Perpetual Traffic
Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that...
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5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits.
<p>Are you scaling ad spend but getting worse results? If your ROAS looks amazing while your growth stalls, you might be optimizing for the wrong thing, and it’s costing you more than you think.</p><p>In this episode, I sit down with Scott Desgrosseilliers from Wicked Reports to break down one of the best case studies we’ve ever run at Tier 11. After five consecutive missed forecasts, we made a bold move and achieved incredible results.</p><p><br></p><p>We cut over 90% of Amazon spend and reallocated the budget to top-of-funnel channels. The result? Four stra...
Stop Saying This on Sales Calls (It Hurts Your Deals)
<p>Apply for our free $10,000 audit of your digital strategy: https://www.tiereleven.com/audit </p><p><br></p><p>Why do some prospects respect you while others walk all over you? When you feel like you’re chasing the sale instead of controlling it, you’re already losing. Neediness kills deals, and most marketers don’t even realize how often they signal it.</p><p><br></p><p><br></p><p>In this episode, we revisit a conversation I had with Oren Klaff on why traditional sales tactics, including being polite, agreeable, and even “professional,” actually sabotage your results. We get into...
Why Pausing Meta Ads Based on CPA Is a BIG Mistake!
<p>Has your business growth stalled? You need to audit all aspects of your marketing strategy to uncover the reasons. We are giving away our $10,000 audit process to a few brands. </p><p>Book your spot: https://www.tiereleven.com/audit </p><p>Ever been told to cut your losers and let your winners run? It sounds simple enough, but what if this popular advice is actually hurting your ad performance? In today’s episode, we’ll uncover why focusing on CPA (Cost Per Acquisition) might be misleading and what you should do instead to optimize your ad strategy.</p><p><br>...
Why the Funnel Is Dead (And What Actually Drives Growth Now)
<p>Stop spending more on an outdated digital strategy. Let our experts audit it and give you the blueprint you need to scale fast. Book your spot: https://www.tiereleven.com/audit (only 3 spots available).</p><p></p><p></p><p>Are you still optimizing channels in isolation, thinking Meta is broken while Google “works”? That mindset is exactly what’s killing your growth. If you’re chasing last-click ROAS or shifting spend based on siloed performance, you’re missing the bigger picture, and it’s costing you more than you think.</p><p>In this episode, we challenge the entire conce...
The Funnel Is Dead. Here’s What Full-Funnel Actually Means Now
<p>Is your digital strategy outdated? Let our experts audit it and give you the blueprint you need to scale. </p><p>Book your spot: https://www.tiereleven.com/audit (only 3 spots available).</p><p></p><p></p><p>Are your ads blending in, allowing cheaper competitors to win? If you’re still leading with product features and price, you’re playing a losing game. The real question is: are you selling what the product does or how it makes people feel?</p><p>Today, we break down a major shift we’re seeing with Meta and modern performance marketing, where...
Your Comments Section Is a Sales Floor. Is Anyone Working It?
<p>Are you burning cash on the wrong strategy? Share a few details about your brand, and we’ll show you exactly where you’re leaking profit.</p><p>Book your spot: https://www.tiereleven.com/audit (only 3 spots available).</p><p>Is the classic sales funnel dead, or are we just missing the point? Your customers aren't following a simple, linear path anymore. They're multitasking, researching, and engaging in ways we can't afford to ignore.</p><p><br></p><p>In today’s episode, we talk about the overlooked power of post-click interactions, specifically the importance of responding to commen...
Still Relying on Old Funnels? Here’s What's Working in Meta Ads Right Now
<p>Stop guessing. Get the blueprint you need to scale fast.</p><p>Book your spot: https://www.tiereleven.com/audit (only 3 spots available).</p><p>Is your Meta ad strategy outdated? If you're still running campaigns with a rigid funnel approach, you're probably missing out. In this episode, we break down the evolving landscape of Meta campaigns and share insights on how to cut through the noise.</p><p><br></p><p>We explain why targeting not just existing customers but new and engaged audiences is necessary for driving real growth. Lauren walks us through her "Five Horsemen" strategy...
Your CAC Is Lying to You — Here's the Number That Isn't
<p>Stop flying blind with data! Let us give you the exact blueprint you need to scale fast. </p><p>Book your spot: https://www.tiereleven.com/audit (only 3 spots available).</p><p>Is your customer acquisition cost (CAC) accurate? In this episode, we answer the critical question every marketer and business owner faces: Can you trust the data you’re getting from ad platforms? If you can’t fully rely on those numbers, how can you be sure that your strategy is working?</p><p>We’ll address these questions and share our thoughts on audience definitions, data accuracy, and how...
One Budget Shift. 21.9% More Revenue: Here’s Exactly What They Did
<p>Is your digital strategy outdated? Let us audit it and give you the blueprint you need to scale. </p><p>Book your spot: https://www.tiereleven.com/audit (only 3 spots available).</p><p>Are you still throwing money at ads, hoping to get better results? Well, that approach may be holding you back. In today’s episode, I’m sharing a powerful case study where a simple shift in marketing strategy resulted in a massive revenue boost, all while spending less. </p><p>I break down how we adjusted our budget allocation across platforms, focusing on top-of-funnel channels to increa...
How to Tell If Your Agency Is Performing (Not Just Reporting)
<p>Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit </p><p>Are your ads working, or are the dashboards just telling you what you want to hear? Too many marketers celebrate high ROAS inside Meta or Google while revenue in Shopify tells a very different story. If your agency is “reporting well” but the business isn’t growing, something is broken.</p><p>In this episode, we break down why in-app metrics are often misleading, how platforms double-count conversions, and why your CRM or store data must always be the source of truth. We also share the que...
