Online Marketing Podcast
Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers. You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world! Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as well!) Brought to you by Paul & Melissa Pruitt, husband & wife and business partners who...
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Mastermind Series: Promoting Your First Launch Without Social Proof
<p>Not having any testimonials for social proof, can stop many marketers from launching their membership.</p><p>In this episode of our Summer Remix Series, we are discussing why that should not hold you back and how you can create desire for your membership by speaking to your audience’s pain points and the solution that you are offering in a way that truly resonates with your future customers.</p><p>Resources</p><p><br></p>Adaptive Marketing Program - Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to pl...
Nugget: Don't Stop Attracting New Clients
<p>I’ve seen this happen a lot throughout my years in business.</p><p>People do something proactive; they pull in a lot of interest to their offer, they'll end up landing a bunch of clients and at that point, they get really busy and very productive, they have a lot of sales and income come in.</p><p>But while they're focused on those current customers and serving people, they stop doing what they did to attract those people. Then what happens is they serve, and they close out, they finish those transactions and there’s no one left...
Nugget: Build a Membership That Fits Your Life
<p>One of the coolest things about having a membership is that you get to design it how you want!</p><p>A lot of times when people think of memberships, they automatically think there has to be community, you have to have this many resources dropped each month, you have to have a certain content rhythm and that's just not the case for all memberships.</p><p>Forget about those expectations.</p><p>Memberships come in all different shapes and sizes and as the awesome entrepreneur business owner that you are, you get to design it how it makes...
Nugget: Growth Requires Patience With Yourself
<p>Launches can be overwhelming with so many moving parts going on at the same time.</p><p>You've worked really hard, you put a lot of time and energy into it. </p><p><br></p><p>You really want it to do well, and it can get very emotional at times. </p><p><br></p><p>But the important thing is that you’re putting yourself out there, which is what most people do not do. </p><p><br></p><p>That is a big accomplishment, congratulations!</p><p><br></p><p>So don’t forget to give yourself some...
The Biggest Mistake People Make When Building an Email List
<p>The number one mistake when it comes to email lists for marketers is having one giant list for everyone.</p><p>This way, you will end up treating all of the leads that you have like the exact same person with the exact same experience.</p><p>But they're all individual people with specific individual needs and wants.</p><p><br></p><p>So instead, you want to have different types of lists, you want to segment them out so that you can speak to your audience differently depending on what they're interested in.</p><p><br></p><p>...
Nugget: Create Content That Supports Your Goals
<p>I want you to take a moment,stop what you're doing and really start to think about where you're leading your audience.</p><p>Oftentimes as entrepreneurs we get really excited,we love what we're doing and we put things out there in the world that we want our audience to dive into,and sometimes that content is great and sometimes that content might lead our audience on a crazy path with no clear direction!</p><p>This is why it’s so important to start and begin with the end in mind.</p><p>It’s up to us t...
Turning an Existing Offer Into a Sustainable Membership
<p>“Can I actually make this into a membership?” This is a question we've been hearing a lot lately.</p><p>That's a limiting belief because technically what we've learned through the years, anything and everything can actually become a membership.</p><p><br></p><p>In this episode, we are discussing what you need to do to make your idea or your existing offer into a membership.</p><p>Find the full show notes here: https://onlinemarketingpodcast.com/turning-an-existing-offer-into-a-sustainable-membership/</p><p><br></p><p>Resources:</p><p><br></p>Make It a Membership- a program showing you exactly what you...
Mastermind Series: How To Start Your Membership & Avoid Overwhelm
<p>In this episode of our Mastermind Series, we are discussing what you should be looking out for when starting your membership:</p>What deliverables to includeHow to avoid overwhelmHow to make exclusive membership content available to the general public without devaluating your programHow to avoid grooming freebie seekers instead of paying membersHow to convert one-off clients into monthly paying members.<br/><p>Resources:</p><p><br></p>Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode...
Nugget: Attract Buyers Who Are Already Aligned
<p>Here’s something I want you to remember...</p><p>Not all leads are created equal. Not all leads are hot prospects!</p><p>Depending on what you put out into the world, that will determine who you're attracting in. Not everybody that you attract in is a ready, willing and able buyer. We need to be careful of this when we are creating our lists.</p><p>What you want to do is actually be very selective. It’s better to have a smaller list than a huge list that has a whole bunch of junk in it.</p><p...
Nugget: Growth Comes From Saying Yes
<p>It’s time to raise your standards.</p><p>Don't stay in a restrictive shell. Say yes to new opportunities and experiences that push you outside your comfort zone.</p><p>Everything you've done so far has gotten you here - what's next to level up?</p><p>Join a membership group, take a course, find a mentor, or surround yourself with people playing at a higher level to challenge you to grow!</p><p><br></p><p>This will expose you to new possibilities you can't even envision right now.</p><p><br></p><p>What new circle of...
