Marketing School - Digital Marketing and Online Marketing Tips
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
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Revenue Per Employee Is Skyrocketing
<p>Neil and Eric break down why revenue per employee is exploding and what AI means for the future of work, education, and careers. They unpack ARR per FTE trends, why top companies need fewer people, and how AI-driven one-on-one learning is reshaping kids, employees, and founders alike. From white-collar task automation to higher-leverage strategic work, this episode explores how businesses and families must adapt as AI accelerates productivity, deflates costs, and changes what it means to be valuable at work.</p> <p><br></p> <p>Key Takeaways:</p> <p>• Revenue per employee is hitting historic highs</p> <p>• AI is e...
This AI Finds Peoples Calendly And Books Sales Demos
<p>Neil and Eric break down how AI is reshaping sales, hiring, and enterprise growth, from AI agents booking demos to why AI-driven outreach is making it harder to stand out. They dive into AI fluency, high-agency talent, the founder gap problem, and why human judgment still matters in enterprise deals. The episode wraps with practical pricing lessons every marketer should know, covering pricing psychology, LTV, global pricing, anchoring, and how to grow revenue in an AI-saturated market.</p> <p><br></p> <p>Key takeaways</p> <p>• AI increases volume but relationships still close deals</p> <p>• Hiring mindset matters more...
The True Economics & ROI of a Super Bowl Ad.
<p>Neil and Eric break down the true economics and ROI of Super Bowl ads, explaining why they rarely make sense from a profit standpoint. They unpack real costs beyond the $7–10M media buy, debate short-term versus long-term impact, and compare Super Bowl advertising to digital ads, influencers, and low-fi content. The conversation also explores brand value, CAC, LTV, marketing efficiency, and why even the biggest companies avoid heavy spend on traditional ads in favor of scalable digital channels.</p> <p><br></p> <p>Key takeaways</p> <p>• Super Bowl ads rarely deliver positive ROI</p> <p>• True costs often exceed...
AI Has Introduced Product Slop
<p>This episode is hosted by Neil and Eric. They break down the rise of AI slop in products, marketing, and SEO, why mass AI content briefly ranks then disappears, and how real trust signals like E-E-A-T still win. The conversation also covers ChatGPT ads, early ad arbitrage opportunities, Microsoft’s take on AEO vs GEO, X articles growth, and why vibe coding and streaming builds attention before revenue. A must-listen for marketers navigating AI-driven SEO, content strategy, and emerging platforms.</p> <p><br></p> <p>Key Takeaways</p> <p>AI content can rank, but it won’t last without trus...
10 SEO Lessons That Still Work in the AI Era
<p>In this episode, hosts Neil and Eric break down 10 SEO lessons that still work in the AI era, explaining why fundamentals like topic clusters, links, brands, and original content continue to win across Google, YouTube, Reddit, and LLMs like ChatGPT. They also dive into why agencies are getting fired, why execution now beats strategy decks, and how agent-led growth is more evolution than disruption for modern marketing teams.</p> <p><br></p> <p>Key takeaways:</p> <p>• SEO is about deep topics, not keywords</p> <p>• Links, brands, and execution still win</p> <p>• AI changes SEO but does not re...
AI Won't Destroy Jobs, It Will Create A Labor Shortage
<p>Is AI going to destroy jobs or create a labor shortage? In this episode, hosts Neil and Eric debate how artificial intelligence impacts white collar and blue collar work, deflation, automation, and new industries. They break down why AI may reduce manual jobs while increasing demand for high skill roles, why SaaS companies are not dead, and how focus beats building everything yourself. The conversation also covers government IT failures, fraud, X Articles reach, and viral AI influencers monetizing at scale.</p> <p><br></p> <p>Key takeaways:</p> <p>• AI may create labor shortages, not mass unemployment</p> <p>...
10 Ways AI Is Actually Changing Marketing
<p>Neil and Eric break down ten real, practical ways AI is actually changing marketing right now, without the hype. From AI fluency becoming mandatory and massive gains in programmatic SEO to smarter data analytics, revenue per employee, personalization at scale, and the difference between AI theater and AI that truly drives revenue, this episode explains what marketers and companies must adapt to in order to stay competitive as AI becomes the new standard.</p> <p><br></p> <p>Key Takeaways:</p> <p>AI fluency is now a non negotiable skill for marketers</p> <p>AI is reshaping efficiency, speed...
10 Counterintuitive Marketing Truths After 3,000 Marketing School Episodes
<p>Neil and Eric break down counterintuitive business and marketing truths that actually drive growth, revenue, and long-term success. From why free products beat ads and boring marketing wins, to how AI, specialization, services, and in-person deals outperform hype, this episode blends real-world experience with AI-assisted insights. They also debate niches vs TAM, micro influencers, SaaS vs services, smart M&A, and why many consumer products should be built for women. A practical, honest look at what works in modern entrepreneurship, marketing strategy, and AI-driven growth.</p> <p><br></p> <p>Key Takeaways</p> <p>Free products can outperform paid...
How To Grow Fast On X
<p>Neil and Eric break down why posting less but better is the fastest way to grow on X, reacting to a deleted Nikita Beer take on wasted reach and low quality engagement. They dive into finding your authentic content style, why over-preparation kills performance, how audiences perceive AI generated content, and why being yourself matters more than polish. The conversation also explores AI commerce, Shopify and Google’s Universal Commerce Protocol, cloud coding productivity, and how Amazon-style fulfillment will shape the future of shopping.</p> <p><br></p> <p>Key Takeaways</p> <p>• Quality beats volume on X and soci...
Companies Ignoring Claude Code Will Get Left Behind
<p>In this discussion, we explore how larger companies often face greater inertia and resistance to change, especially when it comes to AI adoption. We reference an insightful Elon Musk interview that highlights this concept, emphasizing the gap between companies that quickly embrace artificial intelligence and those that lag behind. This episode also touches on the role of AI automation and AI tools for business in shaping the future of industries. Subscribe for more marketing strategies!</p> <p><br></p> <p>Timestamps</p> <p>(00:00) AI Adoption And Company Inertia</p> <p>(01:12) Why AI Compounds Faster Than Humans</p> <p>(02:26) High...
