Audio Branding
Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/jodikrangle and we'll talk.This podcast uses...
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The Neuroscience of Sound: How Audio Shapes Emotion with Caitlyn Trevor
<p>“Our brain really prioritizes vocal signals. They’re super important to the brain because human communication is a really big priority for us as a species. It’s a deep signal in our brain, right? And so, we were seeing a stronger reaction to the screams than to the music, and that sort of makes sense. There were more intricacies to that, but I can’t really remember the exact brain areas and all that. But it was cool to see that. Yeah, it is sort of mimicking, but our brain really separates them. You know, it may still get sort...
AI in Sound Design: Human Creativity vs Technology | Rune Eskildsen – Part 2
<p>“I grew up near the west coast here in Denmark, so yeah, the sea has always been there. And Aarhus is also a harbor city, so definitely there’s something relaxing about going down to the water and hearing the whistling. We implemented that in Necesse, actually. We have a water fountain that’s spatial, so that when you get near to it, you hear it rustling. You can sit by it and actually get the feeling that you’re talking about, of just, you know, [dreaming] away.” – Rune Eskildsen</p><p>This episode is the second half of my conversat...
Sound Design in Video Games: From Sci-Fi to Immersion | Rune Eskildsen – Part 1
<p>“When I started on the project of Necesse, we had maybe thirty sound effects. I’ve made around 400, 350 sound effects, so it’s become much more immersive. You can hear animals when you wander around in the different environments. And just the feedback you get by playing the game, it’s quite nice compared to before, which were much more… maybe empty is the right word.” – Rune Eskildsen</p><p>This week’s guest is a media composer, sound designer, and drummer based in Denmark. He writes music and builds sonic identities across formats, from commercials and podcast jingles to film scores...
Sound Design Process: A Conversation with Kenneth Johnson
<p>“I think that sound drives the emotion of a scene, right? As much as dialogue, right? Sound and music, score in particular… I just think it helps to create emotion in a scene or augments the performances. Because you gotta have great performances, but great performance coupled with, you know, great sound design or a great score, it just makes you feel, it does something, it makes you tingle. It does something to you that just envelops you in that moment, right?” – Kenneth Johnson</p><p>This episode is the second half of my conversation with sonic storyteller and founder...
Sound Design Secrets: A Conversation with Kenneth Johnson
<p>This episode’s guest is an award–winning supervising sound designer whose groundbreaking work has shaped the sound of some of television and film’s most iconic projects, including Netflix’s hit series Forever and Kevin Hart’s animated comedy Lil Kev. Born and raised in South Central Los Angeles, he rose through the ranks of Hollywood post-production, breaking barriers as one of the few Black sound designers in the industry and earning multiple MPSE Golden Reel Awards and Emmy nominations. Today, he’s not only redefining sonic storytelling but also championing greater diversity behind the scenes, ensuring the voices shapi...
AI in Business and Creativity: A Conversation with David Gielan
<p>“The reason why brands and companies should be thinking about audio is because all of their consumers are, whether they know it or not. I mean, to your point about people knowing when something doesn’t feel right but not necessarily knowing why, a lot of times it’s audio. Especially now too, with so much AI slop and the level of inauthenticity that is being broadcasted, a really great song jingle, like a really well-crafted sound design for movements in things like action, sports, or what have you, that can bring in the viewer or the listener into a worl...
Audio Branding and Sound Design: A Conversation with David Gielan
<p>“To your point, like it can make or break campaigns, can make or break TV and film. I mean, you know, there’s mumblegate that’s happening, like with all the streamers where I can’t understand half the things that are being spoken... And in the interview, he was like, ‘Well, it’s just not important to me.’ I’m like, what?” – David Gielan</p><p>This week’s guest is a six-time founder and creative strategist who knows the power of sound in shaping stories that stick. As founder of Dominant Creative, a global agency and production company, he helps bran...
How Audio Branding Transforms Marketing: A Conversation with David Courtier-Dutton – Part 2
<p>“Live is always going to be great. Human connection is the only thing that will differentiate AI from people and from artists. And that is, I think, going to be the key lever that artists have left. So in the same way as you might go and buy a handmade coffee cup for $20 from an artisan stall when you can buy one for a dollar in Walmart, music will still hold great value.” – David Courtier-Dutton</p><p>This episode is the second half of my conversation with the founder and CEO of SoundOut, David Courtier-Dutton, as we discuss the catch...
From Corporate Law to Sonic Branding: A Conversation with David Courtier-Dutton – Part 1
<p>“When you hand it to the composer in sonic branding, at that point, it becomes an art, because the job of the composer, of course, is to translate those desired emotions into music. And it’s not [the] music that the composer feels, it is what it makes the audience feel when they hear it, and that is almost pure art. We have done some science around it, and we know what might help in terms of instrumentation and timbre and pitch and all that sort of stuff, but, at the bottom line, the sonic logo is only going to b...
Sound Through the Ages: From Singing Seashells to Ringing Rocks
<p>One topic that comes up quite often on Audio Branding is audio technology, and how far it’s come over just the last few years. Whether it’s choosing the right sound equipment, deciding if you should record with noise cancellation turned on (and just for the record, you shouldn’t), or taking advantage of advanced recording options like 3-D audio and Dolby Atmos, there’s a lot to consider when it comes to sound. But you might be surprised to learn that the science of sound optimization is a lot older than surround sound, or stereo recordings, or even aud...
