Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
10
Becoming More of a "Try-Hard"
<p>I might already be this, but how can I become even more of this? </p>
Building a Source of Truth Using Wordpress
<p>I finally landed on a tech platform that I'm familiar with.</p>
Free Long-Form Video Content Vs. Course Content
<p> A new perspective.</p>
Improving Our Email Marketing Sales Funnels
<p> A focus on sales pitches made us more in revenue in the first 14 days of a new subscriber. </p>
What Makes a Better Video?
<p>I could talk about this all day. </p>
Sell With Class
<p>Selling bums me out, so this is my way to combat that. </p>
Everything’s Too Complicated
<p>Do you agree? Take this description for instance. I could have made it short, but instead I decided to make it incredibly long. Why? Well, just to make it more complicated. Didn't have to be complicated, could have just been one sentence like I usually do, or no description whatsoever, but instead I'm going to write an absolute ton of show notes and a super long description for no other reason than to just prove the point that everything's too complicated, like the title of this podcast suggests. </p>
My Master Plan For Early Retirement
<p>Maybe retirement is the wrong word.</p>
My Most Successful Accomplishments in 2025
<p>Sure, why don't you brag about it? </p>
My 2026 Keyword Research Process
<p> A follow-up to yesterday's episode.</p>
