The Difference Maker Revolution Podcast
The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; published author and successful children’s studio owner in Tampa Jeanine McLeod; and se...
10
The Importance of Recharging and Connecting
<p>In this special Christmas episode, Ronan, Janine, and Steve slow things down and talk about what this season really means—not just for their families, but for photographers everywhere. From Christmas Eve feasts and quirky traditions to childhood memories and the joy (and chaos) of shutting the studio doors for a few precious days, this episode is all about connection, nostalgia, and being present—everything photographers ask their clients to embrace, yet so often forget to give themselves.</p><p>It’s a cosy, funny, real conversation about recharging, making memories, being human in your business, and leaning into the ma...
Marketing for AI Recommendation - Part 1
<p>The world of photography marketing is shifting—fast. In this episode, Steve, Jeanine, and Ronan break down what may be the biggest change since Google itself arrived: the rise of AI recommendation marketing. As more people start asking ChatGPT for help—not Google—photographers who want to stay visible must adapt now.</p><p>You’ll hear how AI is replacing traditional searches with smart, conversational recommendations that match people based on values, purpose, and emotional alignment—not style, props, or keywords. And you’ll discover why Difference Maker photographers are uniquely positioned to thrive in this new era, where authen...
Biggest "Aha Moments" from Effortless Sales
<p>This episode pulls back the curtain on the most powerful breakthroughs from our recent Effortless Sales workshop in Glasgow—and trust us, photographers walked out seeing their work (and their clients) in a completely new way.</p><p>Steve, Ronan, and Jonathan break down the jaw-dropping moments that helped photographers realize why clients aren’t buying the photos they think matter…and what actually makes clients fall deeply in love with their images. From the emotional “why” behind every purchase to the overlooked details that turn a simple photo into a must-have piece of art, this conversation reveals the shifts tha...
The 'Chicken' or the 'Egg' in your 'AI Marketing'
<p>In this lively, Guinness-fuelled conversation, the team dives into the biggest marketing shift photographers will face in the next 12–18 months: the death of Google search marketing—and the birth of AI recommendation marketing.</p><p>If you're still optimizing for SEO, you’re already behind. In this episode, Jonathan, Ronan, and Steve break down how tools like ChatGPT and the new Atlas browser are about to reshape how clients discover photographers… and why the photographers who adapt now will dominate their markets.</p><p>You’ll hear why your purpose, your “why,” and your client’s emotional motivations matter more than awards...
Planning 2026: The Difference Maker Revolution Secret Sauce
<p>Ready to stop winging it and start winning it?</p><p>In this episode, Jonathan, Ronan, and Jeanine break down how professional photographers can plan smarter for 2026 without waiting until January, scrambling at PPA, or wasting weeks in “planning mode.”</p><p><br></p><p>You’ll learn why traditional year-long planning fails creatives, how the 12-Week Year gives you momentum, and how top studios use a clear why, revenue numbers, and simple weekly actions to stay profitable all year — even in months most photographers call “dead.”</p><p>If you’ve ever said, “I’ll plan next month,” this episode will sh...
What Makes An Amazing Experience?
<p>Every photographer wants raving clients and endless referrals — but what really creates an unforgettable client experience?</p><p>In this episode, Steve, Jeanine, and Jonathan pull back the curtain on what separates “just another photo session” from a truly transformational experience that keeps clients coming back — and talking about you to everyone they know.</p><p>You’ll learn how to think like the world’s best brands (yes, even Disney), anticipate your clients’ unspoken needs, and design every touchpoint — from your first ad to your follow-up email — with heart, purpose, and authenticity.</p><p>If you’ve ever wondered why some ph...
The Dawn of AI Agent Opportunity at The Difference Maker Revolution
<p>The world of photography marketing is about to change… again.</p><p>In this episode, the team reveals how AI agents (not just ChatGPT prompts) are becoming full-blown digital workers that can run tasks inside your business — from building ads to updating workflows to sending client emails — all without you clicking a single button.</p><p><br></p><p>But here’s the real kicker: AI is about to choose which photographers get recommended to clients.</p><p><br></p><p>Just like Google changed the industry years ago, AI is becoming the new search. Clients will stop Googling “family pho...
Your Marketing Mix
<p>If your bookings come in waves — busy one month, crickets the next — this episode is your wake-up call.</p><p>In this power-packed conversation, Jeanine McLeod, Steve Saporito, and Jonathan Ryle break down exactly what your marketing mix should look like as a professional photographer in 2025. From phone calls that lead to instant rebookings to the referral systems and social media strategies that actually drive revenue, this is your blueprint for consistent, sustainable bookings — without burning out or relying on just one source of leads.</p><p>Whether you’re shooting solo or running a full studio, this episode will hel...
3 Ways To Get Bookings Quickly
<p>Tired of scrambling for new leads every month? In this episode of The Difference Maker Revolution Podcast, Steve, Ronan, Jeanine, and Jonathan reveal practical, proven ways to fill your calendar fast — using the clients you already have.</p><p>From creating loyal “clients for life” to mastering the art of the personal phone call, this conversation is packed with real-world strategies to increase your bookings, strengthen relationships, and boost profits — all without spending a cent on ads.</p><p>If you’ve ever thought, “I need more clients,” this episode will make you think again.</p><h3><br></h3><h3>Key Highlig...
Control the Controllables
<p>Feeling overwhelmed by things you can’t change?</p><p>As photographers and business owners, it’s easy to spiral when ad costs rise, social media is noisy, or outside drama creeps in. But the truth is, success comes from focusing on what you can control.</p><p>In this episode of the Difference Maker Revolution Podcast, Jonathan, Ronan, and Jeanine share powerful strategies to protect your mindset, cut out distractions, and take responsibility for what really drives your photography business forward.</p><h3>What You’ll Learn in Episode 145:</h3>Why obsessing over the news, politics, or competitors is dra...
