Book Marketing Simplified
Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!
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What to Post Before Your Book Is Published: A 12-Week Content Plan
<p>You know you should be talking about your book before it’s published. But what do you say when the release is still weeks away and you don’t want to sound repetitive, salesy, or like you’re forcing people to care too soon?</p><p>In this episode, Jenn will show you how to think about your pre-publication content so it builds interest naturally and gives the right readers a reason to keep paying attention long before launch day.</p><p></p><p>LINKS</p><p>Episode 120: "How to Identify Your Ideal Reader When No One Has Read Your B...
Your Book Launch Didn’t Go as Planned. Here’s a 30-Day Recovery Plan.
<p>You launched your book, checked the numbers, and felt that sinking feeling: this is not what I hoped would happen. Before you decide the launch was a failure or start changing everything, there’s something important to remember. Your book’s future is not decided in launch week. In this episode, we’re talking about what comes next, how to think about disappointing launch results, and why your book may have far more life ahead of it than you realize.</p><p></p><h3>Links</h3><p>90-Day Book Sales System</p><p>FREE Book Marketing Blueprint</p>
How to Identify Your Ideal Reader When No One Has Read Your Book
<p>If you’ve been told you need to know your “ideal reader” before you can market your book, but you barely have any readers yet, that advice can feel impossible to use. In this episode, Jenn breaks down what an ideal reader actually is, why it doesn’t need to be complicated, and how thinking about one specific person can make your book marketing feel much easier and more natural. If you’ve ever sat down to write a post, email, or book description and had no idea what to say, this episode will help.</p><p></p><h3>Links</h3>...
How to Get Book Reviews Without Begging, Buying, or Breaking Amazon’s Rules
<p>If you’ve been staring at your Amazon page wondering how you’re supposed to get more book reviews without pestering readers, paying for them, or accidentally crossing one of Amazon’s rules, this episode is for you. Because the answer isn’t to chase harder or give away more copies and hope for the best. There’s a much smarter way to build legitimate reviews over time, and it starts with changing what you’re focusing on in the first place.</p><p></p><h3>Links</h3><p>FREE Book Marketing Blueprint</p>
Fiction vs Nonfiction Book Marketing: What Actually Changes
<p>If you write fiction, you’ve probably heard book marketing advice that sounds like it was made for a business author. And if you write nonfiction, you’ve probably looked at BookTok-style marketing and wondered how any of it applies to you. The truth is, fiction and nonfiction book marketing aren’t completely different, but the reason readers buy is. In this episode, Jenn breaks down the distinction that makes marketing advice much easier to evaluate, so you can stop copying tactics that don’t fit your book and start marketing in a way that makes sense for the readers...
How to Sell More Books Before You Spend a Dollar on Ads
<p>If your book sales are slow, it’s easy to assume the answer is more visibility and start wondering whether Amazon Ads, Facebook ads, or paid book promotion will finally get things moving. But before you spend a dollar on ads, there’s one question you need to answer first: what are the readers who already find your book doing next?</p><p>In this episode, Jenn explains how to tell whether you truly have a visibility problem or whether something else in your book marketing is stopping readers before they buy. If you’ve been trying to sell more b...
How to Market Your Book Without Sharing Your Personal Life
<p>If the thought of marketing your book makes you feel like you have to turn your personal life into content, this episode is for you. You do not need to become a personal brand, share your family, show your face constantly, or give readers unlimited access to your life to market your book successfully. Jenn breaks down how authors can build a recognizable, trustworthy author brand by focusing on the reader, the book, and the ideas or emotional experience surrounding it. If you’ve been searching for how to market a book without social media burnout, how to sell bo...
Your Book Marketing Isn’t Working. Here’s How to Find the Actual Problem.
<p>If you’ve been marketing your book consistently but still aren’t seeing the sales you expected, the answer may not be to post more, switch platforms, or start over. In this episode, Jenn breaks down how to follow your reader’s journey, identify the exact point where your book marketing stops working, and determine what actually needs your attention. Plus, she shares how one author’s analytics revealed that the platform she thought she needed to prioritize wasn’t the one driving readers to her books and email list. Before you change your entire book marketing strategy, use this proce...
The 90-Day Book Marketing Plan for Authors Starting With No Audience
<p>If you’re preparing to publish a book but have no email list, few followers, and no established readership, this episode gives you a clear place to start. Jenn breaks down a practical 90-day book marketing plan for building your author platform, connecting with your ideal readers, growing your email list, and creating interest in your book before launch. You’ll learn what to focus on during each 30-day phase, what you can safely postpone, and why you don’t need a massive audience to launch your book successfully.</p><p></p><p>LINKS</p><p>The Book Marketing Bluepr...
What to Do When Your Book Launch Didn't Go the Way You Planned
<p>If your book launch didn't go the way you planned and you've been quietly wondering what that means for your book's future, this episode is specifically for you. Jenn breaks down the three most common reasons launches underperform (none of which are the book itself), the four-step recovery framework that turns a disappointing launch into consistent long-term sales, and the most important mindset shift for any author on the other side of a launch that didn't land. Your launch was a moment. Your book's story isn't over.</p><p></p><h3>Links</h3><p>FREE Book Marketing Blueprint</p><...
