Web3 CMO Stories
Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building. Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host. This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.You’ll hear insights from voices such as Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq, Chris Do, Gary Vaynerchuk (Gary Vee).Each episode offer...
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Borrowing Against Bitcoin Turns Selling Into A Choice | S6 E07
<p>Send a text</p><p>Selling crypto to fund life decisions can feel like cutting off future upside. We sat down with Tobias van Amstel, co-founder and CEO of Altitude, to unpack a smarter path: borrowing against assets like BTC and ETH so you can unlock liquidity while staying exposed to growth. From mortgages to market mechanics, we translate DeFi lending into simple mental models that make sense for founders, marketers, and anyone curious about finance that serves real needs.<br/><br/>We start with what’s broken in traditional lending: banks love your salary but struggle to lend ag...
Leading In Public Without Losing Yourself – with Melanie Borden | S6 E06
<p>Send us a text</p><p>Most leaders don’t lose trust because of a bad post—they lose it in the silent spaces where replies never come, assistants answer for them, and messages drift away from the expertise that made them credible. That’s why this conversation goes straight to the root: aligning who you are with how you show up in public, so visibility becomes leadership, not performance.<br/><br/>We sit down with executive visibility strategist and author Melanie Borden to map the difference between credible and performative visibility, and how to sense when you’re crossing...
Gary Vaynerchuk on Creating Everywhere to Stay Visible in an AI-First World | S6 E05
<p>Send us a text</p><p>Discovery is moving from search boxes to AI answers, and that shift rewards creators who ship useful content across platforms that language models trust. We sit down with Gary Vaynerchuk for a sharp, no-fluff talk about how to show up where it counts: YouTube and Shorts to feed Gemini, TikTok and Meta for intent-rich search, LinkedIn for underpriced B2B reach, and newsletters and podcasts that anchor your authority with durable text and audio. The plan for the next 30 days is simple: publish more, in more places, with clearer hooks and stronger stories...
Virality Won’t Pay Your Rent, But Systems Might – with Austin Armstrong | S6 E04
<p>Send us a text</p><p>What happens when your biggest lead source vanishes overnight? We dig into that turning point with Austin Armstrong—CEO of Syllaby, co-founder of AI Marketing World Conference, best-selling author, and creator with 4M+ followers—to unpack how to turn volatile attention into a durable business. From the TikTok ban that exposed platform risk to the systems that now power his growth, Austin shows why views don’t pay the bills unless you build the pipes behind them.<br/><br/>We get specific about trust and community: how a sharp personal brand, consistent value, and re...
Your SEO Isn’t Dead, It Just Learned To Talk – with Chris Donnely | S6 E03
<p>Send us a text</p><p>Recommendation-driven search is here, and it’s changing who gets discovered. We sit down with Chris Donnelly—serial entrepreneur and founder of Searchable—to unpack how large language models like ChatGPT, Gemini, Claude, and Perplexity are becoming the first stop for product advice and purchase decisions. When a single prompt returns five personalized options, the brands that earn those spots win the moment of truth. The question is: how do you become one of them?<br/><br/>We walk through the practical playbook for showing up in conversational search. Chris explains why the shift...
Cards Are Ancient, Stablecoins Are Inevitable, And Compliance Still Ruins Weekend Releases | S6 E02
<p>Send us a text</p><p>Useful beats flashy every time. We sit down with Przemek Kowalczyk, co-founder and CEO of Ramp Network, to unpack the practical moves that make crypto onboarding fast, trusted, and truly global—without asking users to care about the plumbing. From the first failed startup experiments to becoming MiCA-authorized across the EU, this conversation maps how to earn trust at the moment it matters: when someone decides to buy crypto and needs it to just work.<br/><br/>We explore the bottlenecks that quietly kill conversion—right-sized KYC, payment rails that actually clear, and erro...
Why Winning with AI Starts with Business Outcomes, Clean Data and Putting People First | Sandy Carter | S6 E01
<p>Send us a text</p><p>The ground is moving under our feet, and that’s exactly why this conversation matters. We sit down with Sandy Carter to unpack a practical path through the AI hype: start with outcomes, feed models with clean, structured data, and never skip the human change that decides whether an initiative sticks or stalls. From executive playbooks to frontline tactics, we get specific about what works, what fails, and how to build trust when synthetic media blurs what’s real.<br/><br/>We dive into the convergence of AI and blockchain and why verification is b...
The Stories You Loved the Most – Top 10 Episodes of 2025 | S5 E55
<p>Send us a text</p><p>Every year, certain conversations travel further than others. Not because they were louder. But because they resonated.</p><p>In this special year-end episode of Web3 CMO Stories, we’re counting down the stories you loved the most – the top 10 episodes of 2025, based purely on listener engagement and downloads.</p><p>These episodes reveal more than popularity. They reveal patterns.</p><p>Across Web3, AI, marketing and digital business, this countdown highlights the stories that connected with real communities, explored real-world adoption, and challenged how we think about trust, growth and visibility in a fa...
How Web3, Telegram and AI Are Rewiring Gaming Growth | S5 E54
<p>Send us a text</p><p>Players were trading digital loot under trees in MMOs (Massively Multiplayer Online<b> </b>games)<b> </b>long before NFTs existed. That single image sets the tone for this conversation with Rudy Koch, cofounder of Mythical Games and veteran of Call of Duty and World of Warcraft, as we unpack what truly drives Web3 gaming forward: behavior, not buzzwords. We talk about how blockchain formalizes a desire that’s been in games for decades and why the path to mass adoption starts with joy, fairness, and social connection, not a chain logo.<br/><br...
Privacy As A Product Advantage | S5 E53
<p>Send us a text</p><p>Privacy stops being a niche feature the moment you realize it’s not about secrecy—it’s about control. We sit down with Shahaf Bar-Geffen, CEO and co-founder of COTI, to unpack why privacy is rapidly becoming critical infrastructure for Web3, how selective disclosure changes the trust equation, and what it takes to make privacy the default without sacrificing performance or decentralization.<br/><br/>We trace the evolution from transparent ledgers to private transfers and into the next frontier: private apps. Shahaf explains why zero-knowledge proofs alone can’t power complex, multi-party, confidential computat...
