Wealthy and Well-Known Podcast
Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You'll hear directly from the...
10
Maggie Berghoff: How to Build a Business Around the Life You Want
<p >Maggie Berghoff built her company around the life she wanted to live. What began as a one-on-one health coaching practice grew into a multi-seven-figure business that now helps health professionals build companies of their own. </p> <p >In this conversation, Maggie joins Rory Vaden to explain how she created a high-ticket offer before she had a large audience, why she eventually focused the company around one audience, and how repeating the same proven launch helped her grow without constantly reinventing her marketing. </p> <p >They also discuss the shift from organic content to paid advertising, Maggie's decision to invest as...
Jamie Maglietta: How to Get Booked on TV
<p >Before a producer books you for television, they may have to convince an entire team that you're the right person for the segment. What can they find that helps them make that case? </p> <p >Rory Vaden sits down with Jamie Maglietta, an Emmy-nominated producer and media strategist with experience at CNN, Fox News, and MSNBC, to unpack how experts earn media opportunities. They discuss what makes a pitch relevant, why articles and podcast interviews help establish credibility, and how to build relationships with journalists before you have something to promote. </p> <p >Jamie also explains how preparing your me...
Why Your Personal Brand Matters More When You're the CEO
<p >Your personal brand affects more than leads and followers when you're the person leading the company. </p> <p > </p> <p >In this episode, Rory and AJ Vaden talk about how a CEO's reputation influences recruiting, culture, vision, and the way people understand the organization itself. </p> <p > </p> <p >AJ also shares the four responsibilities she is prioritizing in her own role as CEO of Brand Builders Group and why storytelling has become one of them. </p> <p > </p>
Hiring, Delegating & Building a Team That Protects Your Brand
<p >If you're doing everything yourself because hiring feels too expensive, Rory and AJ Vaden want you to reconsider what "expensive" actually means. </p> <p > </p> <p >In this episode, they unpack the real cost of holding onto work too long, Rory's 30X Rule for delegation, and how fear and perfectionism keep entrepreneurs from building the capacity they need to grow. </p> <p > </p> <p >They also discuss underperformance, hiring for skill versus culture, when to start with contractors, and the four distinct skill sets behind a strong personal brand marketing team.
Niching Down: Why Being for Everyone Means Being for No One
<p >If you're good at a lot of things, choosing one audience or specialty can feel like you're closing doors. </p> <p > </p> <p >But the broader your business becomes, the harder it can be for someone to understand exactly why they should choose you. </p> <p > </p> <p >In this episode, Rory and AJ Vaden talk about why niching down makes you easier to find, remember, refer, and buy from. They also unpack why specialists can command a premium, what AI means for generalists, and how to choose a lane when you have several things you could genuinely do well.</p>
Jim Kwik: How to Build a Limitless Brain in the Age of AI
<p >For years, Jim Kwik believed he had a "broken brain." </p> <p > </p> <p >That story eventually led him on a search to understand how the brain learns, remembers, focuses, and changes. Today, he is one of the world's leading experts on accelerated learning. </p> <p > </p> <p >In this conversation, Jim and Rory talk about the experiences that shaped his mission, the danger of letting our limitations become part of our identity, and why learning how to learn may be one of the most important skills we can develop. </p> <p >
Reputation Precedes Revenue: How Relationships Create Sales That Last
<p >Most people think improving sales means learning better closing techniques. </p> <p > </p> <p >Rory and AJ Vaden believe the foundation comes earlier: building a reputation people trust. </p> <p > </p> <p >In this episode, they discuss how marketing and sales work together, why relationships accelerate revenue, and why the best sales conversations are built around helping people make the right decision. They also share their approach to ethical selling and why your customer experience may be your most powerful marketing strategy. </p>
Become the Chief Storytelling Officer of Your Brand
<p >People want to know who is behind the business. </p> <p > </p> <p >In this episode, Rory and AJ explain why founder visibility can create a level of familiarity and trust that a logo alone cannot. They talk about the fear of judgment that keeps many accomplished entrepreneurs off camera and why focusing on service can change the way you think about putting yourself out there.</p> <p > </p> <p >AJ also shares an idea that changed the way she thinks about her own role as a founder: becoming the "Chief Storytelling Officer" of the company. </p> <p > </p> <p >You...
Content Strategy vs. Content Calendar: Why Posting More Isn't Working
<p >A full content calendar can keep you busy without bringing you any closer to a customer. </p> <p > </p> <p >Rory and AJ Vaden explain the difference between managing the mechanics of content and building a strategy around the person you are uniquely equipped to serve. They also discuss why viral content and converting content require different approaches, how to identify the questions your audience needs answered, and why consistent content still fails when the message is disconnected from the customer. </p> <p > </p> <p >If your content is not producing results, it may be time to revisit who it is a...
Who Not How: Dan Sullivan on Building a Business That Sets You Free
<p >What keeps an entrepreneur motivated after the money, recognition, and early goals have already been achieved? </p> <p > </p> <p >Rory sits down with Dan Sullivan, co-founder of Strategic Coach, to talk about the mindset and decisions that have kept him growing after more than 50 years in business.</p> <p > </p> <p >Dan explains why successful people often feel behind, how measuring backward changes your experience of progress, and why entrepreneurs should spend more time working inside their unique ability. </p> <p > </p> <p >They also discuss Who Not How, hiring people who create an immediate impact, using money to buy...
