Slay The Spray
What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.
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The Numbers Behind Shonna Dexter’s $800K Spray Tan Business
<p>In this episode of Slay The Spray, Kelly Callaghan sits down with Shonna Dexter, owner of Recreating Rays Spray Tan Studios and founder of The Sunless Legacy, to discuss what it really takes to build a profitable and sustainable spray tanning business. After 15 years in the industry, Shonna shares the lessons behind growing from offering $20 spray tans in her basement to running two salon locations, managing a team, and helping other spray tan professionals become successful business owners.</p> <p>By the end of this episode, you will learn about:</p> Why understanding your costs, profit margins, and break-even...
Your Personal Brand Is Your Superpower: Kristy on Social Media Growth
<p>In this episode of Slay The Spray, Kelly Callaghan sits down with Kristy, founder of Soul Ties Marketing and a former spray tan artist, to discuss building a personal brand that attracts the right clients. Kristy shares her entrepreneurial journey and explains how authenticity, strategic social media, and genuine connections can help beauty business owners grow their businesses.</p> <p>By the end of this episode, you will learn about:</p> Why showing your face and personality helps clients connect with and trust your business. How understanding your ideal clients’ concerns, insecurities, and needs helps you create content that sp...
AI for Spray Tan Artists: Work Smarter, Save Time, and Grow Your Business
<p>In this episode of Slay The Spray, Kelly Callaghan shares how she is using AI to streamline business operations, save time, and scale X-Tan Sunless. She explains how spray tanning artists can use AI as a virtual employee to simplify everyday tasks, strengthen their brand, and grow their businesses more efficiently.</p> <p>Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.</p> <p>By the end of this episode, you will learn about:</p> How AI can help you save time, reduce workload, and grow yo...
From Scrolls to Bookings: Social Media Content That Attracts Spray Tan Clients
<p>In this episode of Slay The Spray, Kelly Callaghan sits down with her bestie, Anna Hollowell, to talk about creating social media content that attracts clients without the overwhelm. Anna shares practical strategies for showing up with confidence, building genuine connections, and turning content into bookings for your spray tanning business.</p> <p>Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.</p> <p>By the end of this episode, you will learn about:</p> <p>Why confidence, not a lack of content ideas, may be ho...
How to Grow Your Spray Tan Business Beyond a Full Booking Schedule
<p>In this episode of Slay The Spray, Kelly Callaghan shares a behind-the-scenes look at a webinar she recorded with Nicole Gifford of GlossGenius. Kelly talks about her journey from starting a mobile spray tanning business with $2,000 to building a seven-figure business, and shares practical strategies for spray tanning artists and salon owners who want to increase revenue, retain clients, and grow without doing everything themselves.</p> <p>Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.</p> <p>By the end of this episode, you will le...
From Spray Tan Artist to 150-Person Event Host: Shelby Amberg on Betting on Yourself
<p>In this episode of Slay The Spray, Kelly Callaghan sits down with Shelby Amberg, owner of Lure Lueur, to talk about stepping outside your comfort zone, believing in yourself, and taking action on big business ideas. Shelby shares how attending Slay The Spray helped shift her mindset, build meaningful connections, and give her the confidence to take a bold idea from a written goal to a 150-person beauty event in just three months. She also talks about growing her spray tanning business, hiring her first employee, building a strong network, and learning to bet on herself even when she...
How to Get More Spray Tan Clients Beyond Social Media: Klaudia Rayne on Growing Your Business
<p >In this episode of Slay The Spray, Kelly Callaghan sits down with Klaudia Rayne of Klaudia Rayne Beauty to talk about how to grow a successful spray tanning business, attract more clients, and increase revenue without relying on social media alone. Klaudia shares how she started spray tanning while in beauty school and built her business through consistency, community, referrals, content, and a strong focus on the client experience. She also shares practical strategies for making more from each appointment, selling retail without feeling “salesy,” choosing between a mobile and studio business, and building a spray tanning business around the...
Your Spray Tan Brand Is More Than a Logo: Madison Orchard on Attracting Your Ideal Clients
<p >In this episode of Slay The Spray, Kelly Callaghan sits down with Madison Orchard, founder of The Sunless Bar, to talk about building a strong spray tan brand, attracting ideal clients, and growing a successful spray tanning business. Madison shares her journey from spray tan artist to brand and business owner, along with practical branding strategies that can help spray tan artists stand out in a competitive market. She breaks down why effective branding goes far beyond a logo or Instagram aesthetic and explains how positioning, consistency, a professional website, and the overall client experience can help you attract...
Stop Underpricing Yourself: Chelsea's $30-to-Premium Pricing Shift
<p >In this episode of Slay The Spray, Kelly Callaghan sits down with Chelsea Whipple, owner of Glow Babe Studio, to unpack her journey from stay-at-home mom to two-salon spray tan business owner. Chelsea opens up about the pivotal moment at Slay the Spray 2021 that changed how she priced her services, the leap of faith it took to invest in a second location, and the mindset shifts required to grow from a solo artist into a boss running a team.</p> <p >By the end of this episode, you will learn about:</p> How a simple raise-your-hand moment at Slay...
Your Why Isn't Enough (Here's What Actually Keeps You Going)
<p >In this episode of Slay The Spray, Kelly Callaghan shares the deeply personal evolution of her "why" — from investing her last $2,000 to escape corporate life, to building a multi-million dollar spray tanning empire, to redefining success after motherhood and postpartum depression. She opens up about validation, freedom, connection, and what really drives her more than a decade into building X-Tan Sunless and the Slay The Spray community.</p> <p >Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.</p> <p >By the end of this episode, you...
