Online Marketing Podcast
Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers. You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world! Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as well!) Brought to you by Paul & Melissa Pruitt, husband & wife and business partners who...
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How to Increase Sales by Reducing Friction
<p>What is the difference between successful marketers in your niche and the ones that struggle to get sales?</p><p>It all boils down to the 3 key pillars that lead to more conversions and successful sales.</p><p>And when you have all three aligned, that’s when you get the sales and that’s when the magic happens.</p><p>In this episode, we are discussing what these pillars are and how you can use them to increase your conversions and sales.</p><p>Find the full show notes here: https://onlinemarketingpodcast.com/how-to-increase-sales-by-reducing-friction/</p><p>Resources:</p><p><b...
Nugget: Stop Overposting and Start Converting
<p>What’s the most common mistake that people make during a launch?</p><p>They over-teach and over-deliver content.</p><p>They are thinking: “I need to deliver. I need to show up with my best stuff.”</p><p><br></p><p>Yes, you should definitely do that.</p><p><br></p><p>But if you overwhelm people and make them feel that your launch content is everything that they actually need to have the transformation that you're promising, they will not desire to come into your offer.</p><p><br></p><p>So find the right balance between giving...
How to Write Headlines That Spark Curiosity
<p>In this episode, we are discussing how to grab and keep your audience’s attention with your headlines and get them excited about your offers.</p><p>Find the full show notes here: https://onlinemarketingpodcast.com/how-to-write-headlines-that-spark-curiosity/</p><p>Resources:</p>50 High Converting Headlines Templates - Grab your 50 High Converting Headlines Templates to customize and use on your own marketing campaigns<br/>Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with mo...
Mastermind Series: Simplifying Your Message to Attract the Right People
<p>Many marketers cast a huge wide net and try to appeal to everybody.</p><p> </p><p>But most of the time, this unclear messaging ends up missing the specific pain points of your target audience.</p><p> </p><p>In this episode of our Mastermind Series, we are discussing the importance of narrowing down your niche and creating clear messaging that will truly resonate with your future clients.</p><p>Resources:</p><p><br></p>Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to...
Nugget: How to Make Ads Pay for Themselves
<p>With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost.</p><p>When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they have. What is one small thing that you can solve for them with an offer?</p><p>- Maybe it's an e-book...
Nugget: Small Funnel Tweaks That Create Big Results
<p>A lot of times when people do marketing and they're testing things out, they change a lot of elements all at one time.</p><p>They might change a photo or a headline or the body copy, whether it's for a paid ad, whether for it's an organic post or a sales page, and then when you get a really great result, which is awesome, you're not exactly sure how you got there.</p><p><br></p><p>That isn’t going to work. You can't replicate it; you can't duplicate it. You can’t use that information moving forw...
Nugget: Designing Offers People Actually Want
<p> How do you price your product or service?</p><p>What price should your product, service, coaching program, membership course be at?</p><p>Now here's the thing, in the open world right now there are people that are hunting for free or low-cost everywhere. They’re searching the Walmarts of the world, the Amazons of the world, they're looking on YouTube, on Google, they're searching and hunting in Facebook groups and on Instagram accounts… they're hunting for free or low cost.</p><p><br></p><p>Yes, there are going to be way more people that want free or l...
How to Use Ads to Recoup Your Marketing Spend
<p>When it comes to running ads, you don't it to feel like a slot machine, where you can’t control if you will win or lose.</p><p>Ads should rather feel like an ATM machine, with a more predictable outcome and return on investment.</p><p>In this episode, we are discussing how to leverage and use your ads, so you can actually get paid as you're acquiring customers.</p><p><br></p><p>Find the full show notes here: https://onlinemarketingpodcast.com/how-to-use-ads-to-recoup-your-marketing-spend/</p><p><br></p><p>Resources</p><p><br></p>Online Marketing Podcast - wh...
Nugget: Your Business Can Create Lasting Change
<p>Don’t let market research scare you off from pursuing your idea for a membership, a course, a program, or an offer.</p><p>Instead, let it get you excited!</p><p><br></p><p>Sure, as you're doing the market research and validating your idea, you’re going to find other people doing similar things. But what you have to offer is unique and it's special because you have your own unique special voice and perspective with it.</p><p><br></p><p>There are plenty of people out there to work. People that are going to come into...
Launch Interview Series: Showing Up as You in Business — with Mariana Henninger
<p>The “Like” factor is something that often gets overlooked by online entrepreneurs.</p><p>While they are focused on delivering value, their audience is left with only tiny bits of their personality that they can piece together to figure out who the person behind the offer really is.</p><p>But ultimately, people hit buy because they like a person.</p><p>In this episode, we are talking with Mariana Henninger, EMMY-winning documentary filmmaker and emotion-driven brand video creator for online business owners, about microdosing your audience with your personality, the benefits of beta launches and the importance of gett...
