The Futur with Chris Do
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
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Should You Name Your Business After Yourself? w/ Jodie Cook | Ep 423
<p>Chris Do and Jodie Cook challenge the myth that a personal brand makes a business entirely reliant on its founder. They explore how shifting from a "process-dependent" team to a "founder-vibe" culture allows a company to scale and even sell without the owner's constant involvement. Listeners will learn the systems and psychological frameworks needed to build a brand that carries the founder's confidence without requiring their presence.</p> <p><br></p> <p><br></p> <p>Timestamps:</p> <p>(00:00) - Intro</p> <p>(01:07) - The "Accidental" Personal Brand: Jodie’s Story</p> <p>(02:45) - What Buyers Actually Look for in a...
10 Rules for an Authentic Personal Brand w/ Chris Do | Ep 422
<p>Building a successful personal brand isn't about inventing a new persona, but uncovering one's true origin. Chris Do shares ten actionable tips distilled from over a decade of trial and error to help creators stand out in a crowded market. He explains why "different" is superior to "better" and how perceived flaws can actually become a competitive advantage. This session covers the strategic importance of social media as a modern resume and how to cultivate a tribe that champions the brand.</p> <p><br></p> <p>Timestamps</p> <p>(00:00) - Intro</p> <p>(00:16) - Rule 1: Don't chase new, be...
How to Build a Standout Brand w/ Mo Ismail | Ep 421
<p>In this episode, Mo Ismail sits down with Chris Do to explore the dilemma of having multiple passions while trying to build a focused personal brand. Chris explains the concept of "picking a fight" to cut through the noise and why being a "correct contrarian" is essential for true thought leadership.</p> <p>They discuss the difference between symbiotic and parasitic interests, using the analogy of a shark and suckerfish to determine which side hustles actually support the main business. Chris shares his personal journey of integrating his background in design, video production, and business coaching to build The...
The Introvert’s Guide to Visibility w/ Goldie Chan | Ep 420
<p>Chris Do sits down with Goldie Chan, author of Personal Branding for Introverts, to discuss how introverts can build powerful reputations without compromising their nature. They explore the distinction between reputation and personal branding and how the digital landscape offers a "virtual room" for quieter voices to be heard. The conversation reveals personal strategies for navigating social anxiety, the concept of "loud introverts," and how to use distinctive style as a networking asset. Goldie also shares her framework for "ideal daydreaming" to help design a life that balances work and personal well-being.</p> <p><br></p> <p>Timestamps</p> <...
From Shark Tank Deal to $400M in Sales w/ Wombi Rose | Ep 419
<p>Chris Do explores the intersection of art and engineering with Lovepop co-founder and CEO Wombi Rose, the show's first guest to successfully secure Shark Tank funding. They discuss the grit required to pivot from a failing retail model to a $400 million e-commerce powerhouse and how high-level naval architecture training informs their intricate paper designs. Listeners will learn why failing spectacularly is often better than moderate success and how to use customer data to build a defensible creative brand.</p> <p><br></p> <p>Timestamps:</p> <p>(00:00) - Intro</p> <p>(01:23) - The Lovepop mission: 1 billion magical moments</p> <p>(03:09...
The Hidden Cost of Hustle Culture w/ Panache Desai | Ep 418
<p>In this episode, Chris Do sits down with Panache Desai to explore why so many high performers feel burned out despite outward success. Panache challenges the idea that people are broken or need fixing, reframing burnout as a symptom of living from survival, identity, and fear rather than from wholeness. Together, they unpack themes of acceptance, self-trust, and why true power comes from releasing control over the past. The discussion positions peace—not productivity—as the most honest definition of success .</p> <p><br></p> <p>Timestamps</p> <p>(00:00) — Intro</p> <p>(08:05) — Redefining success as peace</p> <p>(15:10) — Identity, ego, and b...
Why Chasing Metrics Ruins Your Content w/ Chris Do | Ep 417
<p>In this episode, Chris Do challenges the belief that content performance should be measured by likes, views, or algorithmic wins. He explains why treating social media as a scorecard disconnects creators from their true intentions and ties self-worth to external validation. Drawing from over a decade of experience building a multimillion-dollar brand, Chris shares how creating from honesty and self-expression leads to clarity, confidence, and deeper connection. Rather than chasing metrics, he argues that content should serve as a tool for self-understanding and meaningful communication.</p> <p><br></p> <p>Timestamps</p> <p>(00:00) — Intro</p> <p>(02:03) — Metrics distort self-worth</p> <...
Playing the Long Game in Business and Life w/ Jodie Cook | Ep 416
<p>In this episode, Chris Do sits down with Jodie Cook for a wide-ranging conversation about playing the long game in business, relationships, and life. They unpack the difference between short-term wins and infinite games, emphasizing why building something you never want to sell leads to deeper fulfillment and clarity. Chris reflects on his own journey through financial security, meaning, and redefining success beyond money.</p> <p>Together, they explore how scarcity thinking shapes decisions and why authenticity compounds over time. The discussion sets the foundation for choosing purpose-driven work that can sustain decades, not just seasons.</p> <p><br><...
How to Beat the Competition Without Lowering Your Prices w/ Chris Do | Ep 415
<p>In this episode, Chris Do challenges the belief that creative work is a commodity and explains why lowering prices is rarely the right solution. He reframes competition through the lens of imagination, using everyday examples to show how value is created through differentiation, convenience, and storytelling rather than cost-cutting.</p> <p>By breaking down familiar products like lettuce, money, and stock certificates, he illustrates how perceived value can increase dramatically with the right positioning. The episode pushes listeners to reconsider how they describe and package their own services instead of racing to the bottom on price.</p> <p><br><...
Turning Life’s Hardest Moments Into Growth w/ Dr. John Demartini| Ep 414
<p>In this episode, Chris Do sits down with Dr. John Demartini for a wide-ranging conversation on human perception, trauma, and the power of reframing life experiences. Dr. Demartini shares his extraordinary personal journey—from severe learning challenges and homelessness to becoming a prolific researcher, educator, and author—highlighting how adversity became a catalyst rather than a limitation.</p> <p>The discussion explores how values, awareness, and conscious questioning shape behavior and long-term outcomes. Throughout the conversation, listeners are invited to reconsider the stories they tell themselves about hardship and success.</p> <p><br></p> <p>Timestamps</p> <p>(00:00) — Intro</p> <p>...
