Fitt Insider
Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.
10
Apple's Next Act, Lucis Lands $20M, Sauna Culture Heats Up
<p >May 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> Nordic-inspired wellness experiences including saunas and cold plunges grew 62.5% globally from 2024 to 2025, with cold plunge market hitting $355M and sauna industry nearing $1B Lucis raises $20M to expand preventative health across Europe as "Function Health for Europe," combining 110-marker blood testing with AI health companion for 10,000 users Apple loses momentum in digital health per Bloomberg as wearables shift toward predictive insights, facing competition from Oura and Whoop despite $100B in Apple Watch sales <p >More from Fitt:</p> <p >Fitt Insider...
On x Erewhon, Longevity Eats Beauty, Wellness Raves Arrive
<p >May 26, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> SANCTUM brings wellness raves to NYC with Othership residency, blending HIIT, yoga, and breathwork as Gen Z and millennials seek immersive high-energy wellness experiences On and Erewhon launch multi-year partnership spanning apparel, run clubs, recovery events, and co-branded post-workout juice across Erewhon locations BCG identifies 15M US "Optimizers" spending $3K annually on longevity stacks including injectables, diagnostics, GLP-1s, and supplements with medical professionals as most trusted source <p >More from Fitt:</p> <p >Fitt Insider breaks down the convergence of...
340. Lauren Makler, Co-Founder & CEO of Cofertility
<p >Today, I'm joined by Lauren Makler, co-founder & CEO of Cofertility.</p> <p > </p> <p >Cofertility helps women freeze their eggs for free by donating half of those retrieved, making egg freezing accessible and donations non-transactional.</p> <p > </p> <p >In this episode, we discuss rethinking fertility care through human-centered design.</p> <p > </p> <p >We also cover:</p> Building a two-sided fertility marketplace Scaling in an emotionally complex category Addressing egg freezing's age and cost gaps <p> </p> <p >Subscribe to the podcast → insider.fitt.co/podcast </p> <p >Subscribe to our newsletter → insider.fitt.co/subscribe </p> <p >Follow us...
Oura Files to Go Public, Strava Expands Strength, Fresha Hits $1B
<p >May 22, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> Strava overhauls strength training with workout logging, auto-generated muscle maps, and 14 partner integrations ahead of IPO after surpassing 500M uploads in 2025 Fresha raises $80M at $1B+ valuation processing $15B+ annual transaction volume across 130K businesses in hair, aesthetics, wellness, and fitness Oura confidentially files for IPO at $11B valuation targeting 5M paid members this quarter with $2B annual sales run rate <p >Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and pe...
Nike Hits the Gym, Life Time Adds Nutrition Coaching, Gen Z Wants the Past
<p >May 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> <p >Life Time launches Dynamic Nutrition Coaching across 190+ clubs with 500+ in-house coaches pairing metabolism guidance with training and recovery</p> <p >NBC News poll finds 47% of adults 18-29 would choose to live in past, with 62% believing life will be worse as social media drives anxiety and disconnection</p> <p >Nike names The Yard Gym first global training partner after shutting studios, embedding into existing fitness communities with co-branded workouts and equipment</p> <p >Today's episode is brought to you by AIIR — a...
GymNation Lands $100M, Wellness Real Estate Nears $1T, Club Athletic Expands
<p >May 20, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> Club Athletic (formerly The Athletic Clubs) expands to Chicago opening two locations with fixed 20-person training squads emphasizing community and accountability Global Wellness Institute values wellness real estate at $876B in 2025 projecting $1.8T by 2030, spanning apartments, hotels, and walkable longevity-focused communities GymNation secures $100M investment from BlackRock affiliate HPS to scale from 50 to 100+ gyms across Middle East and Asia serving 200K+ members <p >Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, an...
Nourish Lands $100M, Gyms Go Phone-Free, Mental Health Evolves
<p >May 19, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> Fitness First partners with kip for NFC-powered tags blocking notifications and locking users into focus modes while allowing music and fitness apps Meru Health builds diagnostics-driven psychiatry combining metabolic testing, wearables, nutrition, and therapy as antidepressants remain ineffective for 30-50% of patients Nourish raises $100M bringing total funding to $215M, scaling to 10K+ dietitians and 200M covered lives with AI-native metabolic care platform <p >Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fi...
339. Dr. Ramses Alcaide, Co-Founder & CEO of Neurable
<p >Today, I'm joined by Dr. Ramses Alcaide, co-founder & CEO of Neurable.</p> <p> </p> <p >An AI-powered brain-computer interface company, Neurable's EEG-based wearables turn neural activity into actionable health insights. </p> <p> </p> <p >In this episode, we discuss making brain health visible and actionable at scale.</p> <p> </p> <p >We also cover:</p> Headphones as a form factor The consumerization of neurotech Tracking brain age and neurodegenerative decline <p >Subscribe to the podcast → insider.fitt.co/podcast </p> <p >Subscribe to our newsletter → insider.fitt.co/subscribe </p> <p >Follow us on LinkedIn → linkedin.com/company/fittinsider </p> <p> </p> <...
Longevity Becomes Healthcare, Youth Sports Face Regulation, Wellness AI Scales
<p >May 15, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> InsideTracker launches Terra, AI platform for wellness brands delivering personalized health guidance using 10B+ health data points and 7,000+ clinical studies "Let Kids Play Act" federal proposal would force private equity to divest youth sports businesses targeting mandatory fees as club participation averages $5K+ annually Global longevity economy projected to surpass $740B in 2026 as AI, genomics, and regenerative medicine expand from wellness trend to healthcare infrastructure <p >More from Fitt:</p> <p >Fitt Insider breaks down the convergence of fitness, wellness, and...
AG1 Enters Ulta, ASICS Targets Beauty, Clinical AI Surges
<p >May 14, 2026: Your daily rundown of health and wellness news, in under 5 minutes.</p> <p >Today's top stories:</p> ASICS launches "Get the Glow" campaign positioning movement as original skincare routine as global skincare spending reaches $162B and glow searches climb 43% AMA reports 81% of US physicians now use AI up from 38% in 2023, averaging 2.3 AI workflows weekly as OpenAI and OpenEvidence compete for clinical adoption AG1 launches in 1,500+ Ulta Beauty stores marking first beauty retail partnership as consumers connect nutrition, recovery, and appearance in "inside-out" health <p >More from Fitt:</p> <p >Fitt Insider breaks down the convergence of fitness, wellness...
