10PlusBrand
https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. By the end of 2023, Joanne is planning to produce and host 100th episode. Whether it is a long and in-depth interview of a notable or an influencer, or a 30-second insight, 10 Plus Podcast timely airs high quality content on various subjects on current events, technology, Silicon Valley, life experiences, politics, culture and the arts. Coming soon, Joanne Z. Tan’s two bo...
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AI Avatars, AI Personalities, AI Agents, Digital Influencers - How to Prevent Brand Damage from the Risks of Deepfake_Joanne Z. Tan_Season 2, Episode 89
AI avatars are rapidly becoming the new interface between brands and their audiences. They speak, represent, influence, and engage at scale. But as AI personalities evolve, so do the risks that come with them. <p>In this episode, Joanne Z. Tan breaks down the strategic reality behind AI avatars, AI agents, digital humans, and virtual influencers, and why they are redefining customer experience and user expectations across industries. More importantly, she addresses the growing threat landscape: deepfake misuse, synthetic identity manipulation, and the accelerating risk of brand damage and reputation harm.</p> <p>👉 To read the full article: https://aixd.wor...
Competitive Moat in the AI Native Age: Trust, Identity & Customer Experience_Joanne Z. Tan_Season 2, Episode 88
What is the best competitive moat in Agentic AI? Why AI Can’t Replicate Brand Trust and Identity? <p>Brand strategy, brand moat, brand trust, customer experience, Brand DNA, thought leadership, brand differentiation, AI era branding, AI experience design, AIXD™.</p> A brand moat is built on trust, identity, and user experience — assets AI and competitors cannot easily replicate. <p>In an era where AI accelerates commoditization and competition, your brand is the one competitive advantage AI cannot copy. In this episode, global brand strategist, Thought Leadership Coach, and AIXD™ pioneer Joanne Z. Tan breaks down what a brand competitive moat real...
In-house AI Brand Agents or AI Consumer Agents (like ChatGPT)? - Win Brand Visibility in AI Search_Joanne Z. Tan_Season 2, Episode 87
Are In-House AI Brand Agents the Key to Winning Brand Visibility in the Age of AI Search? <p>If your brand isn't showing up in AI-generated answers, it doesn't exist — there is no "page two" on ChatGPT.</p> <p>As AI replaces traditional search and agentic AI begins to reshape how consumers buy, not just how they browse, the brands that thrive will be the ones that stop optimizing for search engines and start optimizing for large language models (LLMs). The strategic shift: from SEO to SOM — Share of Model.</p> <p>In this episode, brand strategist and thought leadership coac...
AI Native Leadership: Proactive Leaders Design for Human Experience. Reactive Ones Extract From It_Joanne Z. Tan_Season 2, Episode 86
The Strategic Divide That Will Define the AI Native Age <p>To watch it as a 3-min video</p> <p>To read it as a 1-min blog </p> <p><br> Have you ever felt that an AI-powered product was treating you as a data source rather than a human being worth serving?</p> <p>I recently walked away from an app I had relied on for years. It refused to let me access my own account unless I consented to handing over my personal data — no alternative, no negotiation. I deleted it without hesitation.</p> <p>This is not an iso...
Alysa Liu's Pursuit of Self Fulfillment Won Her the 2026 Olympic Gold Medal "My Way"_Joanne Z. Tan_Season 2, Episode 85
Alysa Liu, in choosing joy and self fulfillment over winning at all cost, proved that doing it "my way" is the ultimate competitive advantage. In this episode of SoS – Sip of Solace <p>When Olympic figure skater Alysa Liu was asked how she felt about the gold medal around her neck, she shrugged with playful confidence: it matched her hair color. To her, the medal was just a physical object. Something she could even lose.</p> <p>What she refused to lose was herself.</p> <p>After rising to fame at 13 and stepping away at 16 from a win-at-all-costs training culture, sh...
What's "AIXD" - AI Experience Design? Why does it save you time & money in Agentic AI?_Joanne Z. Tan_Season 2, Episode 84
With excitement, we are announcing the birth of AIXD.World, a subsidiary of 10PlusBrand.com. Learn what AIXD (AI experience design) is all about (hint: it is not anti-AI, but pro-human.) AIXD is not the same as UI and UX. <p>UI (user interface) and UX (user experience) are terms often associated with app design. As Google famously explains: if a digital product were a house, UX is the structure and wiring (how it works), while UI is the paint and furniture (how it looks).</p> <p>AIXD goes further. It is both the architectural blueprint and the interior design—bu...
AI Native: What's Ahead of Agentic AI for Enterprises_Joanne Z. Tan_AIXD.world (website to be launched soon)_Season 2, Episode 83
AI Native is shifting AI from a feature to the foundation of products, services, and business models. Why AI Native matters now and how AI Native design separates leaders from followers <p>AI Native is not about adding AI tools to legacy systems. It is about architecting offerings and operations where intelligence is built into every layer. Instead of rules-based logic and siloed data, AI Native models rely on connected, data-driven ecosystems that continuously learn, adapt, and improve performance.</p> <p>👉To read the full article </p> <p>👉To watch it as an 11-min Youtube video</p> <p>Organizations pursuing AI Nati...
Is Your Life a Roundtrip or One Way?_ a short poem by Joanne Z. Tan_Season 2, Episode 82
This is a short poem by Joanne Z. Tan: "Is life One Way or a Round Trip?" using metaphor of creek, river, lake in Yosemite, rain, snow, lightning, thunders, clouds, and the fog in Golden Gate Bridge, symbolizing life's journey. <p>To watch it as a 2-min video</p> <p>To read it as a blog </p> <p> </p> <p>A tiny creek </p> <p>In the high country of Yosemite</p> <p>Born of melting snow</p> <p>Filtered through the clefts of granite</p> <p>Streaming down a thawing peak.</p> <p> </p> <p>Dripping, dropping,</p> <p>Dancin...
What is a Brand Story? Why storytelling of a hero’s journey is key to building a storybrand_Joanne Z. Tan_Episode 81, Season 2
What is a brand story? - A brand story is a narrative about a brand, business or personal, based on facts, records, user experience, employee stories, testimonials, and founder’s memories, all of which illustrate brand DNA, values, and brand experiences. <p>👉 To watch this short intro as a 2-min video</p> <p>👉 To read this short intro as a 1-min blog</p> 👉 This intro leads to the full article available for a small fee. <p>You will learn:</p> <p>- Facts alone don’t persuade—but stories do;</p> <p>- Authenticity can’t be fabricated, only revealed;</p> <p>- The most p...
What's Brand Design? Why is it both "offense" and "defense" in the AI Age? (Pt 2 of 2)_Joanne Z. Tan_Episode 80, Season 2
Brand Design is the process of creating unique visuals, such as name, slogan, logo, to symbolize and amplify brand DNA, personality, and voice, through color, font, and brand image. <p>👉 To watch this short intro as a 2-min video</p> <p>👉 To read this short intro as a 1-min blog</p> <p>Now let me ask you something.</p> <p>If AI can generate a logo in 30 seconds…<br> If Canva can give you 15 brand kits before lunch…<br> If everyone has access to the same tools…</p> <p>Why do so few brands actually stand out?</p> <p>And why do so man...
