Audio Branding
Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/jodikrangle and we'll talk.This podcast uses...
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Leadership Voice: How to Sound Calm in Uncertain Times with Cynthia Zhai
<p>“I think one thing we mentioned just now, which is equanimity, that, of course, for them, they didn’t realize the word. It was also something, the word that I’ve learned over the pandemic, so I think that’s one thing where that equanimity, how you can stay grounded and centered, even if you are going through chaos, even if there is chaos in your head. So how you can stand grounded, and you can sound calm when you’re talking to people, and even also in the pandemic, a lot of times the leaders don’t know the answer e...
Music in Film: Why the Wrong Score Changes Everything | Jayson Johnson
<p>“I guess that’s encouraging, and it’s scary at the same time, because, you know, there are a lot of people in the industry that depend on the creativity that they’ve worked years and years and years to kind of master and to get to this point. And then all of a sudden, someone says, I don’t want to pay this person. Let’s just have AI do it. And, you know, it does a comparable job, if not better. So it’s something that I think as a creative, I try not to be fearful of, but I do t...
Film Sound Design: Why Bad Audio Makes Audiences Leave | Jayson Johnson
<p>“Sound is a really important part of how I make movies because I always tell people that if the sound is good and the picture is bad, then you’ll stick around to see what happens. However, if the sound is terrible and the picture is great, you’re out of there in like ten minutes. So sound is something that I always cherish. And I think that the right filmmaker who appreciates sound can really take advantage of what we think about and use, you know, the viewer’s imagination. A lot of film pictures start off in black an...
Sonic Branding: How Sound Shapes Customer Experience with Caitlyn Trevor
<p>“When I do see really powerful sonic branding, it’s impressive. It stands out, you know? There was one I looked at, it was a luxury airline, or it was a luxury-like experience, I want to say. They sold, like, really specific vacations to remote parts of the world that were really luxury experiences and really interesting, and they had a really cohesive sonic branding that wasn’t music. It was just an intentional sound design approach where they had a lot of the sounds of the place, and they really focused on a sense of place. So when it was...
The Neuroscience of Sound: How Audio Shapes Emotion with Caitlyn Trevor
<p>“Our brain really prioritizes vocal signals. They’re super important to the brain because human communication is a really big priority for us as a species. It’s a deep signal in our brain, right? And so, we were seeing a stronger reaction to the screams than to the music, and that sort of makes sense. There were more intricacies to that, but I can’t really remember the exact brain areas and all that. But it was cool to see that. Yeah, it is sort of mimicking, but our brain really separates them. You know, it may still get sort...
AI in Sound Design: Human Creativity vs Technology | Rune Eskildsen – Part 2
<p>“I grew up near the west coast here in Denmark, so yeah, the sea has always been there. And Aarhus is also a harbor city, so definitely there’s something relaxing about going down to the water and hearing the whistling. We implemented that in Necesse, actually. We have a water fountain that’s spatial, so that when you get near to it, you hear it rustling. You can sit by it and actually get the feeling that you’re talking about, of just, you know, [dreaming] away.” – Rune Eskildsen</p><p>This episode is the second half of my conversat...
Sound Design in Video Games: From Sci-Fi to Immersion | Rune Eskildsen – Part 1
<p>“When I started on the project of Necesse, we had maybe thirty sound effects. I’ve made around 400, 350 sound effects, so it’s become much more immersive. You can hear animals when you wander around in the different environments. And just the feedback you get by playing the game, it’s quite nice compared to before, which were much more… maybe empty is the right word.” – Rune Eskildsen</p><p>This week’s guest is a media composer, sound designer, and drummer based in Denmark. He writes music and builds sonic identities across formats, from commercials and podcast jingles to film scores...
Sound Design Process: A Conversation with Kenneth Johnson
<p>“I think that sound drives the emotion of a scene, right? As much as dialogue, right? Sound and music, score in particular… I just think it helps to create emotion in a scene or augments the performances. Because you gotta have great performances, but great performance coupled with, you know, great sound design or a great score, it just makes you feel, it does something, it makes you tingle. It does something to you that just envelops you in that moment, right?” – Kenneth Johnson</p><p>This episode is the second half of my conversation with sonic storyteller and founder...
Sound Design Secrets: A Conversation with Kenneth Johnson
<p>This episode’s guest is an award–winning supervising sound designer whose groundbreaking work has shaped the sound of some of television and film’s most iconic projects, including Netflix’s hit series Forever and Kevin Hart’s animated comedy Lil Kev. Born and raised in South Central Los Angeles, he rose through the ranks of Hollywood post-production, breaking barriers as one of the few Black sound designers in the industry and earning multiple MPSE Golden Reel Awards and Emmy nominations. Today, he’s not only redefining sonic storytelling but also championing greater diversity behind the scenes, ensuring the voices shapi...
AI in Business and Creativity: A Conversation with David Gielan
<p>“The reason why brands and companies should be thinking about audio is because all of their consumers are, whether they know it or not. I mean, to your point about people knowing when something doesn’t feel right but not necessarily knowing why, a lot of times it’s audio. Especially now too, with so much AI slop and the level of inauthenticity that is being broadcasted, a really great song jingle, like a really well-crafted sound design for movements in things like action, sports, or what have you, that can bring in the viewer or the listener into a worl...
