Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers
Social Media for B2B Growth is the podcast for B2B marketers who want LinkedIn insight — not hacks. Hosted by Michelle J Raymond, a globally recognised LinkedIn Company Page strategist and founder of B2B Growth Co, this podcast focuses on how B2B organisations use LinkedIn as a strategic business channel. Most episodes are solo insights from Michelle, based on real-world work with B2B marketing teams, leaders, and sales organisations. The emphasis is on clarity, relevance, and sustainable growth — not trends, recycled ideas, or empty advice. The show is built around a company page–led approach, scaled throug...
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Why Your Employee Advocacy Isn’t Working on LinkedIn (And How to Fix It)
<p>If your leaders want control and your employees want nothing to do with LinkedIn, you don’t have a content problem; you have an alignment problem. Michelle J Raymond explains why employee advocacy fails on LinkedIn and what actually gets teams confidently showing up.</p><p>Learn how Company Pages should lead strategy while employees scale trust, visibility and real B2B growth.</p><p>Key moments in this episode - </p><p>00:00 The Alignment Problem in Employee Advocacy</p><p>00:47 The Human Side of LinkedIn</p><p>01:26 Leadership Perspective on LinkedIn</p><p>05:31 Employee Perspective on LinkedIn</p><p>...
LinkedIn Company Pages in 2026 - What B2B Brands Must Stop and Start Doing
<p>Most B2B brands are running their LinkedIn Company Pages like personal profiles, and it’s quietly killing results.</p><p>In this episode, Michelle J Raymond breaks down the biggest mistakes B2B marketers make with LinkedIn Company Pages and what must change in 2026 to drive real visibility, engagement and brand growth.</p><p>If you manage a LinkedIn Company Page, lead B2B marketing, or are responsible for employee advocacy and brand visibility, this episode will help you reset your LinkedIn strategy for 2026.</p><p>Key moments in this episode - </p><p>00:00 – Why LinkedIn Company Pages fail...
LinkedIn B2B Marketing in 2026: New Strategies & Changes You Need to Know!
<p>Join Michelle J Raymond as she breaks down the major shifts and strategies for LinkedIn B2B marketing in 2026. From the introduction of 360Brew and the rise of pay-to-play features, to the changing demographics of LinkedIn users, she covers all the essential updates. </p><p>Discover the importance of revisiting your marketing fundamentals, updating your profile and Company Page, and maximising the Power of Two by aligning company and employee efforts. </p><p>This episode is packed with insights to help you stand out and achieve your LinkedIn goals in the coming year.</p><p>Key moments in this...
What Brain Science Teaches Us About LinkedIn Marketing
<p>What does brain science really teach us about LinkedIn marketing for B2B marketers?</p><p>In this episode of Social Media for B2B Growth, LinkedIn expert Michelle J Raymond is joined by marketing behavioural science specialist Nancy Harhut to break down how emotion, relevance, repetition, and buyer psychology shape decision-making on LinkedIn.</p><p>You’ll learn why B2B buyers are never purely rational, why niche LinkedIn content outperforms broad thought leadership, and how to create LinkedIn marketing that drives trust, engagement, and sales — without sounding salesy.</p><p>If you’re a B2B marketer using...
The B2B Marketing Reset for LinkedIn 2026: What to Stop, Start, Rethink & Redo
<p>LinkedIn marketing is changing, and many B2B brands are heading into 2026 with the wrong priorities.</p><p>In this episode, LinkedIn expert Michelle J Raymond is joined by marketing strategist Bec Chappell to unpack a practical B2B marketing reset for LinkedIn in 2026.</p><p>They explore what businesses need to stop, start, rethink and redo to get better results from LinkedIn, without relying on AI shortcuts, beige content or chasing the algorithm.</p><p>You’ll learn:</p>Why LinkedIn strategy must align with real marketing fundamentalsHow brand and relevance drive better B2B outcomes on LinkedInWhat ro...
The LinkedIn Plot Twists That Will Shape B2B Marketing in 2026
<p>LinkedIn changed the rules in 2025 — fast, unexpectedly, and without warning.</p><p>In this episode, host Michelle J Raymond breaks down the five major plot twists every B2B marketer needs to understand before planning their 2026 LinkedIn strategy.</p><p>Key moments in this episode - </p><p>00:00 — The wild year LinkedIn kept us guessing</p><p>01:00 — Why LinkedIn impressions no longer mean success</p><p>03:00 — The shift toward relevance + intent metrics</p><p>06:00 — The rise of comments as a powerful visibility tool</p><p>10:00 — Company Page Premium: worth it or not?</p><p>14:00 — Social selling gets harder as spam increases<...
LinkedIn Company Pages in 2026. What Every B2B Marketer Needs to Know
<p>B2B Marketers are feeling the impact of changes to LinkedIn Company Pages in 2025. Declining reach, falling engagement, confused stakeholders, and pressure to “just make the Page work.”</p><p>In this episode, Michelle J Raymond sits down with Zoe Bermant to break down what every B2B marketer needs to know for 2026 on how LinkedIn really works and the new strategies that actually drive visibility, followers, and results.</p><p>If you manage a LinkedIn Company Page or support one as part of your B2B marketing strategy, this is your essential playbook for the year ahead.</p><p>Ke...
Expert Ghostwriter Reveals Why Your LinkedIn Posts Don't Convert
<p>Why your LinkedIn posts don’t convert and how to fix them. In this episode, we break down the “beige content” problem, why marketers chase likes instead of leads, and the copywriting frameworks that turn LinkedIn content into real B2B conversions. </p><p>Perfect for anyone looking for higher-impact posts, clearer messaging, and a LinkedIn strategy that actually drives revenue.</p><p>Key moments in this episode - </p><p>00:00 Why your LinkedIn posts aren’t converting</p><p>03:12 The beige content problem in B2B marketing</p><p>07:40 How AI-generated copy creates LinkedIn sameness</p><p>11:05 Writing for one L...
The Truth About LinkedIn Right Now: Shifts, Algorithms & What Actually Works
<p>LinkedIn is changing fast — and if you’re a marketer, creator or professional trying to stay visible, you’ve probably felt it. Engagement is unpredictable. The algorithm feels different. And even top creators with huge audiences are struggling to reach their own followers.</p><p>In this episode, Coach Michelle J Raymond sits down with LinkedIn creator Michaela Alexis to unpack exactly what’s happening on the platform, how to build “career insurance”, and what’s actually working right now.</p><p>Key moments in this episode - </p><p>00:00 Introduction</p><p>02:38 Michaela Alexis's LinkedIn Journey</p><p>06:15 Building Career In...
Social Media Customer Care: Best Practices Every B2B Brand Should Use
<p>B2B buyers expect fast, human, helpful responses on social media and most brands are failing.</p><p>In this episode, Michelle J Raymond and social care expert Brooke Sellas break down the best practices for managing customer care across social platforms, increasing responsiveness, and converting conversations into real revenue.</p><p>Key moments in this episode - </p><p>00:00 Defining Social Customer Care</p><p>03:15 The Importance of Brand Conversations</p><p>04:47 Creating Engaging Content</p><p>07:00 Leveraging Social Media for Business Growth</p><p>08:27 Practical Tips for Social Media Engagement</p><p>22:00 The Role of AI in Social...
