Service MVP Sales Training Podcast with Joe Crisara
I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.
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A New Way To Get Leads in The Modern Market - How Online Quoting Tools Help Maximize Opportunities Fea. Marko Sipilä of HVAC Quote
<p>In this episode of the Service MVP Podcast, Joe Crisara sits down with Marko Sipilä to break down a game-changing shift in the home service industry: online pricing and instant quote tools.<br/><br/>Today’s homeowners don’t want to guess anymore, they want real numbers upfront. And if you’re not giving it to them? Your competitors are.<br/><br/>Marco shares how tools AI Tools are helping contractors:<br/>✅ Attract higher-quality leads<br/>✅ Increase closing rates (up to 2x)<br/>✅ Eliminate price objections before the appointment<br/>✅ Turn transparency into a competitive advantage<br/><br/>Joe dives deeper in...
Military Precision in Home Services: How Troy Daland Scales Air Zero with Veteran Values
<p>In this episode of the Home Service Heartbeat Podcast, Joe Crisara sits down with Troy Daland, a U.S. military veteran and owner of Air Zero in the Tampa Bay area.</p><p>Troy shares how his 24 years in the military shaped the way he leads, hires, and trains his team and how those same principles are helping him build a service business rooted in <b>discipline, integrity, and transparency</b>.</p><p>From hiring based on character to using technology and AI to better serve customers, this episode is a powerful breakdown of what it really takes to...
How to Emerge as a Beacon of World-Class Service in the Blue Collar Trades ft. Matt Simet of PlumbRite
<p>In this episode of the Service MVP Podcast, Joe Crisara sits down with Matt Simet, owner of PlumbRite in Omaha and a third-generation master plumber.</p><p>From riding in his grandfather’s truck as a kid to building a premium service company, Matt shares how he turned old-school values into a modern, high-performing plumbing business.</p><p>This episode dives deep into what it really takes to deliver world-class customer service, build a team that actually cares, and grow a profitable service company without cutting corners.</p><p>You’ll Learn:</p><p>✅ Why <b>“doing it right the firs...
Dealing with The Financial Reality Gap: Wages, Training & Accountability in the Blue Collar Trades ft. John Baethke
<p>In this episode of the Service MVP Podcast, Joe Crisara sits down with longtime friend and industry leader John Baethke of Baethke Plumbing in Chicago.<br/><br/>Together, they break down the real cost of running a service business, the hidden gap between expenses and value, and what it truly takes to build a high-performing team in one of the toughest markets.<br/><br/>If you're a contractor struggling with pricing, performance, or team accountability, this is the episode you need. <br/><br/>You’ll Learn:<br/> ✅ What the <b>Financial Reality Gap</b> is—and why most contractors ignore...
From Digital to Reality - Making Sure Your Marketing Has an Impact On Your Blue Collar Business ft. Michael Fox of Corberry Digital
<p>In this episode of the Service MVP Podcast, Joe Crisara sits down with Michael Fox of Corberry Digital to break down a hard truth most contractors overlook: <b>marketing doesn’t fix a broken operation.</b><br/><br/>Michael shares how digital marketing, data, and customer experience are all connected — and why the real key to growth isn’t just generating more leads, but improving the entire customer journey from the first click to the final sale.<br/><br/>From call center performance to technician trust in the home, this episode reveals how top-performing companies turn digital strategies into real r...
Setting the Standard Over the Phone & In the Home for The Blue Collar Trade ft. Brigham Dickenson
<p>In this episode of the Service MVP Podcast, Joe Crisara sits down with Brigham Dickenson, founder of Power Selling Pros, to talk about the real driver behind high-performing home service teams: culture, leadership, and standards.<br/><br/>Many business owners focus on sales strategies and operations but overlook the rituals and leadership habits that shape a company’s culture. Brigham shares how weekly meetings, recognition, and clearly defined standards can transform team accountability and help leaders build a culture where people consistently choose what’s right over what’s easy.<br/><br/>If you're a home service owner, manager, or tea...
How SEO Brings HOTTER Leads Than Any Other Marketing Channel
<p>In this episode of the Service MVP Podcast,<b> </b>Joe Crisara sits down with Maggie Swift from Unframed Digital to break down one of the most misunderstood growth drivers in the trades: SEO.</p><p>They dive deep into the balance between authentic brand messaging and keyword strategy, why SEO is never “done,” and how contractors lose market share when they treat it as a one-time project instead of a long-term investment.</p><p>Maggie explains how Google’s constant algorithm updates impact your rankings, why technical jargon can actually hurt your search visibility, and how high-intent keywords drive...
Here's How You Make Sure To Train Your Blue Collar Trade Team the Right Way ft. Nick Bouza
<p>In this episode of the Service MVP Podcast, Joe Crisara sits down with Nick Bouza, Director of Training for 1-800-Plumber +Air, a multi-state service company, to break down why training isn’t optional if you want to win.<br/><br/>This conversation dives deep into what real training looks like inside high-performing service companies.<br/><br/>You’ll Learn:<br/>✅ Why training must be a lifestyle, not a one-time event<br/>✅ The #1 mistake companies make with training (and how to fix it)<br/>✅ How ego and false confidence block growth in the trades<br/>✅ What goes into structuring a high-impac...
You Might Be making HUGE Mistakes While Answering the Phone, AVOID These for More Booking in the Blue Collar Trades
<p>In this episode of the Service MVP Podcast, Joe Crisara sits down with Cory Hutcherson, founder of Sock Knocker and a specialist in call center systems and customer experience for home service companies. Cory shares his journey growing up in the trades, the legacy of his father Rick Hutcherson, and how modern call centers can transform revenue, customer trust, and business growth.<br/><br/>From technician training roots to building SOPs and playbooks for multi-location service companies, Cory breaks down what most contractors miss: the call center isn’t just answering phones — it’s the engine that drives bookings, custom...
All Business Owners in the Trades Need to STOP Working Harder and Instead Work SMARTER ft. George Blitch
<p>In this episode of the Service MVP Podcast, Joe Crisara sits down with George Blitch of All Out Cooling & Heating (Arizona) to unpack what it really takes to grow an HVAC company from the ground up — from “owning a job” to building a real, profitable business.<br/><br/>George shares the lessons learned from nearly two decades in the trade, the mistakes most contractors make early, and the turning points that helped him shift from technician mindset to business owner. From branding and training to knowing your numbers and building a team, this conversation is packed with real-world insight for se...
