Make More Money without Selling Your Soul
I am Polly Lavarello, an evergreen marketing expert, and welcome to Make More Money without Selling Your Soul. If you are a coach, consultant, or an online service provider, then this podcast is perfect for you. On this podcast, you can expect to learn how to make money in your business with sales AND look after your wellbeing at the same time. So sit back, get comfortable, and enjoy the show.
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My 2025 in Review
<p>This one is a cosy, honest, end of year reflection on what it has really looked like to run my business in 2025. No gloss, no performance, just the truth of what has stretched me, grounded me and surprised me. </p><p>Five years in, I feel a different kind of steadiness. The wobble still appears, but it no longer knocks me flat, and it has been powerful to look back and notice how experience changes everything.</p><p>I share the themes that shaped my year, from refining my offers to deepening boundaries, rebuilding my health, simplifying the business a...
The Questions Every 6–7 Figure Founder Should Be Asking Themselves Right Now
<p>This episode is an invitation to pause, reflect and think like the founder you want to become in 2026. </p><p>Instead of chasing trends or tactics, I guide you through fifteen powerful questions that shape identity, sharpen strategy and reveal the gaps that quietly cap business growth. These questions help you see where your messaging, offers, delivery and leadership may be out of alignment with the level you are aiming for.</p><p>Whether you are already at six figures or building towards it, this is a chance to reconnect with clarity, confidence and the spacious CEO energy that m...
Vivacity in Midlife: Building a Soul-Led Business as a Mother with Ekaterina Ward
<p>In this conversation with Ekaterina Ward, we explore what happens when midlife meets motherhood and ambition, and why this chapter can become the most vibrant one yet. </p><p>Ekaterina Ward is a seasoned educator, business mentor and executive coach based in London. She began her career in teaching before moving into corporate financial services, later retraining as a coach. </p><p>For the past eleven years, she has supported female founders and mothers in becoming reliable moneymakers without burning out, all while thriving in life. Now 50, Ekaterina is a proud mother and wife on a mission to redefine mi...
My "No" Year - And Why It Matters
<p>Somewhere between the Hallmark fantasies, fluffy coats and well meant invitations, I realised how much space was being taken up in my brain by things I was not actually doing. </p><p>Thinking about books and stages was costing me more energy than the things that genuinely move my business forward. So I wanted to record this small but honest moment of clarity, in case you are also carrying around ideas that feel more like clutter than purpose.</p><p>This next year, for me, is a no year. Not dramatic, not defeatist, just a gentle reclaiming of capacity. </p>...
3 Ways to Build A Business That Loves You Back in 2026
<p>This episode feels like a warm permission slip. I talk about what it really takes to plan a year in business that supports your energy, your goals and your life, not the other way round. </p><p>So many entrepreneurs slide into overwhelm because they are unclear on what makes money in their business, and clarity is one of the biggest gifts you can give yourself. </p><p>I share the habits, boundaries and practical shifts that helped me rebuild after burnout, and why your schedule should reflect the life you actually want to live. I also break down my...
5 Simple Ways to Double Your Revenue in 2026
<p>If you have ever sat staring at your laptop wondering what on earth to prioritise in your business, this episode will feel like a deep exhale. </p><p>I break down the five profitability levers that can genuinely move the needle next year, without sending you into burnout or a spiral of overthinking. </p><p>These are the same levers I have taught inside client communities, and every time, they open up possibility, clarity and that spark of belief that doubling your revenue is far more doable than you might think.</p><p>We explore leads, conversions, pricing, retention an...
The Lie About Success No One Tells You
<p>You know that myth that once you’ve “made it”, business suddenly feels easy? Yeah, that one. </p><p>In this episode, I’m calling it out. I’m getting real about the truth that discomfort doesn’t disappear as you grow - it just changes shape. I’ll share how learning to live with discomfort, rather than trying to buy or plan your way out of it, is actually where the real growth happens.</p><p>I’m also sharing a few of my own moments where I’ve mistaken avoidance for strategy, and what helped me build a healthier relatio...
Messaging for Multidimensional Thought Leaders with Rebecca Miller
<p>If you’ve ever felt like you’re “too much” for traditional branding advice, this episode is for you. </p><p>I’m joined by Rebecca Miller from Block & Rose, a positioning strategist, story distiller and identity alchemist who helps multifaceted founders and creatives become known for how they think - not just what they do.</p><p>Rebecca’s worked across everything from brand campaigns that got thousands of people talking about incontinence pads, to teaching at Ravensbourne University and leading strategy sessions for major organisations like University of the Arts London. She now supports values-led entrepreneurs who’ve outgrown the...
5 Things I’ve Learned in 5 Years of Running My Online Business
<p>Five years in business feels like both a lifetime and a blink. </p><p>In this episode, I share the five biggest lessons I’ve learned running my online business - from building it during lockdown while on Universal Credit to creating consistent multi–six-figure years that align with my values, not burnout. </p><p>I’m talking about the truth behind readiness, resilience, and what it really takes to build something that lasts.</p><p>If you’ve ever questioned whether you’re doing enough or wondered if you’re too late, this one’s for you. Spoiler: you’re right on...
Why ‘You Are Your Own Niche’ Is Utter BS (And What to Do Instead)
<p>In this episode, I’m sharing why the whole “you are your own niche” narrative is complete BS - and what to do instead. </p><p>This idea sounds empowering, but it’s actually holding so many brilliant business owners back from real growth. I talk about how I came to this realisation myself, what finally clicked when I started niching down, and why clarity is your best marketing strategy. </p><p>I’ll walk you through how to attract the right clients without boxing yourself in, how depth creates demand, and how to niche in a way that still feels...
