Online Marketing Podcast
Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers. You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world! Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as well!) Brought to you by Paul & Melissa Pruitt, husband & wife and business partners who...
10
How to Successfully Deliver Your Challenge Launch
<p>Once you've filled your challenge, the real work begins in delivering it.</p><p>In this episode, we’re sharing some of our top tips to ensure you have a successful launch.</p><p>Keeping your challenge short can be more effective since longer challenges often see higher drop-off rates as people lose interest or get overwhelmed.</p><p>Making the trainings in your launch digestible and giving your audience quick wins will keep your audience engaged and more open to your offers.</p><p></p><p>Lastly, we cover one of the most common mistakes marketers make during th...
Mastermind Series: How to Structure Membership Deliverables and Pricing
<p>In this episode of our Mastermind Series, we are discussing how to find the right deliverables and price point for your membership.</p><p>When it comes to deliverables, a common mistake is the “more is better” mentality.</p><p>We are talking about</p>finding out what your audience is actually looking forhow to create a content library of deliverablesand how to avoid overwhelming your members by overdelivering.<br/><p></p><p>As for the price point of your membership, we are discussing how your packaging and messaging can influence the perceived value of membership and attract the audi...
Nugget: Help Your Audience Move Through the Buyer’s Journey
<p>Sales is a process! It’s taking your audience through the buyer's journey by building like, know and trust with your audience.</p><p>The first thing is to connect with your audience so that they have an opportunity to get to know who you are as individual.</p><p>This is an opportunity for you to share a little bit about yourself, your family, things that you like to do outside of work… things like hobbies or what you like to do to relax. Just give your audience a little bit of insight as to who you are and...
Nugget: Create Lead Magnets With Purpose
<p>Building the right list is key to having a successful launch. This all comes back to being really intentional with what you put out there as a lead magnet to build your list.</p><p>Remember you want that lead magnet to bridge into your offer, so whatever you put out there it's just the first step, it's going to solve one problem for them. Then once you solve that one problem or give your audience a win, it's going to naturally bridge into your offer.</p><p></p><p>You have the power to do this, you have...
Nugget: Create Better Content by Doing Less at Once
<p>If you want to be productive, you need to stop multitasking!</p><p>Did you know that switching tasks and multitasking takes a lot of energy? Each time you switch tasks your brain has to play catch up.</p><p></p><p>Instead of trying to do everything at once or trying to jump from thing to thing, sit down and really designate time to accomplish each thing. Allow yourself to get into a flow state. When you do that, it's going to allow your creativity to shine, it's going to allow you to really impact your audience with...
How to Grow an Email List Full of the Right People
<p>How do we get the right people on our lists? This is one of the most common questions marketers have.</p><p>A lot of us get dumped into an email list and then almost feel beat up sometimes because we end up in a nurturing sequence that is not related to what we opted in for in the first place.</p><p>In this episode, we are talking about how to attract the right audience that is perfectly aligned with your offers.</p><p>Find the full show notes here: https://onlinemarketingpodcast.com/how-to-grow-an-email-list-full-of-the-right-people</p><p>Resources:</p><...
Nugget: Learn to Move With Change
<p>The moment something changes, that just means the rules of the game have shifted a bit. What we have to do is just lean into that and adapt.</p><p>Okay, what are the new rules and what's the game now? What do we need to do? What are we evolving, pivoting, changing so that we can still be on the cutting edge compared to everybody else?</p><p>There are still buyers in the market that want our thing and every time something shifts and change and everyone's like, “oh my goodness the sky is falling” quietly say to y...
What Made Our Highest Converting Challenge Launch Work
<p>In this episode, we pull back the curtain on our highest-converting challenge launch.</p><p>We took a chance and launched our first public challenge with just a week of planning. Despite the short runway, it was a success.</p><p>By learning from our mistakes and feedback, we were able to improve the challenge and generate over six figures just six months later.</p><p>The key is to not strive for perfection, but instead get started and improve over time based on experience and feedback.</p><p>And when you have everything really tuned in, you don't...
Mastermind Series: Turning Milestones Into Momentum
<p>In this episode of our Mastermind Series, we are discussing how to leverage your milestones and use them for social proof, as well as how to save yourself time by batch-creating milestones ahead of time.</p><p>Resources:</p>Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!<br/><p></p>Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to...
Nugget: Build at Your Own Pace
<p>Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here.</p><p>We actually only put one offer at a time in the marketplace. We tweaked it, we tested it, we got it down to the point that allowed us to freedom...
