Online Marketing Podcast
Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers. You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world! Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as well!) Brought to you by Paul & Melissa Pruitt, husband & wife and business partners who...
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Turning Your Offer Into a Scalable Membership Model
<p>“Can I actually make this into a membership?” This is a question we've been hearing a lot lately.</p><p></p><p>That's a limiting belief because technically what we've learned through the years, anything and everything can actually become a membership.</p><p></p><p>In this episode, we are discussing what you need to do to make your idea or your existing offer into a membership.</p><p></p><p>Find the full show notes here: https://onlinemarketingpodcast.com/turning-your-offer-into-a-scalable-membership-model/</p><p></p><p>Resources:</p><p></p>Make It a Membership- a program showing you exactly what...
Mastermind Series: How to Write Sales Pages for Engaged Audiences
<p>In this episode of our Mastermind Series, we are discussing why having a short sales page for your warm audience can give your clients more clarity on what they will receive and set the framework for your course.</p><p>Resources:</p>Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!<br/><p></p><p>For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/</p><p></p><...
Nugget: How to Naturally Lead Into Your Offer
<p>Your launch content is the bridge between whatever you've done to bring the people into your launch, from lead magnets to your social media, and your offer.</p><p>Guide our people from why they are actually showing up for the launch to the transformation that you are promising in your offer.</p><p>It’s about creating the opportunity of seeing what is possible, that they can themselves do this.</p><p>It's dealing with limiting beliefs and handling objections.</p><p></p><p>Hitting different mental triggers along the way to get your audience excited, anticipating, and de...
Nugget: Make Your Offers Easy to Find
<p>Stop hiding your offers!</p><p>Selling isn't "dirty" or selfish. Selling is serving.</p><p>You're guiding people toward the solution they need.</p><p></p><p>So instead of surprising people with your offer at the last second, be transparent from the beginning.</p><p>And seed your offer throughout your launch.</p><p></p><p>Let people know you have an amazing offer coming so they can get excited about the possibilities.</p><p></p><p>This helps them make an informed buying decision and feel good about saying YES when the offer is finally revealed.<...
Nugget: Finding the Right Price for Your Offer
<p>How should you price your membership? What type of content and deliverables should you create?</p><p>When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership?</p><p>On top of that, consider the perceived value of your offers.</p><p>An email vs a PDF vs a Facebook live vs 1 on 1 training.</p><p>Sometimes it's...
Facebook Ads That Actually Deliver Results
<p>A lot of marketers get frustrated with their Facebook Ads when they don’t lead to the desired results.</p><p></p><p>In this episode, we are discussing what you need to fix before running another Facebook Ad in order to get predictable and duplicable results.</p><p></p><p>Find the full show notes here: https://onlinemarketingpodcast.com/facebook-ads-that-actually-deliver-results/</p><p></p><p>Resources:</p><p></p>Ads Challenge - Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients!<br/><p></p>Adaptive Marketing Program - Th...
Nugget: Nurture the People Who Didn’t Buy (Yet)
<p>Sometimes you attract people who are just not ready, willing, and able to buy your offer at this very moment.</p><p>But don't discount those “non-buyers”.</p><p>You already influenced those individuals, you gave value to them and they are at the peak emotional state with you.</p><p>It just wasn't the right time or the right financial situation.</p><p></p><p>Keep on nurturing those relationships after your launch.</p><p></p><p>Because those people will be out in the world singing your praises and might even become future buyers.</p><p></p><p>Re...
Mastermind Series: What to Focus on Right Before You Launch
<p>How do you maximize the final days before your launch and convince people to sign up for your offer?</p><p>In this episode of our Mastermind Series, we are discussing how to maximize the time right before your launch.</p><p>From engaging with your audience via email and social media, adding last-minute incentives, to handling their objections - there are many things you can do to “bring them over the line”.</p><p></p><p>Resources:</p><p></p>Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and...
How to Attract the Right People Into Your Challenge Launch
<p>As online marketers, we spend so much time planning and building our challenge launches but often overlook actually filling them with engaged participants.</p><p>This is a crucial mistake, as the number of people who join your challenge launch will directly impact your results and success.</p><p>In this episode, we are discussing why you have to put the pedal to the metal and focus on promotion during this phase.</p><p>Don't worry about "bugging" your audience with reminders - people want and need to hear from you, and different people will see your messages at...
Nugget: Ethical Sales Create Long-Term Success
<p>Let's change our perspective about selling because when we put our offer out into the marketplace, we have an incredible opportunity to help others with the transformation that they're seeking.</p><p></p><p>If fact, when we hold back and we don't put our product, service, solution, out into the market, in a way it’s kind of greedy because you're not sharing your goodness with the world.</p><p></p><p>We need to reprogram our thoughts around the concept of selling because it's not a negative thing. Selling is serving. Selling is sharing. You can sell et...
