Proof to Product
Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my...
10
Quick Hit: What Makes a Retailer Say No to Buying Your Product?
<p>Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students.</p><p>I really love using this podcast to spotlight the incredible things that our students are doing because there is so much value in hearing how other product brands are navigating wholesale in real time. </p><p>These episodes are also a great reminder that there is no singular path to success when it comes to selling wholesale. </p><p>You get to decide what works best for you and your brand. </p><p>Today you're getting an...
448 | How Many SKUs Should You Have with Katie Hunt
<p>Today I want to talk about SKU numbers because a question that I often get asked is how many SKUs should I have before I start selling wholesale? </p><p>Unfortunately, the answer is it depends. Which I know you all want like a solid number and we do give some solid recommendations and guidance for like how much we want you to have in Paper Camp and also how many you should have before you start exhibiting at trade shows. </p><p>But I wanted to do this solo episode on the podcast about this topic because there...
We're on Summer Break!
<p>The Proof to Product team is practicing what we preach and we are going on summer break for the next two weeks! We will be back in your ears soon and we are so excited about our upcoming episodes!</p><p>In the meantime, we are gearing up for another round of our Paper Camp program which will start soon. We only run Paper Camp twice a year, so if you are wanting to learn how to start with wholesale, click here to join the waitlist (we sell out every time!). Have a great week and we'll see you...
Quick Hit: What Does Your Brand Story Have to Do With Wholesale Success?
<p>Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students.</p><p>I really love using this podcast to spotlight the incredible things that our students are doing because there is so much value in hearing how other product brands are navigating wholesale in real time. </p><p>These episodes are also a great reminder that there is no singular path to success when it comes to selling wholesale. </p><p>You get to decide what works best for you and your brand. </p><p>Today you're getting an...
447 | Embracing Change in Business & What It’s Like to Close Your Retail Shop with Audrey Woollen, Urbanic
<p>This week I'm sitting down with returning guest Audrey Woollen of Urbanic and we're talking about navigating a huge business transition. </p><p>About a year ago, Audrey decided to close her retail shop and we'll talk about that today. Audrey opens up about the difficult decision it was to close after being open for nearly two decades. </p><p>We talk about the challenges and emotions of stepping away from something that you've built from the ground up. </p><p>We talk about hustle culture ane the process of rediscovering creativity and purpose outside of traditional business models. <...
Quick Hit: What Should I Do When I’m Not Motivated To Finish The Tasks I Need To Finish?
<p>One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. </p><p>And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting because the takeaways still hold true today. </p><p>Maybe listening will spark an idea or help you take action on a decision that you've been sitting on. Really, the...
446 | How To Have a Successful First Wholesale Trade Show with Karen Sawyer-Meehan, Pier Six Press
<p>Today's episode is a really practical conversation for anyone that is preparing for wholesale trade shows, especially if you're newer to exhibiting or you're trying to decide whether trade shows are the right next step for your business. I'm joined by Karen Sawyer-Meehan of Pier Six Press. </p><p>She is a longtime Proof to Product client, a seasoned trade show exhibitor, and also one of the co-chairs of the Noted trade show which is done through the Greeting Card Association. </p><p>In this episode, we're talking about what actually makes a booth stand out on the show...
Quick Hit: Is Selling Wholesale Only For Large, Established Businesses?
<p>I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day.</p><p>I do not take it lightly that you are spending time with me today and I want to thank you for being here.</p><p>Today's episode is a short, focused, throwback episode designed to give you one thing that you can do today to move your business forward.</p><p>No fluff, no filler, just ideas that we've shared in the past that will benefit you today.<...
445 | What Indie Retailers Want in Their Stores Right Now with Kimberley Yurkiewicz, Measure Twice
<p>Today I'm joined by my friend Kimberley Yurkiewicz, owner of Measure Twice, an independent gift shop in Brooklyn, New York. </p><p>Kimberley has worn a lot of hats in the consumer gift industry. Over the years, she worked retail managing large gift shops. She had a successful career as a sales rep. She worked closely with brands behind the scenes, mentoring them as they made decisions about their product line and pricing and more. And for the last seven years, she's owned and operated her successful brick and mortar shop Measure Twice, alongside her husband.</p><p>Last...
Quick Hit: How Can I Gain a More Holistic Understanding of What My DTC & Wholesale Customers Want?
<p>Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those conversations are just too juicy. They're too good to live in the archives. </p><p>Today, I'm bringing one back. What you're about to hear is a short clip from a past episode. It's a topic that has stuck with me and still feels very relevant today.</p><p>These throwback episodes are intentionally short and to the point because sometimes you don't need a full deep dive.</p><p>All right, let's...
