Fitt Insider
Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.
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AI Chatbots vs Human Doctors and Trainers
<p >February 26, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> <p >Gallup survey finds 73% of Americans turn to doctors first for health advice, with just 16% using AI tools and social media</p> <p >Alcohol industry erases $830B in market value since 2021 as GLP-1 drugs and structural demand shift drive U.S. drinking rates to lowest since 1939</p> <p >Two-thirds of exercisers have tried AI fitness platforms, but only 10% would choose AI-only coaching as platforms shift to hybrid models</p> <p >More from Fitt:</p> <p >Fitt Insider breaks down the convergence...
Oura's AI Push, Kim Kardashian's Energy Bet, Budget Gyms Upgrade
<p >February 25, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> <p >Kim Kardashian joins UPDATE as co-founder ahead of relaunch and Walmart rollout, positioning jitter-free energy drink in $16B category</p> <p >Oura launches first custom AI coaching model for women's health, integrating biometric data with clinical research across menstruation to menopause</p> <p >Budget gyms including Planet Fitness, Crunch, and Snap Fitness upgrade amenities with boutique classes, contrast therapy, and smart strength equipment</p> <p >Fitt announces strategic partnership with AIIR, expanding ecosystem into communications and experiential services for health...
Equinox's Longevity Membership, Meta's Smartwatch, Grail's Cancer Screening
<p >February 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> <p >Meta plans smartwatch launch later this year with health tracking and AI features, potentially integrating with Ray-Ban glasses ecosystem</p> <p >Grail's $949 Galleri blood test fails to show statistically significant reduction in late-stage cancer diagnoses in major U.K. trial, stock falls sharply</p> <p >Equinox's $40K/year Optimize membership hits 1,000+ person waitlist, including biomarker testing, training, and health concierge</p> <p >More from Fitt:</p> <p >Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it...
327. Sam O'Keefe, Co-Founder & CEO of Flex
<p >Today, I'm joined by Sam O'Keefe, co-founder & CEO of Flex.</p> <p> </p> <p >Enabling use of HSA and FSA funds at checkout, Flex unlocks tax-advantaged spending on preventative health products — from fitness and recovery to supplements and wearables.</p> <p> </p> <p >In this episode, we discuss making "pay with HSA/FSA" as common as PayPal. </p> <p> </p> <p >We also cover:</p> <p> </p> <p >Confusion around HSAs & FSAs</p> <p >Value props for merchants and consumers</p> <p >Integrating with Equinox's membership flow </p> <p> </p> <p >Subscribe to the podcast → insider.fitt.co/podcast </p> <p >Subsc...
Hims buys Eucalyptus, Ergatta joins Interactive Strength, D1 Training tests the waters
<p >February 20, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> <p >Ergatta joins Interactive Strength portfolio alongside Wattbike, CLMBR, and FORME, continuing independent operations under CEO Tom Aulet</p> <p >D1 Training hires Harris Williams to explore sale, operating 170+ locations serving 100K+ scholastic athletes in $154B youth sports market</p> <p >Hims & Hers acquires Australian telehealth platform Eucalyptus for $1.15B, expanding globally with brands serving 775K patients across Australia, UK, and Japan</p> <p >I'm heading to LA this week for the Connected Health & Fitness Summit to host a fireside chat...
Peptides, Performance Retail, and Fitness Wearables
<p >February 19, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> <p >Andrew Huberman calls retatrutide a potential trillion-dollar drug, showing 30% weight loss in Phase III trials with muscle preservation</p> <p >Lululemon launches Studio Yet. in LA, a three-week pop-up blending workouts with retail as stores become training extensions</p> <p >Garmin reports record Q4 revenue of $2.12B up 17%, with fitness segment climbing 42% driven by wearables demand</p> <p >Joe Vennare is heading to LA this week for the Connected Health & Fitness Summit to host a fireside chat with Fritz Lanman...
Screentime surges, Sugar slumps, CBD gets regulated
<p >February 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> <p >Americans now spend 6.3 hours daily on phones, up from 5.5 hours in early 2023, with older users driving surge</p> <p >Raw sugar futures fall to five-year low as GLP-1 drugs accelerate decline in sweet consumption while whey prices hit record highs</p> <p >Federal law caps THC in hemp products near zero in November, potentially eliminating much of $8-13B CBD market</p> <p >I'm heading to LA this week for the Connected Health & Fitness Summit to host a fireside chat...
Strength wearables, Continuous hormone tracking, and At-home diagnostics
<p >February 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> <p >YC-backed Fort opens pre-orders for strength-specific wearable that auto-detects exercises, reps, sets, and fatigue without manual logging</p> <p >Stanford-born Clair develops wrist-worn device using 10 biosensors and AI to estimate real-time hormone levels including estrogen and progesterone, shipping in November</p> <p >Matrix Bio claims to have built five-minute, $5 multi-marker hormone test requiring no lab or blood draw, pending clinical regulatory validation</p> <p >I'm heading to LA this week for the Connected Health & Fitness Summit to host a fireside...
326. Sam Browne, Co-founder & CEO of Let's Do This
<p >Today, I'm joined by Sam Browne, CEO and co-founder of Let's Do This.</p> <p> </p> <p >A platform for mass-participation sports events, Let's Do This partners with marathons, triathlons, and cycling events to help people discover life-changing athletic experiences.</p> <p> </p> <p >In this episode, we discuss building tech to get people together offline.</p> <p> </p> <p >We also cover:</p> <p> </p> <p >The company's mission to create shared experiences</p> <p >Current problems with the experience economy</p> <p >Expanding to 18 international markets</p> <p><br /> <br /></p> <p >Subscribe to the podcast → insider.fitt.c...
Nike x strength training, Erewhon x medspas, Longevity x exercise
<p >February 13, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> <p >Erewhon partners with Ject to offer lip flips and brow lifts at exclusive LA event, marking second move into med spa space</p> <p >Harvard study of 100K+ Americans over 30 years finds exercise variety predicts lifespan better than single modality, with 19% lower all-cause mortality</p> <p >Nike Strength rolls out equipment across 25 Everlast Gyms in UK and Ireland, expanding commercial partnerships beyond consumer training gear</p> <p >More from Fitt:</p> <p >Fitt Insider breaks down the convergence of fitness...
