Purposing
Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start? Purposing speaks with leaders from some of the world’s most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into clear, actionable advice you can use in your own business. Why did John Lewis Partnership modernise their purpose in the midst of a global pandemic? How did The Body Shop make their purpose matter to...
10
Why social impact belongs in the boardroom: Inside ServiceNow’s approach to change | Lyndsay Harris-Kyei
<p>What does it take to make sustainability part of the way a business thinks, operates and grows? And how can sustainability teams connect their work to business priorities, from customer needs and efficiency to innovation and revenue?</p><p>In this episode, Becky is joined by Lyndsay Harris-Kyei, VP, Global Impact & Chief Sustainability Officer at ServiceNow. Drawing on ServiceNow’s journey to embed sustainability across its business and products, Lyndsay shares how the company is bringing sustainability into everyday decision-making and connecting its impact ambitions with business growth.</p><p>In this conversation, you’ll hear why sustainability needs to b...
How fair are bananas? What Fyffes learned from a workers rights crisis in its value chain | Caoimhe Buckley
<p>What does it take to make a global supply chain more sustainable? And how can businesses address the human rights and environmental challenges behind everyday products like bananas?</p><p>In this episode, Becky is joined by Caoimhe Buckley, Chief Corporate Affairs Officer at Fyffes. Drawing on Fyffes’ journey to strengthen its approach to human rights and sustainability, Caoimhe shares how the company has worked to better understand the impacts of its supply chain and create meaningful change in the communities connected to its business.</p><p>In this conversation, you’ll hear how a human rights crisis became a tu...
What if supermarkets could end food poverty? The Iceland Food Club story | Hilary Berg
<p>What does it take to turn a good idea into meaningful social change? And how can businesses work with communities to tackle real-world problems like food insecurity in ways that create lasting impact?</p><p>In this episode, Becky is joined by Hilary Berg, a social innovation leader whose work spans initiatives including Iceland’s Food Club and projects with Alder Hey Children’s Hospital. Drawing on her experience bringing businesses, charities and communities together, Hilary explores what it really takes to move from good intentions to solutions that make a difference.</p><p>In this conversation, you’ll hear w...
LIVE from New York Climate Week: Finding the Actionable Edge
<p>Sustainability has spent years building the business case, but the low-hanging fruit has largely been picked. The challenge now is finding the more difficult, higher-value opportunities that can drive growth and resilience.</p><p>In this special live episode of Purposing, Becky is on the ground in New York for Climate Week, exploring how organisations can move from sustainability ambition to action, and build strategies that deliver both business value and positive impact.</p><p>Joining Becky for this discussion is an expert panel of sustainability leaders:</p>Kevin Eckerle, Head of Environmental Affairs at Bayer Consumer HealthMarissa Saretsky...
James Reed: "Socialism and Capitalism don't work, but THIS works." - How becoming PhilCo forces long-term strength, not short-term extraction.
<p>In this episode, Becky is joined by James Reed, Chairman and CEO of Reed, one of the UK’s most recognisable and successful family-owned businesses. James is also the author of Karma Capitalism, a bold vision for a more ethical and purpose-driven approach to business.</p><p>Becky and James explore what Karma Capitalism looks like in practice and whether responsible, values-led business models can truly thrive amid today’s economic uncertainty, growing inequality, and rapid technological change.</p><p>How philanthropy-owned companies, often referred to as “Philcos”, are redefining corporate ownership, challenging traditional shareholder models, and reshaping how business...
The sustainable return on investment framework: Proving profit, people and performance can align | Emilio Tenuta
<p>This week Becky is joined by Emilio Tenuta, Chief Sustainability Officer at Ecolab. With more than three decades working at the intersection of business and sustainability, Emilio has helped shape how one of the world’s largest B2B companies approaches growth, impact and responsibility, and how those priorities can be designed to work together.</p><p>We talk about Ecolab’s Exponential Return on Investment approach and what it shows about the link between sustainability, organisational effectiveness and profitability. We also explore why water, often overlooked in the climate conversation, is fast becoming a defining business issue, from resi...
The sustainability agenda 2026: Where leaders should focus their attention | Matthew Bell, CEO of Anthesis
<p>What lies ahead in shaping the sustainability agenda in 2026? And what do leaders need to be preparing for to drive real-world change whilst driving profit?</p><p>Today, Becky is joined by Matt Bell, the new CEO at Anthesis, for a more forward-looking, strategic conversation on what lies ahead.</p><p>In this conversation, you’ll hear where leaders should focus their attention in shaping this year's sustainability agenda, how the role of the CSO is evolving as sustainability moves from ambition to action, and what role AI can play and the capabilities that will separate the leaders from la...
When your purpose stops landing: How Legal & General rebuilt theirs and how you can too | Emma Hardaker-Jones
<p>When a company built on purpose realises its purpose no longer lands, everything has to be re-examined. Even the language that once united it.</p><p>So how do leaders reshape something so emotional, so foundational, without breaking what made it powerful in the first place?</p><p>In this episode, Becky is joined by Emma Hardaker-Jones, Group Chief People and Transformation Officer at Legal & General. Emma has played a central role in defining Legal & General’s most recent chapter, with a big focus on purpose and culture. </p><p>In this conversation, you’ll hear how Legal & General resha...
Can your cuppa change a global industry? Putting the tea in sustainability | Gareth Mead, Lipton
<p>We all love a cuppa, but did you know the contents of the mug in your hands could hold the key to transforming global value chains?</p><p>in this episode, Becky is joined by Gareth Mead, Chief Communications & Sustainability Officer at Lipton Teas and Infusions, the world’s largest tea company.</p><p>Gareth is responsible for shaping how the business defines and delivers its sustainability ambitions. With two decades of experience in corporate affairs, he’s helped some of the world’s biggest brands find their voice and their values.</p><p>In this conversation, you’ll hear how...
Mutual benefits: How YBS enacts purpose to make financial services mutual, meaningful and member-led | Susan Allen, YBS
<p>What if decisions were not just owned by stakeholders, but shaped by the customers themselves? </p><p>In this Episode, Becky is joined by Susan Allen. Susan is leading the organisation at a time when financial services must do more than deliver profits. They must build trust, resilience, and create lasting value for their members and communities. </p><p>In this conversation, you’ll hear how a mutual organisation can support financial resilience and inclusion in times of economic uncertainty, why creating the right culture is central to delivering both social good and commercial success and what it takes for...
