
The authority on creating wealth and income through self storage. Find our video podcast on YouTube: https://www.youtube.com/playlist?list=PLoaCszL7eN9T7EixaJgL49WTLsT-CWLD1
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<p>Your self storage business isn’t struggling because your vacancy rate has slowly crept up or because your rents are too high.</p> <p>What’s actually going on? It’s simple: you have a self storage demand problem.</p> <p>Everyone thinks demand is outside of their control—that it’s completely dependent on the market, competition, and rates. But it’s not.</p> <p>The truth is, you have far more control over demand for your self storage units than you probably think. Not convinced? In this episode, we provide real case studies of developments, fill-up facilities, and stabiliz...
<p>Want to increase not just your self storage revenue, but also your facility’s value? It has very little to do with luck, timing, or even the deal itself. It’s all about the levers you pull after closing.</p> <p>With rental properties, stocks, and other investments, you have almost no control over what the market does. But with self storage investing? You’re in the driver’s seat. You have the ability to influence both how much your facility makes and what it’s ultimately worth.</p> <p>How, exactly?</p> <p>Conner and George break down the most i...
<p>Before you buy your first self storage investment, you’ll need to figure out where to buy. But in a country with over 10,000 different cities, just picking wherever you find a deal won’t cut it.</p> <p> </p> <p>Today, we’re showing you exactly how to find the best self storage market for you—and it may be closer than you think. This is the checklist we use when analyzing any area for self storage investing, along with the metrics that matter most when deciding whether or not to buy there. </p> <p> </p> <p>How much does popula...
<p>There are three crucial things every self storage investor must pay attention to when building their portfolio. These are the things that helped me scale a $300M+ self storage business and grow through the Great Recession, the pandemic lockdowns, and every downturn and upturn in between. </p> <p> </p> <p>If you get these three things right, you will be successful in self storage. Even better news? There's a huge buying opportunity right now (with more on the way). </p> <p> </p> <p>I’ll outline everything from your self storage market, to the operations and tech you should use, t...
<p>The biggest threat to your self storage revenue isn’t your market, customers, or the asset itself.</p> <p>It’s you.</p> <p>In the wake of the 2008 Great Financial Crisis, I developed a simple yet powerful framework for mastering operations, unlocking hidden revenue, and increasing valuation. And in today’s market cycle, it’s just as relevant as it was back then.</p> <p>At its core, it all comes down to how you view your self storage facility. Too many operators view their facilities as real estate “assets,” where they rent out “units” to “tenants.”</p> <p>But that mindset i...
<p>The mistake you’re about to make could sink your self storage deal.</p> <p>We’ve been there many times before. We’ve been too aggressive with our numbers, cut corners on due diligence, and lost money. Thankfully, you don’t have to make these same mistakes.</p> <p>Conner and George are shining a light on the biggest red flags and pitfalls that catch self storage investors by surprise and, in some cases, leave them with a problematic asset that bleeds money. From environmental complications to “phantom” occupancy, we address the warning signs that should tell you to walk away...
<p>This is how to start investing in self storage, right now. </p> <p>In under 25 minutes, I’m going to walk you through exactly how to go from no self storage investments to your first one. Everything from building your “buy box” to finding the deals with upside potential, financing, due diligence, increasing revenue, and repeating it to build an entire portfolio. </p> <p>None of the steps I’m sharing are difficult and a beginner can follow each of them, step by step, to get their first self storage facility this year. But you’ll need to be consistent...
<p>Ever wonder how self storage investors get their hands on enough capital to purchase not just one, or two, but several self storage facilities? The truth is that many of them bring very little of their own cash to the table.</p> <p>Why? Because self storage isn’t just another high-risk investment or business venture. It’s an opportunity. An opportunity to make steady (and passive) returns, allocate more capital to hard assets, and take advantage of massive tax benefits.</p> <p>After making this crucial mindset shift, you’ll find that there’s always more than enough money ou...
<p>This is how to run a storage business successfully if you’re starting from scratch. </p> <p>Closing on your first self storage investment is a big deal—but it comes with a lot of questions: What management software should I use? What types of locks are best? How do I track competitor prices? How do I handle the auction and lien process if someone doesn’t pay? </p> <p>It’s easy to get overwhelmed and resort to handling everything yourself, which often leads not only to a bad storage business but also to severe burnout. It doesn’t have to be...
<p>The self storage industry is often described as one of the safest asset classes in commercial real estate. Low default rates. Recession-proof demand. An industry that rarely goes out of business. Only a fraction of a percentage of owners ever get foreclosed on.</p> <p> </p> <p>That story is a lie.</p> <p> </p> <p>You’ve heard it before. You’ve probably said it to other investors, your friends, and family when they ask you why you own a self storage facility or why you want to own one. </p> <p> </p> <p>This is not reality—and today...