Wharton Marketing Matters
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.
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Google's Vice President of AI and Marketing Strategy, Joshua Spanier
Joshua Spanier, Vice President of AI and Marketing Strategy at Google, joins Barbara & Americus to discuss how artificial intelligence is transforming marketing from efficiency-driven automation to creative empowerment, redefining customer value, and enabling more personalized, “quest”-based consumer experiences.<p > Hosted on Acast. See acast.com/privacy for more information.</p>
JP Morgan Asset & Wealth Management's CMO, Rosa Rita
Rosa Rita, Global Chief Marketing Officer at JP Morgan Asset & Wealth Management, explains how data-driven insights and AI-powered personalization are transforming marketing from a reactive function into a proactive, client-centric driver of engagement in asset and wealth management.<p > Hosted on Acast. See acast.com/privacy for more information.</p>
Groov Founder Dan Cataldi on Reinventing Custom Orthotics
Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses iPhone-based 3D scanning to create custom inserts, why proprietary data and speed matter for defensibility, and how brand identity and packaging help build long-term advantage.<p > Hosted on Acast. See acast.com/privacy for more information.</p>
Manscaped CMO, Marcelo Kertész
Marcelo Kertesz, Chief Marketing Officer of Manscaped, explains how the brand leveraged humor, premium design, omnichannel distribution, and a breakout Super Bowl campaign to challenge legacy competitors and redefine modern masculinity in the global grooming market.<p > Hosted on Acast. See acast.com/privacy for more information.</p>
Zillow's VP of Brand and Product Marketing, Beverly Jackson
Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to reduce uncertainty, build trust, and modernize the home buying and renting experience.<p > Hosted on Acast. See acast.com/privacy for more information.</p>
Canva's Global Head of Consumer and Product Marketing, Kristine Segrist
Kristine Segrist, Global Head of Consumer and Product Marketing at Canva, joins Barbara and Americus to explain how the company empowers millions to bring ideas to life through accessible design tools, human-centered AI, and a mission-driven approach to creativity at scale.<p > Hosted on Acast. See acast.com/privacy for more information.</p>
Ad Age Editor-in-Chief, Jeanine Poggi
Jeanine Poggi, Editor-in-Chief of Advertising Age, joins Barbara & Americus to discuss the evolution of high-stakes advertising, exploring the rise of AI-generated creative and the surprising emergence of healthcare and pharmaceutical brands during the year’s biggest televised event.<p > Hosted on Acast. See acast.com/privacy for more information.</p>
CMO of Liquid I.V., Stacey Andrade-Wells
Stacey Andrade-Wells, Chief Marketing Officer of Liquid I.V., shares how her background at Procter & Gamble and Unilever shaped a data-driven, purpose-led approach to building a culturally relevant hydration brand and executing its first Super Bowl advertising moment.<p > Hosted on Acast. See acast.com/privacy for more information.</p>
CEO of GrowthLoop, Chris O'Neill
Chris O’Neill, CEO of GrowthLoop, joins Barbara and Americus to explore how compound marketing, agentic AI, and data-driven experimentation are redefining marketing workflows and customer experiences, using his insights from decades of leadership across technology, data, and brand-driven growth.<p > Hosted on Acast. See acast.com/privacy for more information.</p>
CMO of HelloFresh, Jorge Samayoa
Jorge Samayoa, Chief Marketing Officer of HelloFresh, joins Barbara & Americus to explain how the brand uses consumer data, personalization, and a focus on real, home-cooked food to drive growth, reduce friction, and meet evolving health and lifestyle needs.<p > Hosted on Acast. See acast.com/privacy for more information.</p>
