Wise Practice Podcast
Building a thriving faith-based private practice takes courage, wisdom, and a commitment to growing your business without compromising your faith or values. Hosted by Whitney Owens, owner of a seven-figure, multi-location group practice and founder of Wise Practice Consulting, the Wise Practice Podcast offers practical strategies, honest lessons, and real conversations for Christian practice owners. Whether you're building a solo practice or growing a team, you'll find encouragement and actionable guidance to help you lead with confidence, build a sustainable business, and stay rooted in what God has called you to do. You don't have to build your practice alone...
10
The Data Every Practice Owner Needs to Know with Jeff Bourque | WP 207
<p>Are you making decisions about your practice based on what the numbers say—or how things feel?</p> <p>Y'all, I know tracking data can feel like one more thing on an already overflowing to-do list. But understanding your numbers can help you stop putting out fires and start making decisions with more confidence.</p> <p>In this episode, I'm joined by Jeff Bourque, creator of Group Practice Dashboards, to talk about the data every practice owner needs to know and how to get started without making it complicated. Jeff began building dashboards for his wife's group practice and no...
Is It Worth It to Run a Group Practice with Lisa Catallo, RCC, CCC, ACS | WP 206
<p>Ever find yourself wondering, "Is running a group practice even worth it anymore?"</p> <p>In this episode, Whitney talks with Lisa Catallo about burnout, leadership, loneliness, and what happens when the business you built starts asking more from you than you ever expected. Lisa shares why she chose to downsize her practice, what she learned in the process, and how practice owners can tell whether they need to quit, restructure, or simply get better support.</p> <p>02:56 Meet Lisa Catallo<br /> 07:30 Why Group Practice Owners Start Questioning Everything<br /> 10:02 How to Protect Yourself as the Owner<br /> 11:47 Burnout...
Rethinking the Traditional 60/40 Split with Brittany Schank, LCSW | WP 205
<p>Whitney Owens sits down with returning guest Brittany Schank, LCSW, and owner of Solace Counseling, to talk about why the traditional 60/40 split model stopped working in her group practice. Brittany shares what it was like to realize her clinicians were sometimes taking home more than she was, why the numbers were no longer sustainable, and how she transitioned toward salary and per-session pay.</p> <p>They also discuss the hidden costs of running a group practice, why higher percentages do not always mean a better opportunity for therapists, and how work-life balance, support, and strong practice culture can matter...
The Truth About Hiring Offshore: How South African Professionals Are Helping Therapy Practices Grow with Di Luden | WP 204
<p>In this episode of the Wise Practice Podcast, I'm talking with Di Luden, co-founder of Ubuntu Freelancers, about how virtual assistants can support therapy practices with intake, admin, marketing, billing, and more.</p> <p>Di shares how Ubuntu connects U.S.-based practices with highly skilled team members in South Africa, why their model creates a win for both practice owners and their assistants, and how they handle challenges like time zones, training, HIPAA compliance, and live phone coverage. We also talk about their incredibly low staff turnover and why that can make such a difference when you're building...
How to Get More Therapy Clients with Google Ads with Brandon Grill | WP 203
<p>I've used Google Ads in my own practice, especially during seasons when we needed to fill caseloads quickly, so I was excited to sit down with Google Ads expert Brandon Grill and really dig into what makes them work.</p> <p>In this episode, Brandon and I talk about how to know if your practice is actually ready for Google Ads, why your website and overall digital presence matter so much, and why getting more specific with the services you advertise can make a huge difference.</p> <p>We also talk about the numbers you should be watching, including...
The Free Google Tool Most Practice Owners Aren't Using with Mary Walker | WP 202
<p>If you're investing in SEO, how do you actually know if it's working?</p> <p>In this episode, I'm joined by Mary Walker of Simplified SEO Consulting to break down Google Search Console and show practice owners how to use it to understand what's happening with their website. We look at real data from my own counseling practice, including impressions, clicks, search queries, average position, and which pages are gaining or losing traction.</p> <p>Mary also explains how to identify the keywords bringing people to your website, determine whether those searches are actually attracting your ideal clients, and...
4 Ways Insurance-based Practices Quietly Lose Time and Money with Justin Ith | WP 201
<p>If you take insurance in your practice, there's a good chance you're losing money somewhere in the process without even realizing it.</p> <p>In this episode, I'm joined by Justin Ith, co-founder and CEO of Aria, to talk about the hidden costs of accepting insurance and the places where revenue tends to slip through the cracks. We break down credentialing, eligibility verification, claim submission, and denials, and Justin shares what practice owners should be paying attention to in each area.</p> <p>We also talk about why so many denials actually start much earlier in the process, how...
Why Knowing What to Do Isn't the Problem | WP 200
<p>Have you ever thought, "I know what I'm supposed to do, so why am I still stuck?"</p> <p>I've been there too.</p> <p>We can listen to all the podcasts, read all the books, take the courses, go to the conferences, and fill notebooks with great ideas. But knowing what to do and actually implementing it are two very different things.</p> <p>In this episode, I'm wrapping up our four-part series by talking about what I think so many practice owners are really missing: implementation and accountability.</p> <p>I'm sharing several stories of practice owners...
The 10 Most Common Mistakes I See Practice Owners Make | WP 199
<p>Running a private practice means making mistakes. The goal is not to avoid every single one. It is to recognize what is keeping you stuck and make changes before those patterns start controlling your business.</p> <p>In this solo episode, I'm sharing 10 mistakes I regularly see practice owners make, including trying to do everything themselves, making decisions based on emotions instead of data, chasing shiny objects, waiting too long to hire, and avoiding difficult conversations.</p> <p>We'll also talk about why your practice will always go through changing seasons, how easily your identity can become tied to...
The 12 KPIs Every Practice Owner Should Track | WP 198
<p>Are you making business decisions based on actual data, or are you chasing whatever shiny idea feels promising this month?</p> <p>When your practice has one great month followed by one disappointing month, it can be hard to know what is really working. You might invest more money in marketing, hire another therapist, or make a major change without having the numbers to support that decision.</p> <p>In this episode, I'm sharing the 12 key performance indicators, or KPIs, that every private practice owner should be tracking. These numbers can help you identify problems earlier, make calculated decisions...
