Geronimo Unfiltered
Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.Plus, they’re doing it all alone. Until now.Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re cap...
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The AI Playbook for Studio Owners (Without Breaking Your Business)
<p>Most studio owners are doing one of two things with AI right now. Ignoring it. Or trying to automate everything and breaking their business. Both will lose. There's a third path - and it takes 45 minutes to set up. Try Gerry - our free AI sales roleplay bot → https://bit.ly/p-gerry-sales-call-bot Get a free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up Claude Code found $2.3 million of hidden money in our business in five minutes. Stuff we'd been chasing for two years. Four people couldn't crack it. AI did it in five. But the first place most studio owners go w...
The Real Reason Your Team Isn't All-In (It's Not the Money)
<p>Your team will never run through a wall for a revenue target. But they will run through one for a vision they're written into. Most problems in your business come back to one thing - no vision. Not lack of leads. Not pricing. Not your team. No vision. You think hitting the next revenue number will fix your team's energy. It won't. Your team is not going to fight for $1M, $2M or $3M. Why would they? They're not the ones taking it home. Ryan managed a $1M studio. He quit. Not because of the money - because there...
Making Good Money But Hate Your Business? You've Hit an Identity Problem, Not a Business Problem
<p>Your team isn't unmotivated. Your hires aren't the problem. If you're making good money but you still don't love your business, you haven't hit a business problem - you've hit an identity problem. Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up You learned the skills. You got off the floor. You even hired a team. But you're still doing everything yourself. Still swooping in. Still saying "no one does it like I do." That's not leadership. That's fear wearing a busy costume. The studios that break through aren't run by better operators. They're run by owners who ki...
STOP Building Your Studio the Wrong Way - 5 Things We'd Actually Do Starting From Zero
<p>No brand. No list. No members. No reputation. If you had to build a $1 million studio from scratch in 2026, what would you actually do first - and in what order? Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up Most people start with the fit-out. Black walls. Fancy equipment. Vowels missing from the logo. Nobody cares. And they shouldn't - because you haven't given them a reason to. The studios that win in 2026 aren't the prettiest. They're the ones that solved a real problem before they signed a lease. If you don't know your point of view and yo...
F*ck Fine — Why "Good Enough" Is Killing Your Fitness Studio
<p>"Fine" isn't a feeling. It's a trap. And it's costing fitness studio owners more than burnout ever could.</p> <p>Practice your sales calls with Gerry — our free AI roleplay bot → https://bit.ly/p-gerry-sales-call-bot</p> <p>Book a free Hidden Million session → https://bit.ly/p-your-studio-check-up</p> <p>————————————</p> <p>Fine is stable revenue, a decent team, and a business that's technically working. It's also the most dangerous place a studio owner can be. Because fine shrinks your ambition to fit your fears. Burnout has a protocol. Fine has a comfort zone. And comfort zones don't build the business — or the life — you a...
Unf*ck Your Sales in 3 Steps
<p>You've got leads. You're not converting them. That's not a lead problem. That's a sales problem. Practice the SOLVER script with Gerry — our free AI sales roleplay bot → https://bit.ly/p-gerry-sales-call-bot Book a free Hidden Million session → https://bit.ly/p-free3step ———————————— Most studio owners hate sales. They call too late. They don't pick up. They wing it. Harvard says calling within five minutes makes you 100x more likely to convert. We called 5 real studios live on this episode. Three didn't pick up. They're all running ads. The transformation starts at the transaction. In this episode, Doza does a live unscripted SOLVER call...
Unf*ck Your Offer in 3 Steps
<p>You're running ads. You're posting content. You're doing the work.</p> <p> But if your intro offer is a free trial, a $14 special, or five classes for $55 — you're not building a business. You're building a leaking bucket. </p> <p>In this episode of Geronimo Unfiltered, Doza and Head Coach Ryan break down the three steps to building an intro offer that's profitable, attractive, and impossible to price-match. </p> <p>This is Episode 2 of Money March. Last week was your avatar. This week is your offer. Next week is sales. Miss any step and the whole system breaks. </p> <p>Wh...
Unf*ck your Marketing in 3 Steps
<p>Money March Ep 1: 3 Steps to Unfuck Your Marketing (And Why Your Ads Aren't Working)</p> <p> Most studio owners think their lead flow problem is an ads problem. It's not. In this episode — the first of our Money March series — we go live with Ryan to diagnose the real reason your marketing isn't hitting, and give you a step-by-step framework to fix it. </p> <p>Plus, we debut something we've never shown publicly before: GAV, the Geronimo Avatar Creator — an AI bot built specifically to help studio owners unlock their ideal member avatar and craft their hero narrative in real t...
Use Your Business to Make $20M
<p>This episode was recorded live at the Geronimo Sydney Summit in front of 150 studio owners. </p> <p>Doza sat down with Danny - Geronimo's in-house finance coach and the man behind the Profit Coaching Academy- to deliver the keynote that had the room silent. </p> <p>For the first time, we're sharing it with the full podcast audience. This one isn't about revenue. It's about what you actually do with it. Most studio owners are working harder than almost anyone they know. Revenue is growing. The business is getting stronger. But net worth is barely moving. That's not a...
The $1M Golden Cage: Why Successful Studios Still Can’t Scale
<p>If you’re stuck in a golden cage and don’t know where to start, book your free 15-minute studio checkup here and let’s find the gaps.</p> <p><br></p> <p>We get it ... on paper, your studio looks successful.</p> <p>Revenue is solid.</p> <p>Members love the experience.</p> <p>Your community is strong.</p> <p><br></p> <p>Being stuck in the Golden Cage is one of the biggest hidden problems in studio growth and gym scaling … and most owners don’t realise they’re in it.</p> <p><br></p> <p>Most studio owner...
