Marketing School - Digital Marketing and Online Marketing Tips
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
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Why Intelligence Pales In Comparison To This
<p>Neil and Eric break down why high agency is becoming more valuable than raw intelligence in the age of AI. They discuss Andre Karpathy’s views, Klarna’s AI experiment, why speed and execution now beat perfection, and how build versus buy decisions are changing. The conversation covers AI-driven productivity, the future of agencies, founder-led growth, and why adapting early is critical for entrepreneurs, marketers, and operators heading into 2026 and beyond.</p> <p><br></p> <p>Key Takeaways:</p> <p>High agency beats intelligence in an AI-driven world</p> <p>Speed and execution matter more than perfection</p> <p>AI i...
How you should price yourself as an operator-creator
<p>In this episode, hosts Neil and Eric break down how operator creators should price influencer deals, why most founders undercharge, and when sponsorships hurt long term business growth. They share real pricing frameworks, opportunity cost thinking, and why chasing views, creators, or bad sponsors can distract from building durable companies. The conversation also covers creator trust, AI fluency, data literacy, and why focusing on surface level metrics leads businesses in the wrong direction.</p> <p><br></p> <p>Key Takeaways</p> <p>• Operator creators should price per post, not per view</p> <p>• Sponsorships can destroy focus and audience trus...
CEO Says Running Company Is a Sh*t Sandwich Everyday
<p>In this episode, Neil and Eric break down why running a company feels like a sandwich every day, from CEO pressure and people problems to impostor syndrome and nonstop decision making. They compare founder life versus operator life, explain why investing in yourself and your team beats risky financial plays, and discuss why talent hubs like California still matter. The conversation wraps with citizen journalism, newsjacking, and how one viral story proves attention can be earned without massive budgets.</p> <p><br></p> <p>Key Takeaways</p> <p><br></p> <p>• Running a company means absorbing pressure daily</p> <p>...
Companies Are Not Hiring In 2026
<p>Why are big companies not hiring in 2026? In this episode, hosts Neil and Eric break down hiring freezes at major companies, rising caution among CEOs, and why AI efficiency is replacing headcount. They discuss data from large employers, economic uncertainty, interest rates, and how leaders are planning for 2026 hiring. The conversation also covers management styles, leadership, and why people remain the best long-term investment despite automation. A must-listen for founders, executives, and anyone watching the job market in 2026.</p> <p><br></p> <p>Key Takeaways</p> <p>• Why big companies are freezing hiring in 2026</p> <p>• How AI is repl...
Why X Crushes Meta's Threads
<p>Neil and Eric break down the Threads vs X mindset gap, why “victim mentality” kills progress, and how focusing on one craft can beat trying to be well-rounded. They debate early specialization vs variety using a peak-performance study, then shift into recruiting: retention conversations, paid working-case assignments, reference checks, and why talent drives marketing results. They also touch on holiday expectations in sales roles and discuss how Diddy built a massive brand reach and why power demands responsibility. </p> <p><br></p> <p>Key takeaways:</p> <p>-Stop blaming, start building.</p> <p>-Master one craft, then compound.</p> <p>-H...
How Nano Banana Saved Google
<p>Google Gemini’s breakout in 2025 gets pinned on “Nano Banana,” Google’s fast image generation and editing push that coincided with Gemini MAUs jumping from 350M to 650M by October, plus momentum from NotebookLM upgrades and aggressive social distribution. Neil and Eric debate why free, bundled AI (Search AI Overviews, Chromebooks, Android) can outscale paid ChatGPT for students and everyday users, then zoom out into AI’s new marketing playbook for demand gen, ABM, and always-on agents, plus a reality check on VC data and “SEO is dead” takes. </p> <p><br></p> <p>Key takeaways:</p> <p>-Nano Banana made Ge...
The 7 Powers Of Business
<p>Neil and Eric break down Hamilton Helmer’s 7 Powers framework for building a durable competitive business: branding, process power, switching costs, scale economies, cornered resources, network economies, and counter positioning. They apply these strategy concepts to agencies, then shift to AI moats and vertical integration, noting why Google stands out across the AI stack (apps, models, cloud, and chips like TPUs). The conversation closes with practical leadership lessons on AI fluency programs, hackathons, KPI-driven adoption, and avoiding “AI theater” so automation actually drives revenue and profit.</p> <p><br></p> <p>Key takeaways:</p> <p>-7 Powers = clearer moat strate...
How Marketing Will Completely Change in 2026
<p>Neil and Eric break down their biggest marketing predictions for 2026, covering SEO’s rebound, AEO reality checks, AI workflow automation, community building, in-person events, and why switching costs now matter more than product market fit. Recorded on Christmas Eve, this episode dives into how agencies, SaaS companies, and enterprise brands should adapt as AI accelerates feature parity and channels evolve. From go-to-market engineers to owned communities, this conversation is a practical roadmap for marketers planning the year ahead.</p> <p><br></p> <p>Key takeaways:</p> <p>• SEO and AEO will coexist, not replace each other</p> <p>• In-person events...
Is Storytelling the New Marketing?
<p>Neil and Eric break down why “storyteller” is suddenly the hottest corporate job title, from a Wall Street Journal trend to LinkedIn listings doubling in a year and Vanta paying up to $274,000 for a Head of Storytelling. They unpack why storytelling matters more in an AI-heavy marketing world, how to create tension using “but” beats, and why MrBeast-style narrative hooks keep viewers glued. Then they shift to YouTube strategy data: ideal video length by niche, tighter titles, and what thumbnails really do. singlegrain.com</p> <p><br></p> <p>Key takeaways:</p> <p>-Storytelling is the AI-era differentiator.</p> <p>-Tensi...
What We Would Gamble On
<p>Neil and Eric break down smart bets from a work and investment perspective, why crypto still has upside potential, and why hiring great people only works at the right stage of business. They share real numbers behind outbound email, gift card incentives, and ROI, then unpack the biggest marketing wins and losses of 2025. The episode wraps with how podcasts actually make millions through ads, brand trust, and backend conversions, plus lessons from growing agencies, software, and global marketing strategies.</p> <p><br></p> <p>Key Takeaways</p> <p>• Crypto and self-investment beat most external bets</p> <p>• Lead quality matt...
