Marketing School - Digital Marketing and Online Marketing Tips
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154...
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Neil Patel and Eric Siu's Biggest Business Wins and Mistakes of 2026
<p>It's Q4, so Eric and Neil run through their business and marketing highlights and lowlights for the year. Eric's win was hiring AI-native people after learning he couldn't train everyone, and Neil's was the lowest churn in a long time. Neil explains bankruptcy clawbacks, where the lawyers always win, with FTX legal fees near $700M, and how tariffs and war cut client budgets. Eric's team now makes and manages bots, including one that shortlists recruits every day. On marketing, YouTube is bringing enterprise leads, Neil found out he did 12.7M views in 30 days, and Gavin Baker reports 80% of token...
How We're Growing Our YouTube, the Wine and Dining Game and ChatGPT Plugins Create $500K ARR (Full Episode)
<p>Growth Newsletter: https://levelingup.beehiiv.com/subscribe</p> <p>Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/<br>Want to recruit great marketers? Find them here: https://marketingschool.io/hire</p> <p>Eric's AI skills for thumbnails, editing and posting took his long-form views from about 500 to 15,000 to 25,000, and the people who wouldn't use them had to go. Neil says AI optimizes for average, and they cover hiring and why AI rewards whoever raises billions. Then the wine and dining game: Formula One boxes, Bank of America and Wells Fargo tickets, and a financial advisor's...
SEO Strategy: Why 'Versus' Pages Are Your Secret Weapon
<p>Why versus pages are your secret SEO weapon. Noah Kagan shipped 19 SEO pages from a $20 Mac app and got six sales in three days, and Eric breaks down the two page types every product needs: versus pages and best-for guides. Neil adds two fixes, getting other sites to publish them and comparing the brands ChatGPT and Claude already recommend, and says comparison pages drive more revenue than listicles. Then Instinct: 10% daily growth, 40% of users adding a card, and why Neil would sell it to Apple. Sam Lessin says there is no moat in AI agents, Neil's Muse test turns...
Stop Selling SEO: The New Way to Win $6M Deals
<p>Growth Newsletter: https://levelingup.beehiiv.com/subscribe</p> <p>Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/<br>Want to recruit great marketers? Find them here: https://marketingschool.io/hire</p> <p>Neil's team won a $6M, three-year SEO contract without talking about SEO: they pitched the business problem, the board's numbers and the ROI. Eric reads the September jobs report, 29,000 jobs against a 90,000 forecast, and they agree that without AI growth the economy would be in recession. Neil shares a grocery bill and a moment at Target, and his plan to stop taxing people...
The Companies That Pay MILLIONS For Your Data…
<p>Growth Newsletter: https://levelingup.beehiiv.com/subscribe</p> <p>Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/<br>Want to recruit great marketers? Find them here: https://marketingschool.io/hire</p> <p>AI labs are paying millions of dollars for company data through third parties, so should you sell yours? Neil says it depends on the business model, and Eric warns the labs will use that data to compete with you. Then a Bain study: only 6% of marketers say AI has had a significant impact on performance. Eric explains why that matches the top slice...
You DON'T Need A Personal Brand to Grow a $10B Business
<p>Growth Newsletter: https://levelingup.beehiiv.com/subscribe</p> <p>Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/<br>Want to recruit great marketers? Find them here: https://marketingschool.io/hire</p> <p>Instinct, the AI agent that lives in iMessage, is growing 10% a day, and Eric says its 23-year-old founder proves you do not need a personal brand to win. Neil explains why personal brands worked five years ago, why Neil Patel Digital became NP Digital to cut key man risk, and why shoppers now switch brands on a dime. Eric shares DHH's talk on...
The AI-Native Marketer Looks Like This
<p>Growth Newsletter: https://levelingup.beehiiv.com/subscribe</p> <p>Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/<br>Want to recruit great marketers? Find them here: https://marketingschool.io/hire</p> <p>Eric shares how Cody Schneider works as an AI-native marketer, and Neil talks about his interview on Cole Gordon's show and why research is what separates a good interview. Then Neil says out loud that his personal brand is dying, judged by fewer photo requests at events, and Eric explains it with the four burners theory and the shift from social media to...
Jev Is A MASSIVE Deal for Marketers
<p>Growth Newsletter: https://levelingup.beehiiv.com/subscribe</p> <p>Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/<br>Want to recruit great marketers? Find them here: https://marketingschool.io/hire</p> <p>Eric shows the Jev use cases he is running for his teams, from classifying every Instagram follower to scoring hooks and offers across competitors for a few dollars. Neil explains how his Muse agent now writes the follow-ups on M&A deals he first discussed two or three years ago, and why he gives Meta access he would never give the AI labs...
Jensen Huang's Moat Is Dead. But He Has A Plan
<p>Growth Newsletter: https://levelingup.beehiiv.com/subscribe</p> <p>Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/<br>Want to recruit great marketers? Find them here: https://marketingschool.io/hire</p> <p>Eric brings Peter Diamandis's take that Nvidia's greatest moat, CUDA, is leaking now that AI can port code to any chip, and why Jensen bought Mellanox years ago to own the interconnect instead. They debate the three moats that survive: speed of reinvention, capital velocity and brand. Neil keeps brand, drops capital after Harry Stebbings' three rounds in three weeks, and adds talent...
How To Deal With Slop Grenades
<p>Growth Newsletter: https://levelingup.beehiiv.com/subscribe</p> <p>Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/<br>Want to recruit great marketers? Find them here: https://marketingschool.io/hire</p> <p>Shopify's Tobi Lutke has a name for AI work nobody reviewed: a slop grenade. Eric explains how it lands on your desk and blows up your day, and Neil says AI simply reveals who is lazy and who is great. At his conferences almost everyone uses AI, but fewer than 5% edit what it writes, which is why so much marketing now looks the...
