The Family in Business Podcast
"For families who build businesses, and businesses that strengthen families” Running a business with family is one of the most rewarding things you can do. It's also one of the hardest. The Family in Business podcast is for Australian family business owners who want to grow a thriving, profitable business together - without letting it strain the relationships that matter most. Each week, hosts Mark and Caroline Creedon share honest conversations, practical strategies, and real-world insights drawn from over three decades of experience helping family businesses across Australia grow, scale, and plan for the future. Whether you're just starting to br...
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In a Family Business, Referrals Are Your Reputation, Here’s How To Get More of Them
<p>Most family businesses are built on trust, relationships, and reputation.</p><p>That’s why referrals play such a big role in how they grow.</p><p>But even though referrals are heavily relied on, they’re rarely managed intentionally.</p><p>Too many business owners assume that doing great work will naturally lead to more referrals. And while that might happen occasionally, it’s not consistent, predictable, or scalable.</p><p>In this episode, Mark and Caroline unpack why referrals don’t just “happen”, especially in family businesses where relationships matter more, and what to do instead.</p><p>They walk...
The Family Business Leadership Framework That Separates Focused Leaders From Frantic Ones
<p>There are hundreds of things you could be doing in your business. More marketing. A new offer. A different lead source. Another platform to try. And so you pick the easiest thing, the quick win, and wonder why nothing seems to change.</p><p>The problem isn't effort. It's direction.</p><p>In this episode, Mark Creedon shares the simple framework he uses with business owners who are stuck, scattered, and frustrated by inconsistent results. It won't overwhelm you. It won't add more to your plate. But it will show you exactly where to point your energy — so that wh...
The Leadership Framework That Actually Moves Your Business Forward
<p>If your business is doing well, why does it still feel like a grind?</p><p>You’ve got the team. The clients. The product. On paper, everything looks solid. But behind the scenes, things feel heavier than they should, and no matter how hard you push, it’s not quite clicking.</p><p>So what do most business owners do?</p><p>They work harder. Do more. Take things back off the team.</p><p>And that’s exactly what keeps them stuck.</p><p>In this episode, Mark Creedon breaks down his five-part project leadership framework that create...
When Your Business Feels Like Stress, Here’s What Needs to Change
<p>Remember when your business felt simple? You can scale without losing that.</p><p>Scaling a business should give you freedom, not chain you to endless responsibilities. But too many business owners find themselves buried under decision fatigue, team dependency, and lifestyle pressures. </p><p>In this episode, Mark and Caroline break down why success often creates stress. You’ll learn how to stop being the bottleneck, build systems that grow with your business, and reclaim the freedom you envisioned when you first started. </p><p>This isn’t about working harder. It’s about working smarter with decision framew...
The Leadership Mistake Costing You Growth
<p>Your team isn’t the problem. But it’s easy to think they are.</p><p>They’re not stepping up or taking ownership and not doing things the way you would.</p><p>So you start questioning the team, their capability, their attitude, their commitment.</p><p>But what if the real issue isn’t them?</p><p>What if it’s how you’re leading them?</p><p>In this episode of Mastermind for Business, Mark and Caroline break down the shift most business owners avoid, moving from blaming the team to taking responsibility for the environment you’ve creat...
Why Scaling Your Business Gets Harder When You Won’t Let Go
<p>Running a business can quietly become a trap.</p><p>What starts as freedom slowly turns into longer days, constant pressure, and the feeling that everything still depends on you.</p><p>Most business owners know they should delegate… but the fear of losing control keeps them doing work they shouldn’t be touching anymore.</p><br><p>And that’s exactly where growth stalls.</p><br><p>In this episode, Mark and Caroline unpack one of the most common scaling problems they see with business owners, the moment when the founder becomes the bottleneck.</p><br><p>They walk t...
Snapshot #12: Stop Treating Symptoms and Unlock the Real Causes Holding Your Business Back
<p>Stop bribing your team with pizza Fridays. Fix the real problem.</p><p>When accountability slips or expectations aren’t met, most leaders tighten deadlines, pile on incentives, or micromanage harder. But the truth is, those are just band-aids on deeper wounds.</p><p>In this snapshot, Mark Creedon shows you how to stop treating symptoms and start tackling the real causes (such as fear, lack of purpose, and misaligned management) so your team can finally step up and thrive.</p><p>Treating symptoms keeps your business stuck. Treating causes sets it free.</p><h3>In this episode:</h3>Wh...
Why Your Business Feels Harder Than It Should
<p>Running a business together shouldn’t feel this heavy. For many, growth doesn’t bring freedom, it brings complexity, pressure, and tension.</p><p>In this episode, Mark and Caroline unpack the hidden ingredient that determines whether a business feels smooth and scalable… or constantly hard work. When it’s missing, every decision feels reactive, roles blur, frustration builds, and scaling feels like pushing uphill. When it’s present, everything starts to feel lighter.</p><br><p>This isn’t about working harder or adding more strategies. It’s about understanding what’s actually creating the strain in your business right n...
Stop Letting Urgency Hijack Your Goals And Freedom
<p>When everything feels urgent, your business slowly drifts off course.</p><p>You finish the day exhausted. You were busy all day. And the goals that actually matter barely moved. It’s not from lack of effort or lack of discipline. But because urgency keeps hijacking your priorities.</p><br><p>In this episode, Mark and Caroline Creedon break down the critical difference between urgency and importance, and why failing to master that distinction is one of the biggest reasons business owners stay overwhelmed, stuck, and overworked.</p><br><p>You’ll learn how urgency sneaks in through emails, phon...
If Your Business Falls Apart Without You, This Is Why
<p>If your business slows down the moment you step away, this conversation will feel uncomfortably familiar.</p><p>Most business owners don’t feel capped because they lack drive, talent, or ambition.</p><br><p>They feel capped because everything still runs through them, and over time, that pressure quietly affects growth, energy, and the relationship behind the business.</p><br><p>In this conversation, Mark and Caroline explore a leadership shift that almost no one is taught, but every growing business eventually demands.</p><br><p>Not the kind of leadership that takes on more, but the kind th...
