Fitt Insider
Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.
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Fitt Insider Daily Brief: January 9, 2026
<p >January 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> <p >FDA says non-medical health data from consumer wearables won't face oversight as long as products don't claim clinical use, giving fitness and recovery brands more freedom to ship</p> <p >F45 Training partners with Joi + Blokes for official diagnostics and personalized supplements, integrating lab testing and hormone data to extend its role beyond workouts</p> <p >McKinsey and Business of Fashion research shows consumers prioritizing belonging over hype, with community moving from marketing tactic to distribution layer as wellness becomes...
Fitt Insider Daily Brief: January 8, 2026
<p >January 8, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> <p >Trump administration releases new dietary guidelines backed by HHS Secretary RFK Jr., recommending avoidance of ultra-processed foods and added sugars while endorsing red meat and full-fat dairy</p> <p >Eli Health unveils instant saliva-based tests for testosterone and progesterone at $8 per test, with results in minutes and Q1 rollout ahead</p> <p >Mark Mastrov and LongRange Capital reacquire 24 Hour Fitness, with plans to upgrade clubs for strength and recovery while preparing for international growth</p> <p >Smart ring shipments jumped 50...
Fitt Insider Daily Brief: January 7, 2026
<p >January 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> <p >Americans plan to spend $60 billion on health and wellness in 2026, with nearly 90% now viewing fitness as preventative healthcare prioritizing strength, mobility, and mental health</p> <p >Sweetgreen launches nationwide menu collaboration with Function Health, designed by Dr. Mark Hyman to reframe healthy eating around foundational biology supporting energy, inflammation, and metabolic health</p> <p >Non-alcoholic beverages shift from substitutes to primary choice as Thrive Market exits alcohol entirely and Athletic Brewing relaunches its Athletic January campaign</p> <p >More from...
Fitt Insider Daily Brief: January 6, 2026
<p >January 6, 2025: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> <p >Year-end funding surge shows investors backing wellness infrastructure over trends, with Truemed ($34M), Nanit ($50M), and Neurable ($35M) leading the way. </p> <p >Life Time's 2026 survey reveals 82% of consumers prioritizing overall health, with 42% focused on getting stronger, and nearly 47% planning to lift more weights</p> <p >Fitt Insider enters 2026 with plans to expand its platform, including marketing services, community membership, and a focus on in-person events.</p> <p >More from Fitt: </p> <p >Fitt Insider breaks down the convergence of fi...
320. Tim Rosa, CEO of Somnee
<p >Today, I'm joined by Tim Rosa, CEO of Somnee.</p> <p >Pioneering personalized neurostimulation for sleep, Somnee's clinical-grade headband uses EEG brain mapping to help people get higher quality rest.</p> <p >In this episode, we discuss building the next generation of sleep technology.</p> <p >We also cover:</p> <p >Lessons from scaling Fitbit</p> <p >How EEG-driven neurostimulation works</p> <p >Traction with NBA athletes and elite performers</p> <p >Subscribe to the podcast → insider.fitt.co/podcast </p> <p >Subscribe to our newsletter → insider.fitt.co/subscribe </p> <p >Follow us on LinkedIn → linkedin.com/company/fittinside...
319. Julia Nimocks, Co-Founder & CEO of Freaks of Nature
<p >Today, I'm joined by Julia Nimocks, co-founder & CEO of Freaks of Nature.</p> <p >Co-founded with surf champion Kelly Slater, Freaks of Nature is building performance skincare for outdoor athletes — leveraging microbiome-driven formulations for skin longevity.</p> <p >In this episode, we discuss designing a technical skincare brand for the athletic consumer.</p> <p >We also cover:</p> <p >Why athletes are underserved in skincare</p> <p >Crafting microbiome-first formulations with PhD expertise</p> <p >Scaling lean with contractors over full-time employees</p> <p >Subscribe to the podcast → insider.fitt.co/podcast </p> <p >Subscribe to our newsletter → insider.fitt.co...
318. Jannine Versi, Co-Founder & CEO of Elektra Health
<p >Today, I'm joined by Jannine Versi, co-founder & CEO of Elektra Health.</p> <p >Transforming menopause care at scale, Elektra Health partners with 40+ health plans to provide evidence-based virtual support through clinical visits, coaching, and community.</p> <p >In this episode, we discuss building the infrastructure for women's midlife and aging care.</p> <p >We also cover:</p> <p >Developing patient trust for the long term </p> <p >Entering health plans with data-driven ROI</p> <p >The future of value-based care and women's health </p> <p >Subscribe to the podcast → insider.fitt.co/podcast </p> <p >Subscribe to our newsletter → insider...
317. Ana Montero and André Marques-Smith, Co-Founders of Atlas
<p >Today, I'm joined by Ana Montero and André Marques-Smith, co-founders of Atlas.</p> <p >A behind-the-ear brain sensing wearable, Atlas tracks clarity, stress, and cognitive performance in real time, bringing neuroscience research from academia to consumers' hands.</p> <p >In this episode, we discuss building the brain health wearable for everyday life.</p> <p >We also cover:</p> <p >Atlas's five-year R&D process</p> <p >Modernizing outdated mental health diagnostics</p> <p >Early detection and prevention of neurological conditions</p> <p >Subscribe to the podcast → insider.fitt.co/podcast </p> <p >Subscribe to our newsletter → insider.fitt.co/subscri...
316. Todd Meleney, Co-Founder & CEO of While on Earth
<p >Today, I'm joined by Todd Meleney, co-founder & CEO of While on Earth.</p> <p >An athletic footwear and apparel brand for the modern wellness consumer, While on Earth prioritizes versatile "performance wellness" over single-sport specialization.</p> <p >In this episode, we discuss creating an underdog brand in a competitive market. </p> <p >We also cover:</p> <p >Christian McCaffrey's role as co-founder </p> <p >Defining "performance wellness" as a category</p> <p >Investing in grassroots community over paid marketing </p> <p> </p> <p >Subscribe to the podcast → insider.fitt.co/podcast </p> <p >Subscribe to our newsletter → insider.fitt.co/subscri...
315. Shahab Elmi, Co-Founder & CEO of Cymbiotika
<p >Today, I'm joined by Shahab Elmi, co-founder & CEO of Cymbiotika.</p> <p >With 100M+ packets sold in its first six years, Cymbiotika is bringing transparency to the supplement industry with liposomal formulations and rigorous third-party testing.</p> <p >In this episode, we discuss building a supplement brand focused on efficacy over marketing.</p> <p >We also cover:</p> <p >Liposomal delivery as a differentiator</p> <p >Why churn reveals true product efficacy</p> <p >Avoiding the wellness DTC race to the bottom </p> <p> </p> <p >Subscribe to the podcast → insider.fitt.co/podcast </p> <p >Subscribe to our newsle...
