Building Better CMOs and Marketing Leaders
Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart. Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn...
10
Branding, Beverages, and Breakthroughs with Keurig Dr Pepper CMO Drew Panayiotou
<p>"Being a public company CMO is very different than being a CMO in a private entity ... you need to deliver earnings. And I'd say this, any CMO that is not focused on driving revenue will not be there a long time," says Drew Panayiotou, the CMO of Keurig Dr Pepper. "You have to drive revenue, no if, ands, or buts." Consistently driving revenue gets even harder when, like Drew, you are stewarding 125 brands, including Yoohoo, Hawaiian Punch, Canada Dry, Keurig, Dr Pepper, and 7-Up. Drew believes in focusing on building emotional connections and cultural relevancy, driving raving fans to...
From Candy to Credit with Natasha Madan of Intuit Credit Karma
<p>"If you don't drive, you will be driven," says Natasha Madan, the head of marketing at Intuit Credit Karma. "You have to play offense, you cannot be playing defense." That leadership philosophy has helped Natasha navigate from marketing candy brands at Nestlé to building Prime's brand strategy at Amazon, and now helping millions of people make financial progress. She believes marketers struggle to connect brand marketing with growth marketing, creating a gap that limits their impact. Today on Building Better CMOs, she and Marketing + Media Alliance CEO Greg Stuart discuss why marketing needs to bridge brand and performance, how u...
Connecting Marketing to Growth, with Wayfair CMO Paul Toms
<p>Full transcript</p> <p>Watch this interview on YouTube</p> <p>—</p> <p>Wayfair CMO Paul Toms got some advice from the company’s first marketing boss, which he still uses all the time: “Nobody cares about anything that happened before today. All we care about is that we make the smartest decision today… It lets you just engage in the present and in solving for the future without over-rotating on a prior decision." Paul has spent nearly 19 years at Wayfair, starting when the company had about 100 employees. Today, he oversees five brands across four countries, and leads marketing for a $12 billion business that's expanded i...
Luxury, Leadership, and AI with Mercedes-Benz USA CMO Melody Lee
<p>Full transcript</p> <p>Watch this interview on YouTube</p> <p>—</p> <p>"I would argue, in the C-Suite, there's not a job that has expanded, shifted, evolved more so than the CMO's role, more so than a marketer's role," says Melody Lee, CMO of Mercedes-Benz USA. "We are now responsible not for marketing as tactics, but marketing as a growth strategy for a company, for a brand."<br>Melody carries what she calls "a burden of responsibility," a privilege and a challenge to ensure Mercedes-Benz continues to live up to its 140-year old legacy. She says marketers have to elevate their role internally...
How Leaders Raise the Bar, with Moët Hennessy USA SVP Regan O'Kon
<p>Full transcript</p> <p>Watch this interview on YouTube</p> <p>—</p> <p>One simple piece of advice has had a “profound impact” on Moët Hennessy USA SVP Regan O'Kon’s career: “Don't let tasks take over.” “We are all guilty of letting tasks take over, every single day,” Regan says. “You might have to create a PowerPoint, you might have to put a checklist on your annual planning milestone. You might have to have a huge cross-functional meeting, you might have to present to the board … [but] the most important thing is your team and your ability as a leader to remove barriers and let them g...
Agentic AI and Emotional Connection with Noha Abdalla, CMO of Choice Hotels
<p>Full transcript</p> <p>Watch this interview on YouTube</p> <p>—</p> <p>“Sometimes when you get to a fork in the road and you have to decide, am I going to stay in this job or take this new job? … It can feel like the weight of the world on your shoulders to make that decision,” says Noha Abdalla, CMO of Choice Hotels. “[But] each path is going to lead you somewhere else and you're going to learn something new. And so take the burden off a little bit or the weight of that decision off and pick something and learn from it...
Stacy Hammond, CMO of Charles Schwab: Cheerleader Leadership
<p>Full transcript</p> <p>Watch this interview on YouTube</p> <p>—</p> <p>“Knowing who you are then leads you to a place where you can start asking questions about how who you are shows up in the workplace,” says Stacy Hammond, Chief Marketing Officer at Charles Schwab. </p> <p><br></p> <p>“Everybody at Schwab is a leader,” she says, and the best leaders do market research on themselves: How they are perceived, and how those perceptions align with the value they bring. </p> <p><br></p> <p>Today on Building Better CMOs, Stacy and MMA Global CEO Greg Stuart talk about t...
Lisa Caputo, CMO of Travelers: Empathy Meets Innovation
<p>Full transcript</p> <p>Watch this interview on YouTube</p> <p>—</p> <p>"You have to blend innovation with empathy, and effectively combine data-driven insights and creative storytelling," says Lisa Caputo, the Chief Marketing, Communication and Customer Experience Officer at Travelers. "To me, that's a magic combination." </p> <p><br></p> <p>And there's one more ingredient missing from the recipe, which Lisa has learned over a career spanning broadcast journalism, the White House, and corporate America: The willingness to stay curious and embrace change.</p> <p><br></p> <p>Today on Building Better CMOs, she shares insights on transfor...
Lauren Beckstedt, CMO of Brunswick: Anchoring Brand Value
<p>Full transcript</p> <p>Watch this interview on YouTube</p> <p>—</p> <p>"There are still folks who feel like marketing is just fluff, it's just, 'make things pretty,'" says Lauren Beckstedt. Her mission, as CMO of the recreational boating company Brunswick, is to redefine what marketing is and to educate her organization about its power.</p> <p>Brunswick's portfolio includes iconic names in aquatic recreation, like Mercury Marine, Sea Ray, and Boston Whaler. And one of Lauren's initiatives has been implementing a new brand identity for the 175-year-old firm, under the tagline of "next never rests."</p> <p>...
Virat Khullar, Head of Marketing at Hyundai India: Optimism is a Force Multiplier
<p>Watch this interview on YouTube</p> <p>Full transcript</p> <p>—</p> <p>It's easy to see every glass as half-empty in today's world, says Virat Khullar, head of marketing for Hyundai India. But focusing on the negative will imperil your leadership, while choosing optimism will help you structure things better. </p> <p>"Perpetual optimism for me is a force multiplier," he says. "You will motivate people around you. You will gather the right teams, you will list down things that will make you ultimately achieve the objective."</p> <p>Today on Building Better CMOs — recorded live at MMA's Impact India event nea...
