The PPC Den: Amazon PPC Advertising Mastery
The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
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Inside the Most Unusual Amazon Seller Call: Can PPC Software Scale Luxury Tiny Homes?
<p>Imagine spending $75,000 on Amazon ads and selling… just one $40K tiny home. That’s exactly where our guest Caroline found herself after leaving her CFO job and investing $750K into luxury prefab homes. In this episode, she jumps on an onboarding call with Michael from Ad Badger to figure out how to fix a broken PPC strategy, stop wasting money on ridiculous keywords like “IKEA hats,” and actually scale her business. </p><p>Listen in as they break down long sales cycles, high-ticket ad spend, and the exact steps to go from losing $10K per month to dominating the tiny home...
Climbing the Amazon PPC Ladder
<p>In this episode, we’re jumping into the Amazon world just like Mario jumps into a new level.</p><p>I take you out to the limestone cliffs of Austin, where deep-water bouldering meets deep-data Amazon strategy. And while hanging off a rock face (because why not), I break down the real secret of how products rise through the ranks on Amazon: the Sales Ladder.</p><p>You’ll hear how to spot your position in the “level map,” how to analyze the players above you, and how to power-up your listing using reverse ASIN lookups, keyword strike zones, and smar...
PPC Detectives: Solving Amazon’s Most Mysterious Performance Crimes
<p>In this episode, we trade spreadsheets for trench coats and step straight into the shadows of Amazon PPC’s darkest alleyways. What looks like “bad performance” or “great ACOS” at first glance? — rarely is.</p><p>Together with Steve, we crack open five real PPC cases from the Miami field files:</p><p>a suspicious drop in ACOS that wasn’t what it seemed…a top-converting ASIN that suddenly vanished from the scene…a keyword framed for a crime it didn’t commit…an auto campaign that went rogue overnight…and finally, the delicate, dangerous game of cutting branded spend.</p><p>Each case r...
Crack Q4 2025 with AMC Audiences & Deals
<p>In this episode, Michael and Sean Stone dive into the biggest Amazon opportunities of 2025 — how to leverage Amazon Marketing Cloud Audiences and the new Deals rules to maximize Q4 performance. They share real account insights, campaign strategies, and explain why now is the best time ever to be selling on Amazon.</p><p><br></p><p>We’ll see you in The PPC Den!</p><p><br></p><p>🦡 Highlights </p><p><br></p><p>00:00 – Intro</p><p>01:31 – Why Q4 2025 is crucial for Amazon marketers</p><p>05:01 – AMC Audiences – segmentation & targeting</p><p>12:01 – Creating high-impact deals in AMC</p><p>18:31 – Success sto...
Why AI Will Be Your New Assistant on Amazon
<p>In this episode, Michael sits down with Joshua Rawe from AmplyCell to explore a quiet revolution inside Amazon advertising. Téogether, they unpack how AI is taking over the heavy lifting — from creating videos to analyzing data — and why the future of selling on Amazon will belong to those who can think both creatively and technically. You’ll discover how Amazon’s newest AI tools are not just changing ads, but redefining what it means to be a marketer.</p><p>We’ll see you in The PPC Den!</p><p>🦡 Highlights </p>00:00 – Intro02:15 – Are Amazon advertisers becoming more like electricians?08:10...
5 Ways Search Query Data Boosts Sales
<p>In this episode, we welcome Maryna, Amazon PPC Manager at Ad Badger, to our show. We dive into how to leverage search query data to boost sales on Amazon. Maryna shares insights on uncovering hidden keywords customers are actually using, optimizing ad campaigns, and increasing CTR and conversions.</p><p> We discuss when high impressions don’t translate into clicks and how improving titles, images, or pricing can fix that. She also explains the importance of tracking market growth and lost sales, showing why regularly analyzing search query data is key to Amazon success.</p><p>🦡 Highlights </p><p><br /></p>...
A tool I use every month to better manage my Amazon PPC campaigns
<p>In this week’s episode we dive into the powerful Product Opportunity Explorer tool and show you how it can give you an instant pulse on your Amazon PPC performance. Ever wondered if your rising CPCs are just your account scaling or if it’s a market-wide trend? I walk you through real examples from over a thousand marketplaces so you can see exactly how to make sense of CPC increases, sales growth, and competitor activity. Five minutes in the Product Opportunity Explorer can save you hours of guesswork and give you actionable insights to optimize your campaigns. </p><p>🦡 Highl...
How to Audit Amazon PPC Campaigns Using Bulk Files and Pivot Tables
<p>Hey, if you’re managing Amazon PPC, you need to check out the latest PPC Den Podcast episode. Mike walks you through how to audit your campaigns using bulk files and pivot tables — step by step. </p><p>What’s really valuable is how he highlights where ad spend might be wasted, which campaigns or products are performing best, and how to optimize match types like broad, phrase, and exact. </p><p>He also points out the usual frustrations with Amazon Ads — signing in, switching between Seller Central and Advertising — and shows a cleaner, faster way to get insights using sprea...
We Tested AI Video Ads — Here’s What Improved Our ROAS
<p>Michael and Shane White are back — and this time, they’re taking on the wild world of AI video ads. </p><p>You’ve probably heard the hype, but here’s the truth: AI videos are already reshaping how Amazon sellers launch, test, and scale. </p><p>They also dig into what most people get wrong about CVR tracking, why data still beats “gut feeling,” and how video might soon be your best-performing ad type (yes, even if you’re camera-shy).</p><p>So grab your headphones and your favorite coffee mug — it’s time to talk about launches, AI, and the future o...
Amazon PPC Secrets No One Tells You—Explode Your Brand Growth
<p>In this episode, Michael chats with Gonza Martinez about all things Amazon PPC. Gonza shares how he bought his first Amazon brand and dives into his approach to auditing campaigns, spotting opportunities, and boosting sales. They talk about smart strategies, understanding competition, and making data work for profitable growth. </p><p>Gonza also shares his tips for leading a team, learning on the go, and “reviving” ad accounts after buying a brand. Whether you’re a brand owner or just curious about Amazon marketing, this episode is full of insights you don’t want to miss!</p><p>We’ll see you...
