The Boardroom Buzz: Grow, Sell, or Exit
Boardroom Buzz is the straight-talk playbook for owners who built their service businesses from the crawlspace up and want to master the next move—whether that’s doubling down on growth or preparing for a life-changing exit. Hosted by Jason & Jeremy Julio—“The Blue-Collar Twins” who turned a service-truck start-up into a multimillion-dollar success—and mentored by veteran deal-maker Paul Giannamore, the show turns boardroom finance into stories you’d swap over a tailgate. Expect 40-minute deep-dives that unwrap one real transaction and one valuation lever you can pull today, plus quick “Market Pulse” riffs that flag shifts every operator should watch. If y...
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Harnessing AI for Business Growth: Insights from Mat Rogers
<p>In this episode of The Boardroom Buzz, the Blue Collar Twins sit down with Mat Rogers, the COO at Lizard Marketing.</p> <p>Join us to learn about Mat's career evolution from pest control to marketing. The impact of AI and digital tools on business growth and the strategies for branding and online presence in the service industry.</p> <p>You’ll learn:</p> From Pest Control to Digital MarketingNavigating the Digital Marketing LandscapeThe Impact of AI on Marketing StrategiesBuilding Strong Client RelationshipsManaging Client ExpectationsGrowth Stages of BusinessesThe Role of AI in Business GrowthThe Future of AI in MarketingAI's Im...
EP233 – From Lawn Care to $100M Pest Control Empire: Jonas Olson's Journey
<p>In this episode of The Boardroom Buzz, the Blue Collar Twins sit down with Jonas Olson, the founder and CEO of Pest Badger in Wisconsin and Michigan.</p> <p>Join us as Jonas shares his inspiring journey from lawn care to building a multi-million dollar pest control empire. Discover his strategies for scaling, marketing, team building, and the importance of relentless execution in business growth.</p> <p>You’ll learn:</p> From Lawn Care to Pest Control: A Unique TransitionNavigating Challenges: The Impact of COVID-19Scaling Success: The Growth of Pest BadgersMarketing Magic: Standing Out in a Competitive IndustryEmpowering Te...
EP232 – From One-Man Van To National Player: Gary Journeaux On Building Australia’s Largest Independent Pest Company
<p>In this episode of The Boardroom Buzz, the Blue Collar Twins sit down with Gary Journeaux, founder of Competitive Pest Services (CPS) – the largest independent, 100% Australian‑owned pest company with national coverage and a 200% money‑back guarantee.</p> <p>Gary bought a tiny one‑man pest business at 24, with zero experience on the tools, and grew it into a 200‑person operation with teams across Australia and Myanmar, national commercial portfolios, and technicians who are some of the best paid in the industry.</p> <p>He did it without private equity, without big marketing budgets (zero AdWords for 5+ years), and without be...
EP231 – Door-to-Door Millionaire: Lenny Gray On Building In‑House Sales Engines That Actually Stick
<p>In this episode of The Boardroom Buzz, the Blue Collar Twins sit down with Lenny Gray, the guy other Utah killers call “the godfather of door-to-door.”</p> <p><br /></p> <p>Lenny started as an Orkin rep in the late 90s, built his own pest company from two dudes and a truck into the largest residential player in Utah, and went on to three separate exits across multiple branches. Today, he runs D2D Millionaire, helping 40+ home-service verticals build in-house door-to-door programs that grow fast without nuking retention or reputation.</p> <p><br /></p> <p>If you’ve ever wonder...
EP230: From Zero To 3,000 Reviews In 3 Years – How Ruva Blends Door-to-Door & Digital In The Northeast
<p>In this episode of The Boardroom Buzz, the Blue Collar Twins sit down with Trevor Sharp and Scott Sandberg from Ruva Pest Control, the Utah door-to-door guys who packed up, moved to Connecticut, and built a high-retention pest brand from scratch.</p> <p>In just three years, Ruva has stacked close to 3,000 five-star Google reviews, blended aggressive door-to-door with disciplined digital, and built a culture where twenty‑somethings earn $80K+ and line up for supervisor licenses. They share how they chose Connecticut, why they fired almost their entire first ops team, and how they rebuilt around culture, referrals, and cu...
Episode 229 — The '96 Bulls of Pest Control: Chase Goodeill on Partners, Growth, and Grit
<p>What does it take to build a pest control company that wins—year after year—without relying on outside investors to do the heavy lifting? According to Chase Goodeill, it starts with the right people around you. This week, the Blue Collar Twins sit down with the owner of Pest Control Consultants to unpack why he and his partners joke they’re the “’96 Bulls”—a tight, competitive crew with complementary strengths, a “whatever it takes” mentality, and a shared mission to turn pest control into a wealth-building vehicle for everyone on the team. </p> <p>Chase shares how he learned to sell befor...
Episode 228 — Discipline Over Flash: How Michael Garvey Built Coastal Fertilization While Wearing a Badge
<p>Michael Garvey isn’t a full-time entrepreneur — he’s a full-time New Jersey state trooper who built a serious lawn fertilization and weed control business on his days off. The Blue Collar Twins sit down with the founder of Coastal Fertilization to unpack how discipline, structure, and smart partnerships turned a side hustle into a tightly run operation serving nearly 900 customers.</p> <p>Starting in 2017 with just 10 accounts, Michael leveraged mentorship, branding, and systems to scale Coastal without chasing discounts or cutting corners. He breaks down why professional trucks, visible yard signs, referrals, and geographic focus outperform flashy marketing — and how...
Episode 227 — The Business of Looking Sharp: Inside Brian Hatfield’s ByDesign Standard
<p>Landscaping has long carried a rough-and-ready reputation — trucks with branches sticking out, stained shirts, and crews that “get the job done” but don’t always look the part. Brian Hatfield set out to rewrite that story.</p> <p>The Blue Collar Twins, Jason and Jeremy Julio, sit down with the President of ByDesign Landscapes to unpack how he built a brand where clean fleets, crisp uniforms, and elevated service weren’t nice-to-haves — they were the strategy. </p> <p>Brian started cutting lawns with his father, worked for top New Jersey competitors, and saw firsthand how the image of the industry held...
Episode 226 — From Gang Life to Growth Mindset: How Michael Keith Built Cal Coast Pest Management
<p>Most people in pest control don’t start their story in county jail — but Michael Keith did. The Blue Collar Twins, Jason and Jeremy Julio, sit down with the founder of Cal Coast Pest Management to hear how he went from a violent upbringing in South San Diego to building one of the most respected pest companies in the region.</p> <p><br /></p> <p>After doing time at 18 and cutting ties with his past, Michael bounced through jobs until a community college class introduced him to pest control — and the structure he’d been missing. From Joshua’s to Clark t...
Teach, Build, Exit: The Unexpected Journey of Dan Peltz and Shift New Jersey
<p>From history teacher to CEO, Dan Peltz never planned on becoming an entrepreneur — but when he saw a gap in how young adults with special needs were supported after graduation, he built something extraordinary.</p> <p>This week, the Blue Collar Twins, Jason and Jeremy Julio, sit down with the founder of Shift New Jersey to uncover how a simple idea turned into a statewide service helping thousands — and ultimately, a multi-million-dollar acquisition.</p> <p>Dan shares how he launched Shift with no business experience, survived losing his investors just six months in, and scaled the company to 40+ employees and...
