Podcasting Insights: growth advice for people and brands
Are you a brand or individual who's looking to improve and grow your podcast? You're in the right place. Together, we'll help you attain 'podmastery'. Podcasting is such a complex medium, with so many factors that can impact your success. It's my goal to cover all these topics with you, and help you maximise the results you're getting from your efforts. My name is Neal Veglio and I've been in the podcasting game since 2001, when I became the first person in the UK to upload audio of my then radio show online, and generate an audience. This audience followed me...
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Why most podcasts sound the same (and how to fix yours)
<p>Most podcasts sound the same — and it's killing your growth.</p><p>If your show blends into the feed, this episode breaks down exactly why… and what to change.</p><p>In this episode you’ll learn:</p><p><br></p><p>Why copying “successful” shows usually backfires</p><p><br></p><p>The #1 format mistake (hint: your guest intro)</p><p><br></p><p>How to build episodes around pain points</p><p><br></p><p>Why packaging matters more than you think</p><p><br></p><p>The simple rule for titles, intros and structure</p><p><br></p><p>...
This BS advice is consistently peddled by gurus
<p>Consistency. The word that sends podcasting “gurus” into fits of self-righteous joy as they pedal their courses and services. Think about it—how many times have you been told you have to publish your podcast on the same day, every week, at the exact same time? Some of you are still clutching your calendar and sweating because you’ve missed a Thursday morning release and assume your show’s doomed.</p><p>Today, I’m slapping the nonsense out of that belief.</p>
This podcast is now fixed. Kinda...
<p>In this episode:</p>This podcast is taking a new direction. Audience is split; creators want craft, while marketers crave strategy. A brand new show called B2B Podcasting Insights is launching for the business-minded listeners. Podcasting Insights will still be your creative haven, sans the marketing jargon. Expect shorter, punchy episodes that dive into serious ROI without the fluffy stuff. Next week, we'll chat about why consistency in podcasting might just be overrated. <br/>
Cringe! This podcast strategist screwed up his own podcast strategy
<p>You know that thing where you give everyone else great podcast advice… and then ignore it yourself?</p><p>Yeah. That.</p><p>In this episode, I’m calling myself out. </p><p>And fixing my own podcast strategy in public. </p><p>I realised my show had drifted, lost focus, and wasn’t clear who it was really for. So I’m stripping it back, rebuilding the positioning, and showing you exactly how to get clarity on your own audience too.</p><p>If you’ve ever wondered whether your show’s serving the right people, or just shouting int...
Why you don't need a camera to grow your podcast!
<p>If you're fed up with hearing people insist you "need to put your podcast on YouTube", this episode will give you a sense of relief. </p><p>I've just come back from judging the Independent Podcast Awards and spent time with some of the best indie creators around. </p><p>What struck me wasn't how eager they were to jump on video, but how quickly the myth started to unravel once we looked at what video actually costs independent podcasters, in cash, energy, and lost focus. </p><p>This episode is all about unpacking the hard truth behind the "...
Slopcasting! Inception Point AI's Efficiency Kills Intimacy (and podcasts)
<p>AI makes it easy to ship more… of nothing. Here’s why “slop-casting” is flattening audio and how to outplay it with Voice, Value, and Vulnerability. </p><p>Bonus: suggestion for a simple A/B experiment you can do today to audit your soul in the feed. </p><p>Prefer an actual audit with me? Book here: podmastery.co/lite.</p><p>Mentioned in this episode:</p><p>A Podknows Production</p><p>Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https...
Your podcast promotion strategy's in reverse!
<p>There’s a hard truth most podcast experts will dodge, but I don’t have the energy or patience for avoiding it - there’s a reason your podcast audience isn’t growing, and it’s not because you haven’t been hustling hard enough on LinkedIn or spamming your socials. </p><p>Look, I see it over and over; brand new podcasters with all the energy in the world, launching their show and immediately going full throttle with promotion before even figuring out whether the content’s actually any good. </p><p>In this episode of Podcasting Insights, I lay out why...
Don't Diary of a CEO! Instead, Sugarhill Gang your podcast!
<p>Rapper's Delight might be the anthem we often think of when it comes to hip hop's origins, but let me hit you with a plot twist – it wasn’t the first. That honor actually goes to a gospel group called the Jubilees, who dropped a rap-like hit back in 1946! Wild, right? This kick-off leads us into a deep dive about the real essence of being ‘first’ in the podcasting world. It’s not just about who got there first; it’s about who can break through the noise and grab attention. We’ve all seen the podcasters vying to become the nex...
Love your podcast's haters: turning critics into your secret weapon
<p>Every podcaster dreads it: that brutal one-star review, the public comment that rips your hard work to shreds. But what if your harshest critic is actually your greatest growth tool?</p><p>In this episode of Podcasting Insights with The Podmaster, I'm sharing the real story of how a vocal hater went from blasting my radio morning show to becoming one of my biggest advocates, even booking me for private gigs. </p><p>You’ll learn how I made that happen, and how you can use the same methods for your podcast and any critics you get along the wa...
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