The Matt Gray Show
I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.
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the psychology of selling anything I EP 123
<p>Work with me: https://fos.now/cCgYtQ</p><p>Get The Pricing Architecture Audit here: https://fos.now/Ifrvko</p><p><br></p><p>The worst pricing advice I ever followed made me more money and made my life worse. More revenue, more stress, more of you required in every single deal. If you've ever raised your price, landed clients, then hit the number and still felt like something was quietly breaking underneath it all, you already know what I'm talking about.</p><p><br></p><p>In this video, I show you the three layers of what I...
5 Levels Of Discipline (Most People Stop at Level 1) I EP 152
<p>Work with me: https://fos.now/taQzqQ</p><p>Get The 5-level Founder Dependency Test here: https://fos.now/zggcEs</p><p><br></p><p>In this video, I walk through the five levels of discipline and reveal the exact mechanism I used at each level to make sure my discipline scaled with my business. You’ll see why personal discipline stops being enough once your business starts working, and the uncomfortable truth about why 95% of founders get stuck at level three.</p><p><br></p><p>Want to LEARN proven systems to grow your personal brand? Go here: ht...
If I Wanted to Build a Personal Brand In 2026, I’d Do This I EP 151
<p>Work with me: https://fos.now/DtFbcT</p><p>Get The Personal brand Team Evaluation here: https://fos.now/fsPtcS</p><p><br></p><p>In this video, I give you the exact two-day blueprint to build a profitable founder-led brand without shooting content every day, without learning to edit videos, and without burning out. You’ll see the signal framework session, the media company identity shift, and how to build monetization, team, and inevitability into your system from day one.</p><p><br></p><p>Want to LEARN proven systems to grow your personal brand? Go here: https://fo...
the secret to building a business without losing yourself I EP 150
<p>Work with me: https://fos.now/FXeJqv</p><p>Get The Calm Founder Blueprint here: https://fos.now/ILdmPu</p><p><br></p><p>In this video, I walk through the criteria I use to design my life, why play matters more than performance, and the question that changed everything: what would the 10-year-old version of yourself be proud of building?</p><p><br></p><p>Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/VHFNXQ</p><p><br></p><p>Already doing $30K+/month? Come to my next free workshop and I'll...
the genius decision most founders are too scared to make I EP 149
<p>Work with me: https://fos.now/qQscTy</p><p>Get The Founder Defining Decision Scorecard here: https://fos.now/TaZtVG</p><p><br></p><p>In this video, I break down the five defining decisions that separate founders who stay stuck from those who build lasting, scalable companies. You’ll learn how to eliminate complexity and double down on what truly drives growth, how to position your business to create its own category instead of competing in crowded markets, and how to think in decades by making decisions that protect your future relevance.</p><p><br></p><p>We’ll d...
how i'd start and scale a profitable business in 2026 I EP 148
<p>Work with me: https://fos.now/czZGuI</p><p>Get The Founder Dependency Test here: https://fos.now/WPqWIU</p><p><br></p><p>In this video, I break down the 6 decisions that determine whether your business gives you freedom or traps you for years. You’ll learn how to choose the right game from the start, avoid common founder mistakes like picking the wrong model or co-founder, and build around the trifecta of peace, profit, and purpose.</p><p><br></p><p>We also cover how to create a distribution engine that actually drives growth, systemize your business so...
how to grow your business with a personal brand I EP 147
<p>Work with me: https://fos.now/wGCjNE</p><p>Get The Personal Brand Scorecard here: https://fos.now/EOJWtN </p><p><br></p><p>In this video, I break down the 5 trust mechanisms that actually drive demand in a personal brand, and how they show up across your content, positioning, and distribution.</p><p><br></p><p>After analyzing some of the most effective founder-led brands, I realized these mechanisms are always present (whether intentional or not). Today, we use these same principles to help founders turn their personal brand into a system that attracts inbound, authority, and high-quality...
the brutal truth about personal branding no one wants to hear I 146
<p>Work with me: https://fos.now/jWaKIW</p><p>Get The 48-Hour Content Ignition Plan here: https://fos.now/BfSNzY</p><p><br></p><p>In this video, I break down the six psychological shifts that actually build a personal brand that lasts. You’ll learn how to define your values and convictions so you attract the right audience, how to become the niche by turning your identity and perspective into the asset, and how to use authenticity and vulnerability to build real trust.</p><p><br></p><p>We’ll cover how to establish credibility through lived experience, how...
what makes you irreplaceable when AI kills most businesses? I EP 145
<p>Work with me: https://fos.now/NKSKdn</p><p>Get The 2030 Founder Playbook here: https://fos.now/YxmQVV</p><p><br></p><p>AI isn’t coming. It’s already here. And it’s collapsing entire business models faster than most founders can react. I’m talking to founders doing $30M+ a year who are genuinely worried about getting replaced by one person with a swarm of AI agents. </p><p><br></p><p>The game has changed. It’s no longer about doing more. It’s about knowing exactly where you should play and where AI should replace you. </p><p>...
how to manage your time like a CEO I 144
<p>Work with me: https://fos.now/gsLiIM</p><p>Get The Guide on How To Manage Your Time Like A CEO here: https://fos.now/vjoVob</p><p><br></p><p>In this video, I break down the 5 habits that helped me go from 14-hour reactive days to running a portfolio of high-margin businesses with real time freedom.</p><p><br></p><p>I walk through why most founders hire wrong (and how to fix it), how to use automation before headcount, the concept of Founder Flow and why it's worth thousands of dollars an hour, the power of...
