> <p>Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list</p> <p>Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/</p> <p>Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/</p> <p>---</p> <p>Today’s sources</p> ...
Why We’re Irrationally Loyal to Amazon Prime
<p>2 out of 3 internet users in the USA pay for Prime. </p> <p>Yet, most of them are irrationally loyal. </p> <p>They feel like the subscription provides more cost savings than reality. </p> <p>Today, on Nudge, Richard Shotton and I explore the behavioural science behind Amazon Prime. </p> <p>We look at the sunk-cost fallacy and pennies-a-day effect to explain why so many are irrationally loyal to Amazon Prime. </p> <p>--- </p> <p>Subscribe to the Nudge Vaults: https://www.nudgepodcast.com/vaults</p> <p>Read Richard’s book: https://a.co/d/fEW7amQ</p> <p>Sign up...
Robert Cialdini: "Everyone Should Memorise This Persuasion Principle"
<p>His book Influence sold 5 million times. </p> <p>He’s known as the Godfather of Influence. </p> <p>He’s arguably the best-known behavioural science practitioner. </p> <p>And he’s finally (after years of pestering) joining me on Nudge. </p> <p>Ladies and gentlemen, today I present: </p> <p>Robert Cialdini and the persuasion principles that EVERYONE should memorise. </p> <p>--- </p> <p>Cialdini’s Influence Unleashed Event: https://cialdini.com/decevent</p> <p>Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults</p> <p>Read Cialdini’s bestseller Influence: https://amzn.to/4prHb7Y</p> <p>Read the new and...
Why Everyone’s Suddenly Drinking Aperol Spritz
<p>It’s the most popular cocktail in America. </p> <p>But prior to 2015, almost nobody had heard of it. </p> <p>So, how did Aperol Spritz become the world’s drink of choice? </p> <p>By leveraging a well-known behavioural bias in a totally unique way. </p> <p>Join Richard Shotton as he explains why suddenly everyone started drinking Aperol Spritz. </p> <p>--- </p> <p>Check out the Nudge Vaults: https://www.nudgepodcast.com/vaults</p> <p>Read Hacking The Human Mind: https://a.co/d/fEW7amQ</p> <p>Sign up for my newsletter: https://www.nudgepodcast.com/mailin...
Five science-backed tips to become a better leader
<p>My guest on today’s episode of Nudge has spent decades studying leaders. </p> <p>I asked Prof. Adam Galinsky to share his top five (evidence-backed) leadership tips. </p> <p>Want to become a better leader? </p> <p>This is the episode for you. </p> <p>--- </p> <p>Watch the bonus episode: https://nudge.kit.com/a53ff22931 </p> <p>Read Adam’s book: https://amzn.to/4htZCGc</p> <p>Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list</p> <p>Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/</p> <p>Watch Nudge on YouTube: https://www.youtub...
What Marge Simpson Can Teach You About Leadership
<p>In 1989, The Simpsons released Itchy & Scratchy & Marge. </p> <p>It’s a classic Simpson’s episode filled with slapstick humour, dry jokes, and smart gags. </p> <p>And yet, behind all the humour, there’s an important lesson about leadership. </p> <p>Today, Chief Behavioural Scientist Micheal Hallsworth explains what Marge Simpson can teach you about leadership. </p> <p>--- </p> <p>Read the Hypocrisy Trap: https://amzn.to/47vhxbj</p> <p>Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list </p> <p>Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ </p> <p>Watch Nudge on YouTube: https://www.yout...
Are leaders born or are they made?
<p>Are inspiring leaders born or are they made? </p> <p>That’s what Adam Galinsky, the Columbia Business School professor, has spent the past two decades studying inspiring leaders. </p> <p>On today’s episode of Nudge, he shares his groundbreaking research into inspiration, reciprocity, repetition and visionary statements that reshaped how I saw leadership. </p> <p>--- </p> <p>Read Adam’s book: https://amzn.to/4htZCGc</p> <p>Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list</p> <p>Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/</p> <p>Watch Nudge on YouTube: https://www.youtube.com...
