Online Marketing Podcast
Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers. You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world! Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as well!) Brought to you by Paul & Melissa Pruitt, husband & wife and business partners who...
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Mastermind Series: How To Adapt Your Messaging To Multiple Audiences
<p>Sometimes, when we try too hard to narrow down our niche, we forget that we actually can target multiple audiences at once with just one single membership.</p><p>In this episode of our Mastermind Series, we are discussing how you can frame the transformation you offer and create the right messaging that will resonate with multiple different audiences.</p><p>Resources:</p><p><br></p>Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their...
Nugget: How Much Audience You Actually Need to Grow
<p>How big does your audience need to be for you to feel successful and fulfilled? Seriously, what is enough? How much is enough?</p><p>When you achieve that first goal, you suddenly have a new goal, and that cycle keeps repeating. We get entrapped in this thought pattern and think that fulfillment must be at the next level. Therefore, success keeps getting moved forward to the next thing. So, no matter where you are, it’s like “What’s the next thing?”</p><p>I challenge you when it comes to your audience, look at why you are really b...
Nugget: Making Your Ad Spend Pay for Itself
<p>With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost. </p><p>When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they have. What is one small thing that you can solve for them with an offer?</p><p>- Maybe it's an e-book...
Nugget: What Your Audience Truly Wants From You
<p>What do you dream about? </p><p>As entrepreneurs, we’re focused on strategies, tips, tools and things that are going to help people succeed and that is fantastic. We want to see our people do well! We want to see them make progress! But a lot of times, we forget to ask people what they dream about.</p><p>What are those dreams that they’ve had? Let’s go beyond the surface level. What does that look like, what does that feel like for them? Do they dream about finally taking that vacation with their family that they’v...
How to Build a Launch Process You Can Trust Every Time
<p>In this episode, we are sharing what has really allowed us the success in our business and that will help you to have more predictable and scalable results with your launches.</p><p>Are you ready to align your social media to your list, to your launch, and bring the right people for your offer into your world? Then check out our Influenced Course: http://influencedcourse.com</p><p>Find the full show notes here: https://onlinemarketingpodcast.com/how-to-build-a-launch-process-you-can-trust-every-time/</p><p>Resources: </p>Influenced Course - Positively influence your audience and guide them into a buying decision with less e...
Nugget: Why Less Complex Launches Perform Better
<p>A lot of people get freaked out with all the moving parts to a launch.</p><p>But don't feel like you have to do all the things that others are doing for your launch right out of the gate.</p><p>Know that each launch that you do is going to get better and better. </p><p><br></p><p>Keep in mind what your bandwidth is for each launch and focus on what you are doing best and what resonates with your audience.</p><p><br></p><p>And for every new launch, you can add a...
How to Spot (and Use) the Chances You're Missing
<p>We're creatures of habit. We'd like to do things a certain way.</p><p>Anytime there are any new changes in marketing that happen for us entrepreneurs, we tend to freak out a little bit because it's something that we're not used to.</p><p>But let’s face it: one thing is consistent.. and that is CHANGE! </p><p>There are those who are paralyzed by change and those that lean into it and take advantage of the new opportunities that we’ve been presented with.</p><p>In this episode, we are discussing the adaptive mindset you need...
Mastermind Series: How To Build Your Membership Through Referrals
<p>Organic growth of a membership course through referrals is one of the most powerful tools at your disposal.</p><p>In this episode of our Mastermind Series, we are discussing what incentives you can offer your members for referrals and when to make that offer to avoid missing out on individual buyers and potential income.</p><p>Resources:</p>Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!<br/><p><...
Nugget: Measure What Matters
<p>As entrepreneurs, we have to get comfortable looking at the data and metrics in our business. </p><p>I know for some it's not your favorite thing, but it's critical to understand what's working and not working. </p><p>Start with evaluating just one part of your launch. </p><p>Look at how many emails you sent, how many times you went live, how many people joined your webinar. See what worked and what didn't. </p><p><br></p><p>Then look at how you felt during the whole launch process. Note what felt good and what didn't. </p><...
Nugget: Teach Less & Guide More
<p>We often make the mistake of over-teaching during our launches. </p><p>While giving value is important, too much teaching can overwhelm your audience, satisfy them prematurely and make them less receptive to your offers. </p><p>Instead, inspire your audience by helping them adopt more empowering beliefs about what they can achieve. </p><p><br></p><p>When they see new possibilities for themselves and experience some quick wins, they'll be more open-minded and excited about what you have to share.</p><p><br></p><p>So don’t forget to teach less and inspire more during your launc...
