Fitt Insider
Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.
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Apothékary Raises $16M, Wellness Diversifies, Peptides Go Mainstream
<p >June 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> Apothékary raises $16M to expand retail distribution and product innovation, targeting $40M revenue as TikTok Shop and omnichannel growth signal a shifting playbook for wellness brands Wellness culture expands beyond optimization as listening bars, tea houses, and phone-free gatherings create space for community over performance metrics FDA announces advisory committee to determine whether peptides like BPC-157 and TB-500 can be compounded, with some advisers' industry ties raising conflict-of-interest questions <p >Today's episode is brought to you by AIIR — a modern com...
345. Evan Quinn, Co-founder & CEO of hiyo
<p >Today, I'm joined by Evan Quinn, co-founder and CEO of hiyo.</p> <p >A nonalcoholic social tonic with adaptogens, nootropics, and botanicals, hiyo has expanded from DTC to 11K+ retail locations nationwide.</p> <p >In this episode, we discuss building a new category around social wellness.</p> <p >We also cover:</p> Music and culture partnerships The household penetration opportunity Creating a proprietary "float" feeling from functional ingredients <p >Subscribe to the podcast → insider.fitt.co/podcast<br /> Subscribe to our newsletter → insider.fitt.co/subscribe<br /> Follow us on LinkedIn → linkedin.com/company/fittinsider </p> <p >hiyo's Website: www.dri...
Healthcare Costs Surge, Gym Growth Slows, Marathons Hit Capacity
<p >June 26, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> America spent $5.7T on healthcare last year up 7.3%, now 18.4% of the economy with prescription drug spending jumping 11%, projected to reach $9T by 2034 ABC Fitness finds new gym memberships declined 9% with cancellations up 8%, while studio visits climbed 27% as retention and community become key differentiators London Marathon expands to two days and 100,000 participants in 2027 as demand outgrows supply, with races introducing lotteries amid bigger fields and prize purses <p >More from Fitt:</p> <p >Fitt Insider breaks down the convergence of fitness, wellness...
Whoop's FDA Win, Xella's Launch, Workplace Wellness Gets Real
<p >June 24, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> Whoop wins FDA reprieve as agency drops warning letter over Blood Pressure Insights feature, giving wearable companies a clearer path to advanced health metrics without full device oversight Xella Health launches multi-omic platform combining genomics, hormones, and lifestyle data to assess 130+ conditions affecting women, building 15,000 waitlist after $3.7M pre-seed EGYM Wellpass survey finds 76% of employees exercise weekly yet 66% say jobs drive sedentary behavior, with workplace wellness influencing retention for six in ten workers <p >More from Fitt:</p> <p >Fitt Insider...
Google's Health Sensor, Midi's Skincare Push, Mental Healthcare's DIY Era
<p >June 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> Google researchers publish findings showing smartphones can estimate heart rate by detecting facial blood flow changes through front-facing cameras Survey of 18,000 Americans finds people with depression increasingly combine cannabis, supplements, GLP-1s, and online communities alongside traditional care, especially younger adults Midi Health expands into skincare with prescription-grade topicals addressing hormone-related skin changes, embedding care into daily routines as women's health expands beyond symptoms <p >More from Fitt:</p> <p >Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — an...
Neko Health's New Scan, Temple's Brain Biomarker, Amazfit's Hybrid Bet
<p >June 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> Temple unveils Entropy, a new biomarker measuring real-time metabolic and stress load using blood flow patterns at the temple to track the physiological cost of exercise and recovery Amazfit launches Helio Strap Pro adding motion tracking and muscular load data for HYROX competitors, building a purpose-built system for hybrid training Neko Health adds body composition tracking and wearable integrations, combining a year of sleep and activity data with in-clinic scans measuring visceral fat and metabolic health <p >More from Fitt:</p> <p...
344. Danielle DuBoise, Co-Founder of Sakara Life
<p >Today, I'm joined by Danielle DuBoise, co-founder of Sakara Life.</p> <p >With 15 years in business, Sakara has evolved from plant-based meal delivery service to full-blown functional food and supplement brand with a focus on gut and metabolic health.</p> <p >In this episode, we discuss turning operational complexity into a competitive advantage.</p> <p >We also cover:</p> Fresh food logistics Raising capital selectively Navigating trends vs. nutrition science <p >Subscribe to the podcast → insider.fitt.co/podcast<br /> Subscribe to our newsletter → insider.fitt.co/subscribe<br /> Follow us on LinkedIn → linkedin.com/company/fittinsider </p> <p >Sakara...
Midjourney Enters Healthcare, Nike Backs Hybrid Athletes, America's Well-Being Declines
<p >June 19, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> Midjourney enters healthcare with full-body ultrasound scanner creating MR-like images in 60 seconds, plus plans for wellness spas with first San Francisco location in 2027 Nike launches elite training division dedicated to competitive fitness athletes as Adidas and On race to own the hybrid fitness ecosystem following HYROX's rapid growth State of the Nation Project finds broad declines in life satisfaction, trust, and social connection across all states despite economic growth, explaining wellness's shift toward community and belonging <p >Today's episode is brought...
Barry's Luxury Play, Clair's Hormone Monitor, Solius' UVB Device
<p >June 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> Clair raises $11.6M ahead of November launch of continuous hormone monitor using 10 biosensors and 130+ biomarkers to estimate estrogen and progesterone, with 25,000 on waitlist Solius launches SoliusPro, an FDA-cleared device delivering personalized UVB therapy without prescription, securing 1,000+ pre-orders as startups engineer the environment around the body Balenciaga partners with Barry's for global studio takeovers across eight cities with branded classes and specialty smoothies as fashion, fitness, and luxury overlap <p >Today's episode is brought to you by AIIR — a modern communications and ex...
Coaching, Diagnostics, and Sleep Tech Converge
<p >June 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> <p >Future expands beyond fitness into nutrition, sleep, recovery, and preventative health with dedicated coaches and DEXA scans after raising $75M and merging with Tom Brady's Autograph</p> <p >Kimba launches with $6.5M for AI-powered sleep system using personalized scent therapy to actively intervene throughout the night, integrating with Whoop, Oura, and Apple Watch</p> <p >Everlab raises $46M Series A to scale preventative care platform globally, with 25%+ of members having findings missed by traditional healthcare across 20,000 patients</p> <p >Today's...
