Marketing School - Digital Marketing and Online Marketing Tips
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154...
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What You Need To Understand About Jensen Huang's Drama
<p>Jensen Huang is out at NVIDIA and the stock is down 26%, so Eric and Neil look at it through an entrepreneur's lens. Neil explains why the company's quiet PR response let memes write the story and cost roughly a trillion dollars in market cap, and what a founder CEO is really worth. Then: HubSpot's founder returns for Day 1, why one-star Glassdoor reviews can help you hire, Mandarin Oriental vs Motel 6 companies, takeaways from the YPO Global AI Summit, the Turkish rug funnel, and what they changed their minds on over the last 12 months. Nothing here is financial advice. A...
Building A $30M Business Without Debt (The Lean Approach)
<p>Prioritize a low debt business model to keep your life calm and your company in your control.</p> <p>Most entrepreneurs feel pressured to take on massive leverage, but the Nextiva founder argues that staying lean offers a strategic advantage. We discuss why choosing self-funded growth allows you to make decisions based on long-term sustainability rather than lender requirements.</p> <p>Choosing the right business tools, such as reliable phone service, is critical for operational efficiency. By selecting cost-effective solutions, you can maintain healthy profit margins without compromising on quality or service reliability.</p> <p>From Marketing School with...
Is Your Business Ready For The AI Shopping Wave?
<p>New AI trends suggest that shoppers referred by artificial intelligence are showing higher intent to purchase.</p> <p>We examine the latest report from Andreessen Horowitz to understand how these AI-referred shoppers differ from other online traffic. This analysis highlights why businesses need to adjust their strategy as the landscape of model research and development shifts rapidly.</p> <p>Beyond technical advancements, we discuss how these changes in consumer behavior are impacting bottom-line results for modern businesses. We also touch on the importance of personal history and storytelling in maintaining a connection with your audience.</p>
Why The Mid-Term Elections Are Important For Marketers
<p>Analyze the midterm elections from a marketing perspective. Learn how recent political shifts impact your industry strategy.</p> <p>Eric Siu breaks down the recent midterm elections, focusing on why the Democrats secured wins in the House and Senate. This analysis is designed for marketers and business owners who need to understand how political outcomes influence the broader economic landscape.</p> <p>We examine the underlying factors that shaped these electoral results and what they mean for future campaign planning. By applying a marketing lens to these midterm elections, you can better anticipate shifts in consumer sentiment and market...
Unfortunately, SEO Just Changed Forever
<p>Growth Newsletter: https://levelingup.beehiiv.com/subscribe</p> <p>Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/<br>Want to recruit great marketers? Find them here: https://marketingschool.io/hire</p> <p>Neil Patel and Eric Siu open with a shift they say will define 2027: AI agents, not people, now do the searching, running 40 or 50 queries to pick which company to hire or buy from. They break down new data showing AI-referred shoppers convert far better than other online shoppers, and how much of Anthropic's own work AI now leads. Eric then shares what he...
FlexJet CEO Doesn't Believe In M&A, Should You?
<p>Growth Newsletter: https://levelingup.beehiiv.com/subscribe</p> <p>Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/<br>Want to recruit great marketers? Find them here: https://marketingschool.io/hire</p> <p>Eric shares a clip of FlexJet's CEO, Kenn Ricci, saying he does not believe in M&A, and Neil pushes back with lessons from the companies he has bought. They agree on culture, look at big companies that grew through acquisitions, and Eric argues M&A is a tool, not a rule. They cover why buying a small business often comes with big...
This Company Spends $32m Per Year On Claude Code!?
<p>Growth Newsletter: https://levelingup.beehiiv.com/subscribe</p> <p>Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/<br>Want to recruit great marketers? Find them here: https://marketingschool.io/hire</p> <p>Eric opens with Spawn, a company with 10 people that spends about 30 times its payroll on AI, and what an AI-native team looks like in practice. They cover iterating fast while changing less, the Money Prompt, and why experience still matters when AI does the work. Eric runs through Jen Abel's list of what startup sales teams get wrong and the advantage of founder-led...
Google Stock Fell 12%. 99% Of People Don't Understand What This means!
<p>Growth Newsletter: https://levelingup.beehiiv.com/subscribe</p> <p>Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/<br>Want to recruit great marketers? Find them here: https://marketingschool.io/hire</p> <p>Neil starts with Google's stock falling 12% after earnings, the biggest drop he has seen after a report, and what it says about search. Eric walks through Granola's AEO workflow and how his team moved fast on a trend with an AI summit, plus why being too early can hurt. Neil shares tests on how AI agents pick local businesses, using a water softener...
Why You Should Give Away All Your Workflows
<p>Growth Newsletter: https://levelingup.beehiiv.com/subscribe</p> <p>Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/<br>Want to recruit great marketers? Find them here: https://marketingschool.io/hire</p> <p>Neil opens with HighLevel's announcement that it is giving AI away for free, and why so few founders make big, expensive bets like that. Eric argues the bets are getting cheaper: anything you build now is out of date fast, so giving away workflows and bots buys mindshare that turns into service work. They weigh the real risk of not knowing your AI...
HighLevel Is Giving AI Away Free. Neil Patel Calls It a Bold Bet (Full Episode)
<p>Growth Newsletter: https://levelingup.beehiiv.com/subscribe</p> <p>Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/<br>Want to recruit great marketers? Find them here: https://marketingschool.io/hire</p> <p>Neil Patel opens on HighLevel giving AI away free, and why its CEO says that sometimes you just have to eat the cost. Eric Siu explains why he gives his own workflows and bots away too, now that an AI visibility report that once cost dollars costs 18 cents. They cover what AI compute costs now, from Eric's DGX Sparks to a MacBook Pro...
