Proof to Product
Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my...
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Quick Hit: Is My Business Serving Me What I Really Want?
<p>Today's episode is a short excerpt from a conversation with one of our incredible Proof to Product community members. </p><p>I love sharing these conversations because building a product brand doesn't follow a single pathway. </p><p>There is no one-size-fits-all strategy that works for everyone because no two businesses are the same. </p><p>We learn so much by hearing how other people are making decisions, the ideas that they're testing out, and also how they're navigating both the ups and downs that come with entrepreneurship and building a business. </p><p>Here at Proof to Product...
462 | The 5-Day Exercise That Sets Your #1 Business Priority Every Quarter with Katie Hunt
<p>Most product-based business owners do their strategic planning late at night or in the car with ten spare minutes. Or they make a big list of everything that needs fixing and try to work on all of it at once. </p><p>Either way, a few months go by and it's hard to tell whether the business is headed where you want it to go. </p><p>In this episode, I walk you through a five-day exercise, about 30 minutes a day, that ends with one clear priority for your quarter and a plan to get there.</p><p>In...
Quick Hit: How Do I Decide What New Products to Add to My Line?
<p>I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day. </p><p>I do not take it lightly that you are spending time with me today and I want to thank you for being here. </p><p>Today's episode is a short, focused, throwback episode designed to give you one thing that you can do today to move your business forward. </p><p>No fluff, no filler, just ideas that we've shared in the past that will benefit you today. <...
461 | How to Use Faire Without Paying Commission on Every Order with Katie Hunt
<p>I've been having a lot of conversations lately, both private and public, about Faire. </p><p>Some of you love the platform. Some of you hate it. </p><p>And a lot of you are somewhere in the middle, trying to figure out your next move. </p><p>Should I get on Faire? </p><p>Should I get off? </p><p>Should I let it run on cruise control?</p><p>There's a lot of noise right now, and a lot of nuance to every situation. </p><p>Here's the part that gets missed: most of our Paper Camp...
Quick Hit: Do You Really Need to Know Everything Before You Start?
<p>Today's episode is a short excerpt from a conversation with one of our incredible Proof to Product community members. </p><p>I love sharing these conversations because building a product brand doesn't follow a single pathway. </p><p>There is no one-size-fits-all strategy that works for everyone because no two businesses are the same. </p><p>We learn so much by hearing how other people are making decisions, the ideas that they're testing out, and also how they're navigating both the ups and downs that come with entrepreneurship and building a business. </p><p>Here at Proof to Product...
460 | Building a Cohesive Product Line with Amita Nair, Amicreative
<p>When you're deciding which products to add to your line, you probably think about sales data first. But that's only part of the story.</p><p>Amita Nair has built Amicreative into a cohesive, intentional brand by making product decisions from four angles: financial performance, design aesthetic, what customers actually want, and whether the product fits her brand voice.</p><p>In this episode, she walks through how she's learned to say no to products that make business sense but don't fit her story—and why that clarity matters.</p><p>In this episode, you'll learn:</p>The four le...
Quick Hit: How Can I Practice Self-Care During a Busy Work Season?
<p>Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those conversations are just too juicy. They're too good to live in the archives. </p><p>Today, I'm bringing one back. What you're about to hear is a short clip from a past episode. It's a topic that has stuck with me and still feels very relevant today.</p><p>These throwback episodes are intentionally short and to the point because sometimes you don't need a full deep dive.</p><p>All right, let's...
459 | What Happens When You Build a Successful Business You No Longer Want to Run with Lisa Congdon
<p>Today I'm talking with someone I've admired for a long time— artist, author, illustrator, and creative entrepreneur Lisa Congdon.</p><p>Lisa has been building businesses around her art for nearly 20 years, and in this conversation we talk about something that I think a lot of established brand owners will relate to, and that's what happens when you've built a successful business but you realize it's no longer the business you want to run.</p><p>Lisa recently made the decision to close her retail business after 20 years, not because it was failing, but because she wanted more time an...
Quick Hit: How Do I Find My Unique Voice as an Artist When The World is Hard?
<p>Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those conversations are just too juicy. They're too good to live in the archives. </p><p>Today, I'm bringing one back. What you're about to hear is a short clip from a past episode. It's a topic that has stuck with me and still feels very relevant today.</p><p>These throwback episodes are intentionally short and to the point because sometimes you don't need a full deep dive.</p><p>All right, let's...
458 | How to Build Multiple Revenue Streams in a Product Business with Melissa Hyatt with Melissa Hyatt
<p>What happens when one client makes up 85% of your income, and then that client cancels the contract? For Melissa Hyatt, that moment became the reason she built a business with several ways to earn. Melissa shares her path from design director at Waverly Fabrics to running her own stationery and watercolor brand, and how a sketch on a piece of copy paper turned into a line of watercolor kits that has sold more than 1,000 units.</p><p>In this episode, you'll learn:</p>Why Melissa decided never to rely on one client again, and the five revenue streams she...
