Expert Edge Podcast
The Experts Edge Podcast is where experts come to command the stage, position themselves as authorities, and scale their business up. Join host Colin Boyd, as he discusses influence, persuasion, and communication with the industry's leading experts. Are you ready to increase your influence and leverage your passion into a successful business? You're in the right place.
10
3 Launch Strategies I Use To Grow My Million Dollar Coaching Business
<p >You know how everyone talks about launching being a one-time thing? Yeah, that's why they're stuck.</p> <p >The truth is there are three different types of launches working together that create real momentum. One puts you on the map. One pays the bills consistently. And one? That's the secret money maker nobody talks about.</p> <p >Colin's been running his coaching business for almost 18 years, and he's tested these strategies at every level-from side hustle to multi-million dollar operation. In this episode, he breaks down exactly how to layer all three together so you're not just making money...
Conversion Events - How to Increase Your Revenue Without Spending Anything on Ads
<p >You've got hundreds. Maybe thousands of people on your email list.</p> <p >They opted into your lead magnet. They bought your $47 course. They got great results. Then... nothing. They just sit there.</p> <p >I call it a clogged pipe.</p> <p >In this episode of The Expert Edge, I break down one of the most profitable strategies you can implement in your business: conversion events. This one idea has made me over a million dollars, and it requires zero ad spend.</p> <p >Here's the problem: your sales process is like an actual pipe. It gets really...
Why I Don't Want a $20 Million Business
<p >I watched a guy recently running a $20 million coaching business.</p> <p >He had a hundred employees. Legal issues popped up. Customer problems. Compliance headaches. And just like that, the business went from $20 million down to $2 million. He had to lay off 95 people in a few week.</p> <p >I watched that story unfold and thought, "Yeah, no thank you."</p> <p >In this episode of The Expert Edge, I'm breaking down something nobody talks about in the coaching industry: why bigger isn't always better, and why I've chosen to build a $2-3 million business instead of chasing $20 million...
Transformational Coaching Strategies for High Ticket Clients
<p >My first coaching session almost made me quit.</p> <p >I was sitting in my laundry room on a landline doing a practice session as part of my coaching certification. Forty-five minutes in, the woman just goes off on me. "Colin, you are pissing me off." I walked out and told my wife, "I don't know if this is for me."</p> <p >Now, over 17 years later, I've done over 4,500 hours of paid coaching at $3,800/hour. I keynoted at the American Institute of Hypnotherapy and Neurolinguistic Programming. And this week, I've got 55+ people flying in from around the world...
Adding Premium Private Clients to Your Coaching Business
<p >I just coached someone to $3.2 million in a launch.</p> <p >Now, I've never personally made $3.2 million in a single launch myself. But here's what changed everything for me: I don't have to have done what they're doing. I just have to know how to solve the problems they face.</p> <p >In this episode of The Expert Edge, I break down the premium private client model-a revenue stream that's sitting in plain sight that most coaches miss because they haven't repositioned how they think about pricing.</p> <p >Over 17 years, I've built multiple revenue streams: courses (14,000 people through...
How To Get The Human Advantage In An AI World
<p >Right now, there is somewhat of an existential crisis going on. People are questioning: What value do I bring to the world? How can I, if I'm not smarter than AI, really add value? Where is my business and career direction going? I also think there is a strong movement towards people wanting authentic connection and an incredible opportunity right now for you to stand out in the marketplace as you.</p> <p >In this podcast, we unpack how to capitalize on the human advantage that is right now. With three big ideas, we explore:</p> The use of...
How Going More 'Niche' Led To Millions w/ Laura Higgins
<p >You're booked solid. All the creative projects you wanted. All the clients saying yes. Your portfolio is overflowing.</p> <p >But you're exhausted. Overworked. The money isn't matching the hustle. And you're wondering if building a bigger creative business means becoming a manager of people you don't want to manage.</p> <p >In this episode of The Expert Edge, I sit down with Laura Higgins, who went from struggling with pricing and positioning to building a multi-seven-figure creative business. More importantly, she did it without losing the freedom, fun, or creativity that makes the work worth doing.</p> <p >...
The In-Person Workshop Formula™ Part 2
<p >I've run close to a thousand workshop days over 17 years.</p> <p >And if there's one thing I know: it doesn't take thousands of people to change your business. Ten people in a room? Game changing.</p> <p >In this episode of The Expert Edge, I break down the five execution ideas that separate successful in-person workshops from expensive flops. This is Part 2 of the in-person workshop formula—the strategy was Part 1, this is how to actually run them.</p> <p >Get these five ideas right and people walk out with finished products, deeper connections, and they'll be begging to...
The In-Person Workshop Formula™ Part 1
<p >Online events tend to convert weak. Connection feels distant. People disappear after the training.</p> <p >Then you run an in-person workshop. Same content. Same you. And something magic happens.</p> <p >In this episode of The Expert Edge, I break down the in-person workshop formula that separates six-figure coaches from seven-figure coaches. This is Part 1 of a deep dive into the most powerful tool for scaling your business in 2026.</p> <p >One of my Elite clients went from $15K-$20K a month to $90K a month. After Sell from Stage Live, she told me "I never would have...
How to Be Confident When Having a Conversation with a Stranger – Part 2
<p >In Part 2 of our conversation series, we dive even deeper into the art of connecting with others and turning casual conversations into meaningful, lasting relationships. If you've ever felt like you're stuck in "small talk" and can't quite break through to real connections, you're not alone. But the good news is-there's a simple shift you can make that will change everything.</p> <p >In this episode, I walk you through the next level of conversation mastery:</p> <p >How to instantly read the room and adjust your approach to create rapport quickly.</p> <p >The power of asking the...
