High Voltage Business Builders Podcast
The Top 2.5% Global Show, High Voltage Business Builders Podcast, features weekly interviews with successful entrepreneurs building and scaling e-commerce businesses, Amazon FBA brands, real estate portfolios, and online businesses beyond Wall Street. Hosted by Neil Twa since 2021, the podcast delivers proven strategies for digital marketing, product launches, brand building, and business automation. Grounded in the 5 F’s, faith, family, friends, freedom, + fun, this podcast equips entrepreneurs with practical blueprints to build wealth and long-term independence on their own terms.
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EP429: Amazon Ads Q4: Cut Sponsored Products Waste Before Peak
Amazon Ads Q4 is where your budget either builds your brand or burns it down. Most sellers throw money at the account and hope, like leaving the faucet running while they shower. Amazon tells you plainly that negative targeting helps you exclude the keywords, products, or brands you do not want your ads associated with. Then it tells you to wait for at least 20 clicks before you pause a term. The target we shoot for is 10 clicks to 1 sale. Amazon also says daily budgets are spent as quickly as possible, so early in the day you can be out of...
EP428: Amazon Lightning Deals: The Discount That Leaks Full Price Sales
Amazon Lightning Deals can look like a win and still leak your full price sales. A Seller Central forum post lays out the fee structure: one hundred dollars upfront per promotion, plus one and a half percent of promotional sales, capped at five thousand dollars. But the fee is not the whole cost. Amazon uses a thirty day and sixty day lookback window when it sets the maximum deal price required for Black Friday Week and Cyber Monday deals, and Prime Big Deal Days promotional prices are excluded from that window. The submission window for Black Friday Week and Cyber...
EP427: TikTok Shop vs Amazon FBA: Where to Put Your Black Friday Stock
You think you have one hundred units for peak season. You do not. You have one hundred units split between two channels that might share the same warehouse. That is the trap. TikTok Shop vs Amazon FBA is not just a channel choice. It is an inventory survival test. Most sellers treat their FBA stock as a single pile. They do not see the flow. So they starve one channel to feed the other. The result is lost sales on Black Friday and a margin collapse that takes weeks to recover. TikTok Shop moves two hundred units in week one...
EP426: Amazon FBA Storage Fees: The Q4 Bill That Eats Your Margin
Amazon FBA storage fees already jumped for Q4, and if you missed it, the higher bill is running right now. On October 1st, standard size storage went from $0.78 to $2.40 per cubic foot. Oversize went from $0.56 to $1.40. Then on October 15th, the holiday peak fulfillment fee kicked in, and it runs through January 14, 2027. Two different fees. Both are live on your account today. That means every slow-moving SKU sitting in an Amazon fulfillment center now costs more than double what it cost to store in September. Amazon charges storage monthly based on your daily average volume, so every day that stock...
EP425: Amazon FBA Inventory Planning: Your Holiday Restock Is Leaking
Amazon FBA inventory planning is where your holiday cash lives or dies. It is not your ship date. It is your arrival date at Amazon. Two different dates. One broken plan. A restock that misses Black Friday or Cyber Monday is not a bad product. It is a timing error. When we bought one business, we found an inventory bill we did not plan for. The old owner bought on a gut feel, not a plan. You just find things in the back of the warehouse that cost you the season. This is not theory. This is the trap that...
EP424: Building Fitness Brands That Scale: Franchising, Padel & the Future of Wellness with James Hurlock
Most sellers watch trends from the sidelines until the market saturates. James Hurlock, founder of Fitura Brands, explains why paddle is outgrowing pickleball at 14.5 percent versus 1.3 percent year over year. This episode breaks down the operational systems behind scaling a multi-brand fitness franchise. It covers how to evaluate a franchise model without losing your margins. It shows how to diversify into wellness without diluting your core brand. It reveals why fragmented markets like paddle courts represent a massive entry point for operators. If you are building a brand that needs to scale beyond a single location, this is the blueprint...
EP423: Amazon Listing Optimization: AI Sent My Buyers To A Worse Competitor
The AI summary at the top of the page sent our shoppers to a competitor with worse reviews, 4.2 stars against our 4.6. This is the silent margin leak hitting your brand right now. I was reading a federal executive order from October that shifts search behavior, and it explains why one of our home goods brands saw a twelve percent drop in click through rate two months ago. Revenue held, but conversion fell. The operator missed it because they were watching revenue, not the click to conversion gap. If you are not tracking this, you are losing sales to summaries you...
EP422: Live Amazon Coupons Train Buyers To Wait For Deep Discounts
Your live Amazon coupon is quietly training buyers to wait for deep discounts. This kills full-price conversion and erodes margins over time. I ran a ten percent coupon on a hero SKU in home goods for four straight months. Units moved, but full-price conversion collapsed. The moment I removed it, the listing reset. That is the core tension of The High Voltage Business Builders Podcast. We break down how live Amazon coupons change buyer psychology and default expectation. You will learn why open-ended coupons are a margin leak. We cover the specific metrics that show when a coupon has done...
EP421: October Ad Clicks Are Cheap Until November Returns Kill Your Margin
October Amazon Ads look efficient. November returns destroy the margin. Most sellers treat a low ACOS in October as free growth, then get burned when the holiday packages come back. This is the hidden cost of scaling without tracking true unit economics. I pulled thirty days of data on a home goods brand in our portfolio. The October click cost looked cheap. The November return rate was the real bill. Operators see a low ACOS and scale. They do not see the return drag until the cash flow stops. This episode breaks down why that pattern repeats every year and...
EP420: Amazon's October Storage Preview Predicts Your January Bill
Amazon sent you a storage preview. It looks like an estimate, but it is the exact math for your January bill. Most sellers ignore it, and that mistake costs thousands when peak fees hit. This is not a news recap. It is a warning about dead inventory eating your margins. I watched a brand I was advising sit on a dead SKU for 300 days. Home goods. Forty thousand a month. Solid. Profitable. But they had one line item that had not moved a unit in ninety days. The October preview showed the cost. They ignored it. January arrived, and the...
