JFDI — The Show for Freelance Social Media Managers
You built a business doing social media for clients. The goal was freedom, good money, and work you actually enjoy. What you got was six clients paying £400 a month, a laptop that never fully closes, and the creeping suspicion that everyone else has figured something out that you haven't. That's exactly why JFDI exists. Every week, The Two Lauras — Laura Moore and Laura Davis — give freelance social media managers the honest, practical advice that actually moves the needle. How to charge more without losing the clients you've got. How to stop working evenings for people who treat your invoice like a sug...
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201: How to be visible as a social media manager without burning out.
<p>Marketing yourself is non-negotiable. But somewhere along the line, "be visible" became "post three times a day on every platform, go viral, show your face constantly, and basically become an influencer on top of doing your actual job."</p><p>That's not what visibility means. And if that advice has been putting you off doing anything at all, this episode is for you.</p><p>Hit play to hear</p><p>→ The platform mistake that keeps freelance social media managers invisible (Listen to episode 197 for more on this)</p><p>→ What your content actually needs to do to make some...
200: You asked... we answered! The celebration episode!
<p>200 episodes of JFDI, and this time we handed the mic over to you. Our community sent in the questions, and we're answering them in this anniversary episode!</p><p>Hit play to hear</p><p>→ The jobs neither of us expected would lead us into social media, years before it was ever a proper career</p><p>→ How a disagreement in a Florida swimming pool somehow turned into the business we run today</p><p>→ How we manage "balancing" a podcast, a membership and family life (spoiler, it's messier than the version you see online)</p><p>→ Our thoughts on retir...
199: This could add serious income to your Q4...
<p>There's a window of opportunity opening up right now that could add a proper chunk of income to your business before Christmas but most social media managers are going to miss it completely. </p><p>Don't be one of them.</p><p>Hit play to hear</p><p>→ Why the thing that makes you nervous about trying this is proof you'd be brilliant at it</p><p>→ The skills you're already using every day that mean you can get going quicker than most.</p><p>→ The bare minimum you should charge once you add this to your services, and why do...
198: Fix the pricing mistake that makes your social media services feel replaceable
<p>Your pricing is probably doing you a disservice and losing you clients. </p><p>Listen to hear:</p><p>→ The one question to ask yourself before your next discovery call.</p><p>→ Why the most popular pricing models might be putting your income at risk.</p><p>→ The three places to start repositioning yourself.</p><p>→ What the social media managers who will thrive in the next 12 months are doing.</p><p>Join the membership</p><p>The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching...
197: This massive Google update changes how social media managers should be thinking about content
<p>Google just gave social media a search engine upgrade. And most people haven't clocked what it actually means for them.</p><p>Hit play to hear</p><p>→ What the Google Platform Properties update actually is, and the specific thing it means you can now do for your clients</p><p>→ The three things worth auditing across your accounts and your clients' this week</p><p>→ How to turn this into a specific, measurable service line you can put on your next proposal</p><p>Get more information on the Google update here</p><p>Join the membership</p><p>The...
196: Need a new client? These 10 things will help fill the gap
<p>Landing a new long-term client doesn't happen overnight. It takes weeks, sometimes months, for someone to decide to hire a freelance social media manager, which is brutal when you've got a gap to fill right now.</p><p>In this episode, we're walking you through the exact things to do the moment you need a client, plus the one move that brings in cash while the slower strategies do their thing.</p><p>Hit play to hear</p><p>→ The first thing to do the moment you've got capacity.</p><p>→ The move that converts way faster than chasing cold...
195: Stop your AI sounding generic: the second brain every social media manager needs
<p>If you're seeing people online raving about how great Claude or ChatGPT is, but you're still getting average results, it's probably because you've not built a second brain.</p><p>It's the difference between AI being a slop you have to rewrite every time, and AI being a properly onboarded member of your team who barely needs tweaking.</p><p>Listen to learn</p><p>→ Why social media managers need a second brain more than anyone else on the planet</p><p>→ The boring setup step you shouldn't skip (but probably have)</p><p>→ Why using AI in your busine...
194: Why Niching Down Isn't What Social Media Managers Think It Is
<p>The bit most social media managers get wrong about niching down is thinking it's about the clients they're allowed to work with. It's not. In this episode we're diving into why niching is so crucial and why you shouldn't put it off any longer.</p><p>Hit play to hear</p><p>→ What being clear and consistent with your messaging does for your rbusiness</p><p>→ Why a smaller, niche audience can land you better-paying clients than chasing a big broad one</p><p>→ How to work out your niche without boxing yourself in for life (it's not a puppy...
193: Atomicon 2026: the biggest takeaways for freelance social media managers
<p>We are just back from Atomicon, and one theme that ran through the whole event: use AI, but stay human. Get that balance right, and you stand out. Get it wrong, and you don't. In this episde we're unpacking how to do that.</p><p>Hit play to hear:</p><p>→ The two types of business that'll thrive as AI takes over, and the one place no freelance social media manager wants their business to end up</p><p>→ What the latest research says about trust, and why your clients need a human face out front more than ever.</p><p...
192: What freelance social media managers can learn from this year's biggest social media launches
<p>We pulled apart the two biggest launches of 2026 (so far) to share the bits you can actually use in your own marketing, no matter how small your audience or your ads budget.</p><p>We're 'yapping' about:</p><p>→ How these launches both sold a feeling rather than features.</p><p>→ Launch mechanisms you could steal (and how to get buy in from people)</p><p>→ A sneaky way to get people to market your business for you.</p><p>→ The real reason people were so invested in these launches</p><p>Join the membership</p><p>The membership is where...
