JFDI — The Show for Freelance Social Media Managers
You built a business doing social media for clients. The goal was freedom, good money, and work you actually enjoy. What you got was six clients paying £400 a month, a laptop that never fully closes, and the creeping suspicion that everyone else has figured something out that you haven't. That's exactly why JFDI exists. Every week, The Two Lauras — Laura Moore and Laura Davis — give freelance social media managers the honest, practical advice that actually moves the needle. How to charge more without losing the clients you've got. How to stop working evenings for people who treat your invoice like a sug...
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Why Would Anyone Pay a Social Media Manager When They Can Use AI?
<p>AI has made content cheap to produce, which is exactly why social media managers have just got more expensive.</p><p>Hit play to hear</p><p>→ How Prada and Dior prove social media managers are the premium option.</p><p>→ The Michelin-star rule for using AI in your business without cheapening what you sell</p><p>→ A pen-and-paper exercise to do the second you finish listening that makes rewriting your messaging a lot easier</p><p>If you want to work with clients who’ll happily pay four figures for a social media manager, come along to our next fre...
212: The Flexibility Lie Every Freelance Social Media Manager Was Sold
<p>Most freelance social media managers went freelance for the flexibility, then ended up replying to client WhatsApps from the school car park. We think a lot of us have mixed up being flexible with being available, and this episode is about getting the first one back.</p><p>Hit play to hear</p><p>→ The two words most social media managers have mixed up (it might explain your evenings)</p><p>→ What happens to your week when every client thinks they’re your only one</p><p>→ The “doors” exercise that shows exactly why you can’t switch off</p><p>→ Five th...
211: Why Being the Cheapest Social Media Manager Is Costing You Clients
<p>Being the cheapest social media manager in town feels like the safe option when you’re new, nervous or staring at a gap in your income. It’s one of the riskiest places a freelance social media manager can sit, and the research on how clients judge price makes for uncomfortable listening.</p><p>Hit play to hear</p><p>→ What a discounted energy drink has to do with how your clients rate your work</p><p>→ What small businesses are most worried about when they hire a freelancer</p><p>→ Why the client paying you the least so often turn...
210: What *actually* happens when you stop figuring it all out alone?
<p>Running a freelance social media business can mean making every decision on your own. What should you charge? Is this new service a good idea? Why isn’t anyone booking your power hour? And when a client leaves, do you really have to find another retainer to replace them?</p><p>In this episode, Laura shares what happens when you bring those questions to people who understand your business. You’ll hear about members who asked for a second opinion before sending a proposal, got help selling a new offer, and found ways to earn beyond ongoing management.</p><p>Yo...
209: They say proposal is “too expensive”. What do you say next?
<p>You’ve sent a proposal you’re happy with. Then the reply lands: “Thanks, but it’s too expensive.”</p><p>Do you leave it there? Offer a discount? Start questioning every pricing decision you’ve ever made?</p><p>In this episode, Laura talks through what “too expensive” might actually mean, the conversations worth having before you write someone off, and how to offer a different way to work together without cutting the fee for your original service. She also covers what to put in place before the proposal so the price is less likely to come as a shock.</p><p>I...
208: The High-Ticket Funnel That Stops Good Leads Slipping Through the Cracks
<p>In this episode, Laura takes you behind the scenes of a simple high-ticket sales funnel you can use for social media management, ads management, VIP days and other higher-value services.</p><p>You’ll hear how a simple system like this works, how to set it up, and what the experience is like from a customer's perspective.</p><p>If you sell anything that requires a bit more consideration than clicking “buy now”, this is one to listen to.</p><p>And if you want to build a freelance business that isn’t completely dependent on retainers, join us for our...
207: Stop posting these 3 things if you need a social media management client
<p>Plenty of freelance social media managers are showing up every day, posting on social media, and still not getting enquiries about their social media management services.</p><p>And it's probably because you're making the same three mistakes we see all the time. Hit play to hear</p><p>→ The three types of content that put off the businesses you want to hire you.</p><p>→ Why the most popular content for SMMs actually pulls in the wrong crowd, and a small tweak to flip it.</p><p>→ How to create case study content without asking your client for a sing...
206: If Your Biggest Client Left Tomorrow, Would Your Business Be Okay?
<p>Clients leave, and it usually has nothing to do with you. Budgets get cut, someone gets hired in-house, things change... but what impact could that have on you?</p><p>This episode is a stability check for freelance social media managers who've never actually stress-tested what happens if their biggest client walks.</p><p>Listen to hear</p><p>→ The client myth that makes freelancers feel safer than they actually are</p><p>→ The three-part framework that determines how fast you could recover if your biggest client walked tomorrow</p><p>→ The two-week test that shows exactly how reliant your b...
205: 7 Things I Use AI For That Have Absolutely Nothing to Do With Writing Content.
<p>Most social media managers use AI for captions, hooks and scripts; we do too, but in this episode, we're sharing 7 other (more strategic) ways we use it each week.</p><p>Listen to hear</p><p>→ Questions we put to AI to make us less likely to fail.</p><p>→ The simple way we turn a jumbled brain dump into an actual to-do list (and outsource tasks to AI)</p><p>→ How AI helps us with client conversations (without just asking it to write us a script)</p><p>We also talk about Callan Faulkner's AI Employee Bootcamp. We're attend...
204: How to generate content ideas for any business in any niche
<p>You don't need new content ideas. You need to know where to look for content ideas that speak to your client's audience and move them closer to becoming a customer.</p><p>This episode walks through the exact spots inside your client's world where dozens of ready-made ideas are hiding in places most social media managers don't even consider looking!</p><p>Listen to learn</p><p>→ Conversations happening in your client's business that can write your content for you</p><p>→ How to pull ideas out of clients without asking the one question that shuts them down (or has...
