Marketing Trends
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you're leading a team or aspiring to innovate, Marketing Trends is your new secret weapon.
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Ex-TikTok CMO (Spotlight): Your 90-Day Campaign Cycle Is Killing You
<p>Most brands think viral marketing takes months of planning and massive budgets. Nick Tran engineered it in 72 hours.</p><p> </p><p>In this segment from Marketing Trends, the former Global Head of Marketing at TikTok breaks down the exact reverse-engineered playbook that turned unknown creators like the Ocean Spray skateboarder into overnight viral sensations, and why the traditional 2-3 month campaign timeline is dead.</p><p> </p><p>From understanding why Nick tells marketing leaders to "kill your KPIs" and hire for intuition instead, to learning how he identified viral potential before it happened, this is a masterclass in...
He Built FaceTune's AI… Here's What He Says Marketers Get Wrong
<p>The marketing teams winning with AI today are not the ones chasing every new model release. They are the ones who found the boring, repetitive tasks their teams hate and automated those first.</p><p>Nir Pochter, Co-Founder and CMO at Lightricks, joins Stephanie Postles on Marketing Trends to break down what AI actually means for creative workflows and why most teams are still using it wrong.</p><p>You’ll learn:</p><p>- The "algebra problem" of AI adoption</p><p>- How to save your design team 80% of their time</p><p>- Why the gap be...
Website Expert: These Mistakes will Make or Break Your Entire 2026
<p>The websites that win today are not the ones with the most content. They are the ones that deliver a fast, clean experience in the very first second a visitor arrives.</p><p>Josh Koenig, Co-Founder and SVP of Marketing at Pantheon, joins Stephanie Postles on Marketing Trends to break down what he is seeing across thousands of high-traffic sites and why most teams still miss the basics. He explains how the shift from search to ask is changing online discovery, what AI bots prioritize when they crawl a site, and why the fundamentals of clarity, structure, and speed...
The CMO Who Never Becomes Obsolete
<p>The most future-ready marketing leaders aren’t the ones chasing trends… they’re the ones who can reinvent themselves every time the industry changes.</p><p>Michelle Huff, Chief Marketing Officer at Alteryx, joins Marketing Trends to break down the mindset that kept her relevant through every major tech revolution, from Web1 to cloud, SaaS, PLG, and now AI. She explains how to balance curiosity with focus, why AI is really about automating judgment (not just tasks), and how she’s redesigning her marketing org around agents, automation, and new workflows.</p><p>Michelle also shares early results from Alteryx’...
Two Executives Living Under One Roof: The System That Keeps Them Sane
<p>The strongest marketing leaders are not the ones with perfect plans. They are the ones who know how to lead through real life.</p><p>And few people understand that better than Niki Hall and Dayle Hall.</p><p>Niki, former CMO of Five9, and Dayle, CMO of SnapLogic, join Marketing Trends to share how they balance two big careers, raise a family, and approach marketing from completely different angles.</p><p>They break down how they support each other through major job shifts, navigate brand versus demand debates, and build teams that can adapt to rapid change. They...
TikTok’s Ex Head of Marketing Reveals The Playbook for Viral Content
<p>The brands everyone talks about are not the safest ones. They are the bold ones.</p><p>And few people understand that better than Nick Tran.</p><p>The former TikTok Global Head of Marketing and current Diageo President and CMO joins Marketing Trends to break down how he built momentum inside fast moving environments, rebuilt brands under pressure, and helped TikTok become a cultural engine instead of just another app.</p><p>Nick explains why the traditional marketing playbook is obsolete, how to create ideas that move culture instead of reacting to it, and what today’s fastest mo...
CMOs Are Hiring Fiverr Freelancers? Find out why.
<p>When everyone has access to the same AI tools, what separates the great from the forgettable is the human behind the screen.</p><p>Fiverr’s VP of Global Brand Communications, Shiri Hellmann, joins Marketing Trends to break down how her team turns chaos into creativity. From producing the viral “Gary” campaign with real freelancers to writing a rom-com about avocados, Shiri reveals how Fiverr spots cultural moments early, takes smart risks, and proves that talent still beats the algorithm.</p><p> </p><p>CHAPTERS / KEY MOMENTS</p><p>00:00 - The Weirdest Fiverr Requests Ever</p><p>02:58 - How Fiverr...
Why Brand Associations Outlast Trends
<p>Brands don’t live in campaigns… they live in memory.</p><p> </p><p>In this episode of Marketing Trends, Ulli Appelbaum, Founder & CSO of First The Trousers Then The Shoes, joins Stephanie Postles to unpack how brand associations and mental availability determine what people choose long after the ad ends.</p><p> </p><p>From Geico’s 15%, Snickers’ hunger fix, and Nike’s evolution of “Just Do It,” to Salesforce’s AI rebrand and Harley-Davidson’s Jumpstart, Ulli reveals why the brands that last are the ones that refresh old memories instead of chasing new fads.</p><p> </p><p>Key Moments: <...
How the Museum of Illusions Creates Viral Marketing
<p>How do you market the experience of walking through rooms of illusion that flip reality on its head?</p><p> </p><p>In this episode, Stephanie Postles chats with Andy Levey, the mastermind CMO behind the Museum of Illusions, to discover how to craft unforgettable moments that captivate audiences. Learn how to apply these strategies to market brands that sell experiences - from local business, SaaS, B2B, and more.</p><p> </p><p>Key Moments:</p><p>00:00 Andy Levey Turns Wonder Into Marketing Strategy</p><p>02:00 Inside the World’s Most Photographed Museum</p><p>04:00 From Wall Street to V...
GoodRx’s Wild West Brand Marketing Bets Big On Audio
<p>He became CMO of GoodRx in just five years, then started taking big swings: reviving nostalgic jingles, building an audio-first brand strategy, and proving that sound can punch through today’s visual overload.</p><p>Ryan Sullivan joins Marketing Trends to share how he moved from performance marketer to CMO at record speed, why he’s betting on radio and podcasts, and how a singing prairie dog and memorable earworms can do serious brand-building work.</p><p>Ryan and Stephanie dig into balancing art and science in measurement, evolving a beloved brand without throwing away equity, launching the “Savings Wrangl...
