SaaS Interviews with CEOs, Startups, Founders
What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a real SaaS business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs
<p >How do you scale a digital document tool to $15M ARR with 28,000 customers—without raising a dollar of VC?</p> <p >Gabriel Ciordas did it by going deep on SEO, mastering self-serve onboarding, and closing six-figure enterprise contracts—all while owning 100% of the business.</p> <p > </p> <p >Gabriel Ciordas is the founder and CEO of Flipsnack, a digital magazine and brochure platform. Since launching in 2011, he's grown the company to $15M in ARR, with 28,000 paying customers and a pricing range that spans from $16/month self-serve plans to $200,000/year enterprise deals.</p> <p > </p> <p >Flipsnack operates in a surpri...
How He Scaled a Niche SaaS to $14M/Year With No Funding
<p >Volie quietly hit $1.2M in monthly revenue ($14M+ per year) selling BDC communication software to car dealerships — fully bootstrapped. In this episode, Scott Davis (President & Co-Founder) breaks down how Volie scaled from 4 customers in 2017 to powering 2,000 dealership rooftops across 300 store groups, all while maintaining a 16% profit margin and retaining ~85% ownership — plus whether he'd take $70M cash for 60% of the business.<br /> <br /></p> <h3>What You'll Learn</h3> <p >How Volie scaled from 4 customers to $14M/year without raising capital</p> <p >Why selling into car dealerships is a powerful (and overlooked) SaaS niche</p> <p >How Volie prices deal...
From $500K to $1.5M ARR: Bootstrapping VR SaaS for Trade Skills
<p >Sabari Nair, co-founder and CEO of Skillveri, joins Nathan to break down how he's scaling a VR-powered vocational training platform to $1.5M ARR today, serving 100+ schools in the U.S., with $350K enterprise contracts — and why he believes immersive training plus SaaS pricing is the future of skilled labor education.</p> <p >In this episode, Sabari explains how Skillveri combines VR software subscriptions, hardware add-ons, and a reseller-led GTM motion to win in a category traditionally dominated by $30K+ one-time simulation vendors.</p> <p > </p> <p >You'll learn:</p> <p >— How Skillveri sells VR training software starting at $4K/year...
From $500K to $1.5M ARR: Bootstrapping VR SaaS for Trade Skills
<p >Sabari Nair, co-founder and CEO of Skillveri, joins Nathan to break down how he's scaling a VR-powered vocational training platform to $1.5M ARR today, serving 100+ schools in the U.S., with $350K enterprise contracts — and why he believes immersive training plus SaaS pricing is the future of skilled labor education.</p> <p >In this episode, Sabari explains how Skillveri combines VR software subscriptions, hardware add-ons, and a reseller-led GTM motion to win in a category traditionally dominated by $30K+ one-time simulation vendors.</p> <p > </p> <p >You'll learn:</p> <p >— How Skillveri sells VR training software starting at $4K/year...
Founder uses Genius Playbook to hit $1M revenue with no employees
<p >In this episode, we sit down with Andrew Fennell, founder of Standout CV, to unpack how he built and scaled a resume-builder SaaS to over 18 million organic visitors, $30K MRR, and $1M+ in lifetime revenue — without venture funding.</p> <p >Andrew walks through his SEO-first go-to-market strategy, pricing evolution, churn reduction, and the exact content and link-building tactics that helped him win in an ultra-competitive space. This episode is a masterclass in bootstrapped SaaS growth, monetization, and acquisition efficiency.<br /> _________________________________________________________________________________</p> <h3>What You'll Learn</h3> <h4>Founder Story</h4> <p >How a recruitment background led to a SaaS op...
Bootstrapping Through War to $6M ARR: A SaaS Founder Story
<p >Vlad Malanin, MD, PhD and co-founder of SpeedSize, shares how he scaled an AI-powered media optimization SaaS from $400K to $6M ARR with just 25 employees. SpeedSize helps enterprise and mid-market brands deliver high-quality images and video without sacrificing site performance, serving over 200 global customers.</p> <p >In this episode, Vlad breaks down SpeedSize's capital-efficient growth strategy, enterprise pricing model, partnership-led GTM motion, and the hard founder decisions required to survive near-zero runway during wartime—while maintaining low churn, strong expansion revenue, and founder control. </p> NOTES: <p >Founder background</p> <p >Surgeon turned AI scientist and CTO</p> <p >Fo...
From $5K to $10M ARR: The ArcAds Founder's Playbook
<p >Romain Torres is the founder of ArcAds.ai, an AI-powered video ad platform that helps marketers create and scale ad creatives with zero production overhead. In just 20 months, he scaled the company from $5K to over $10M in ARR—completely bootstrapped.</p> <p >In this episode, Romain shares how he validated demand without even having a dashboard, the growth playbook that drove viral traction, and the three channels fueling ArcAds' revenue engine today: paid ads, sales, and influencer marketing. He also dives into usage-based pricing, churn recovery, and what's next for the company.</p> <p > </p> <p > Notes:</p> <p...
From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook
<p >Golf course SaaS founder Jason Pearsall shares how Club Caddie scaled from $450K to $9M ARR in 5 years, sold to Constellation Software (CSI), and keeps growing with 600+ golf courses paying ~$15K ACV. If you're building vertical B2B SaaS, this is a masterclass in niche focus, capital efficiency, and smart deal-making.</p> <p >Jason breaks down why he built an end-to-end ERP for golf courses, how he used data-driven outbound, review sites, SEO and "answer engine optimization" (AEO) to win market share, and what really happened during his CSI acquisition and long-term earnout. We cover pricing, ACV targets, GTM...
Bootstrapped to $82M: How Callum Mckeefery Built Reviews.io from His Kitchen Table
<p >Callum Mckeefery built Reviews.io from scratch with his wife—no funding, no equity dilution, and no fluff. In this episode, he shares how they scaled to $12M ARR, outpaced VC-backed competitors, and exited for $82M in an all-cash deal.</p> <p >He breaks down the exact viral loop that created SEO-fueled growth, how they hit $240K revenue per employee, and why he chose not to give employees equity—but still made many millionaires. Callum also opens up about the emotional driver behind the exit: his son's rare genetic condition, and the cutting-edge research he's now funding.</p> <p >Fina...
$3M+ from AI-Generated Children's Books: DreamStories.ai Founder Ricardo Shares His Exact Funnel
<p >How do you scale a consumer AI company to 100,000+ paying customers… without raising VC and while staying profitable?</p> <p >Ricardo, founder of DreamStories.ai, joins Nathan to break down how he built an AI-powered personalized children's book studio that's already done $3M+ in lifetime sales, with average order value around $60 — and why most people misunderstand how to scale paid acquisition for an AI startup.</p> <p >You'll learn:</p> <p >— How he used Facebook ads to profitably acquire 100,000+ customers<br /> — Why his CAC target equals his AOV (and why that works)<br /> — The onboarding funnel that converts like magic (and...
