Marketing School - Digital Marketing and Online Marketing Tips
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
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Why AEO is Overhyped
<p>Growth Newsletter: https://levelingup.beehiiv.com/subscribe</p> <p>Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/</p> <p>Want to recruit great marketers? Find them here: https://marketingschool.io/hire</p> <p><br></p> <p>In this episode, Neil and Eric debate whether answer engine optimization AEO is overhyped, breaking down Ahrefs data on ChatGPT vs Google traffic, why search still drives most discovery, and how to think about AI search optimization across ChatGPT, Gemini, Perplexity, and more. They share real AI ROI examples from Goldman Sachs research, talk LLM use cases for marketing...
Rich or King?
<p>Growth Newsletter: https://levelingup.beehiiv.com/subscribe</p> <p><br></p> <p>Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/</p> <p>Want to recruit great marketers? Find them here: https://marketingschool.io/hire</p> <p><br></p> <p>In this episode, Neil and Eric break down the concept of "Rich vs King" AKA Money Vs Power, using Microsoft vs SAS Institute to explore wealth vs control, equity, and generational businesses. They talk ambition after kids, compounding, TAM, IQ, focus, and why learning beats raw talent in entrepreneurship. You’ll hear how to think about bi...
Founders Must Let The Cake Bake
<p>Growth Newsletter: https://levelingup.beehiiv.com/subscribe</p> <p>Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/</p> <p>Want to recruit great marketers? Find them here: https://marketingschool.io/hire</p> <p><br></p> <p>Neil and Eric break down why patience, focus, and real value creation beat hype, why hating billionaires signals misplaced blame, and why virality and vibe coding rarely build durable companies. They explore bad actors vs success, the trap of chasing views, and why true leverage comes from solving customer problems, not dopamine hits or internal DIY tools. A sharp...
Elon Musk: Live Events Are The Only Remaining Luxury
<p>To get ad placements on premium websites, go to https://discover.taboola.com/ms </p> <p>Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/</p> <p>Want to recruit great marketers? Find them here: https://marketingschool.io/hire</p> <p><br></p> <p>Live events, in-person leadership, and long-term planning take center stage as Neil and Eric unpack why Elon Musk says live events are the last true luxury, how in-person time deepens team relationships, and why three-year planning beats short-term thinking. They break down accountability, B2B growth, RFP-focused marketing, and how great leaders p...
What's Working For Us In Marketing Right Now?
<p>Growth Newsletter: https://levelingup.beehiiv.com/subscribe</p> <p>Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/</p> <p>Want to recruit great marketers? Find them here: https://marketingschool.io/hire</p> <p><br></p> <p>Neil and Eric share real-world B2B marketing strategies for 2025 and 2026, covering how to buy failing SEO tools to drive traffic, scale corporate webinars, double down on product-led growth, and use live events and paid speaking engagements to fill your pipeline. They break down AI SEO, social content hooks, enterprise sales psychology, and Peter Thiel’s “one thing” focus so you...
Why SpaceX is Not For Everyone
<p>Growth Newsletter: https://levelingup.beehiiv.com/subscribe</p> <p>Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/</p> <p>Want to recruit great marketers? Find them here: https://marketingschool.io/hire</p> <p><br></p> <p>Neil Patel and Eric Siu break down how they’re revamping their marketing for 2026, from YouTube long-form vs shorts to webinars, lives, and AI-powered funnels. They share why riffed, story-led videos beat stiff scripts, how better packaging and thumbnails drive the right views, and why they’re prioritizing enterprise ROI over vanity metrics. You’ll hear behind-the-scenes tests with agenci...
How Big Of a Tradeoff is Hiring Top Talent During Scaling?
<p>Growth Newsletter: https://levelingup.beehiiv.com/subscribe</p> <p><br></p> <p>On this episode of Marketing School, Neil and Eric break down how to hire A players while scaling, why downturns are the best time to weed out poor performers, and how founder mindset drives culture, acquisitions, and growth. They share real stories from NP Digital, top-grading their team, fixing broken agency cultures, and personally jumping into big sales deals to set the standard for hustle. Hosted by Neil and Eric, this one is all about talent, leadership, and what it really takes to grow a company that...
Why Gemini 3 Is A Godsend For Marketers
<p>Growth Newsletter: https://levelingup.beehiiv.com/subscribe</p> <p>Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/</p> <p>Want to recruit great marketers? Find them here: https://marketingschool.io/hire</p> <p><br></p> <p>Neil and Eric break down why Google’s Gemini 3 is a godsend for marketers, how AI Studio, Nano Banana, and VO 3.1 change marketing workflows, and what this means for SaaS founders, AI tools, and the future of marketing. They talk Google vs ChatGPT, TPUs vs NVIDIA, AI startup bubbles, and real-world AI adoption inside their own companies so you ca...
These Are the 3 First Marketing Hires You Should Make
<p>Growth Newsletter: https://levelingup.beehiiv.com/subscribe</p> <p>Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/</p> <p>Want to recruit great marketers? Find them here: https://marketingschool.io/hire</p> <p><br></p> <p>Neil and Eric break down the three must-have marketing hires for 2026, why influencer marketing is shifting to micro creators, how data and analytics unlock real ROI, and why digital PR and citations matter in the AI search era. They also explore the rise of the vibe growth marketing manager, the changing expectations for modern marketers, the evolving CMO role...
Why GEO Startups Are F*ked
<p>Growth Newsletter: https://levelingup.beehiiv.com/subscribe</p> <p>Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/</p> <p>Want to recruit great marketers? Find them here: https://marketingschool.io/hire</p> <p><br></p> <p>Neil and Eric break down the surge of AI GEO startups, why funding far outpaces ARR, and how services still outperform SaaS. They compare Profound, AirOps, Peak AI, BrightEdge, Moz, and SEMrush while revealing why compounding, ownership, and real relationships matter more than hype. They also discuss bootstrapped billionaires, declining businesses, and the difference between real friends and transactional...
