Keep Optimising
For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = SEO - Ne...
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Want to be a part of Episode 300?
<p>We're getting ready for the release of Episode 300!</p><p>Here's Chloe to let you know how to get involved.</p><p>Submit your top tip for growing an eCommerce store with awesome marketing here: https://keepopt.com/300</p><br /><br />**** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor<br/><br/>Advertising Inquiries: https...
WhatsApp: Why Customer Lifetime Value is the Key Goal of WhatsApp Marketing with Abhishek Chandra, GoKwik
<p>Abhishek Chandra is the Chief Revenue Officer at GoKwik. Founded in 2020 their focus is on helping eCommerce brands unlock their growth by solving crucial challenges across the eCommerce funnel, including enabling success on WhatsApp.</p><p>Drawing on GoKwik’s experience across thousands of brands, Abhishek, who has also been on the eCommerce MasterPlan podcast, breaks down practical WhatsApp strategies that improve retention, reduce support friction, and increase long-term revenue.</p><p>Dive in:</p><p>[03:31] "Transforming eCommerce with WhatsApp"</p><p>[06:33] "WhatsApp Adoption Trends: East vs West"</p><p>[12:58] "Engaging Customers Through Personalization"</p><p>[14:26] "WhatsApp's Marketing Advantage Ov...
WhatsApp: Communities That Drive Real Customer Insight – Alice Brown, Seventh Wave Stories
<p>Alice Brown is the founder and narrative strategist at Seventh Wave Stories, where she helps brands connect to their customers throughout the customer journey.</p><p>In this episode, returning guest Alice shares how she’s using WhatsApp communities to uncover powerful customer insight, build trust, and shape better marketing decisions—without turning WhatsApp into a sales channel.</p><p>Dive in:</p><p>[06:32] "Validating Recovery and Performance Messaging"</p><p>[12:15] Building Engaged Communities on WhatsApp</p><p>[15:42] "Understanding Customers' Deep Motivations"</p><p>[20:52] "Successful WhatsApp Groups Explained"</p><p>[22:14] Founders' Motivation and Team Dynamics</p><p>[27:18] Successful WhatsApp Grou...
WhatsApp: BFCM Case Study That Changed How We Think – with George Kapernaros, Yocto
<p>George Kapernaros is the CEO at YOCTO a world-class CRM agency for DTC brands, including being a Klaviyo Elite Partner. Working to increase profits and sales for brands like Better Me, Healf, and Miracare, and he’s also the host of the CEO After Dark podcast AND one of the 40-strong Klaviyo Partner Advisory Council.</p><p>In his return to the podcast, George breaks down a real WhatsApp marketing case study from Black Friday, sharing the exact strategy, setup, and results. He shares what worked, what surprised him, and what eCommerce brands can learn before testing WhatsApp themselves.</p>...
WhatsApp: 8 Mistakes to Avoid when Marketing with WhatsApp – with Rich Evans, Get Better
<p>Rich Evans is the founder and reluctant managing director at Get Better an agency focused on building personalised email marketing that helps their clients reach their full growth potential. Clients include Absolute Collagen, Myomaster, and Pott Candles.</p><p>Rich is back on the podcast to explore WhatsApp marketing for eCommerce, sharing the biggest mistakes brands must avoid and how to use the channel in a way customers actually welcome.</p><p>Dive in:</p><p>[05:34] "WhatsApp Marketing Mistakes Overview"</p><p>[06:40] "WhatsApp: Broadcast vs. Conversation"</p><p>[12:38] "Address Change via WhatsApp"</p><p>[15:58] Questionable SMS to WhatsApp Strategy<...
WhatsApp: High-Converting Revenue Recovery Channel with Luca Borreani, ZipChat AI
<p>Luca Borreani is the CMO and Co-founder of ZipChat AI, who are helping eCommerce brands embrace Agentic Commerce.</p><p>In this episode, Luca shares how eCommerce brands are using WhatsApp and AI to recover lost revenue, turn abandoned carts into conversations, and scale customer engagement without adding pressure to support teams.</p><p>Dive in:</p><p>[07:07] "Optimizing Abandoned Cart Conversations"</p><p>[08:58] "Conversational Abandoned Cart Strategy"</p><p>[13:39] WhatsApp Newsletter Strategy Insights</p><p>[15:27] Personalized Customer Engagement Strategies</p><p>[19:10] "AI Success Requires Structured Content"</p><p>[21:59] Insider Tips from Luca!</p><p>Treat WhatsApp as a...
Customer Acquisition: 4 Steps to GEO Success and Winning More AI-Driven Traffic with Lisa Wendland, Blue Wheel
<p>Lisa Wendland has spent the last 15 years getting DEEP into what works in digital marketing and operations both in eCommerce and beyond. In 2021 she joined omnichannel agency Blue Wheel to both improve ROI for clients and speed up internal production, managing over $2 billion in client ad spend across Amazon, Walmart, and D2C.</p><p>In this episode, Lisa breaks down the 4 essential steps to GEO success and explains how eCommerce brands can win visibility in an AI-powered search world. If you want ChatGPT, Perplexity, and Google’s AI Overview to recommend your products in 2026, this is the episode yo...
Customer Acquisition: Leveraging Brand + Performance to Drive Long-Term Growth with Jaye Cowle, Launch
<p>Jaye is the CEO and Founder at Launch, a B Corp performance marketing agency powered by happiness. For the last 13 years they’ve been helping brands grow long term, by mixing smart data and creative thinking. Clients include Weird Fish and Iceland Air.</p><p>In this episode, Jaye shares why brand clarity and customer understanding now sit at the heart of effective acquisition. You’ll learn how to break out of channel-focused thinking and start building marketing that creates real demand, loyalty, and long-term growth.</p><p>Dive in:</p><p>[06:11] Brand Strategy & Business Clarity</p><p>[10:05] "Unified Bran...
Customer Acquisition: Meta Ads for 2026 – with Elyse Collat
<p>Elyse Collat is a digital growth leader and eCommerce strategist with 15+ years of experience helping purpose-driven brands scale with impact. Including delivering triple-digital growth for multiple global brands like frank green, Thankyou, and STAAND.</p><p>In this episode, she reveals what’s actually working right now in Meta ads, and how brands can combine smart testing with strategic creative to unlock real, sustainable customer acquisition.</p><p>Dive in:</p><p>[05:41] "Pragmatic Growth Through Testing"</p><p>[07:28] "Effective Targeted Ad Campaigns"</p><p>[11:37] Balancing Creator Freedom and Guidance</p><p>[14:28] Creative Targeting Tips for Ads</p><p>[18:12] Creative Te...
Customer Acquisition: Turn Instagram Comments into Customers—Using DM Automation for eCommerce Growth with Mel Eilers, Socially Sound
<p>Mel Eilers has been deep in driving sales from social media for nearly 10 years. Via her agency Socially Sound, Mel now specialises in helping clients get more from their Instagram content by embracing conversational marketing. – Yeah, we’re talking Insta DMs! </p><p>In this episode, Mel shares how eCommerce brands can turn organic engagement into real sales using Instagram DM automation. From boosting conversions to building stronger customer relationships, she reveals the simple steps to make your social content work harder. </p><p>💡 Update from Mel: </p><p>Since recording this episode, ManyChat has now launched its TikTok integration...
