Transform My Dance Studio – The Podcast For Dance Studio Owners
Behind every great studio is a story of transformation. The Transform My Dance Studio Podcast is your weekly lifeline for leadership, clarity, and community. This podcast is for studio owners at any stage of their journey who are ready to build profitable businesses that support their lives. Each episode sparks inspiration and strategies to transform your studio and your life. You'll hear real-life stories from studio owners, mentors, and coaches who've been in the trenches, candid solo episodes that explore the personal and professional growth of studio leadership, and thoughtful deep dives with industry experts offering practical insight for studio...
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Why Belonging Is The Real Retention Strategy
<p >What makes families stay at a dance studio for years and what causes them to quietly walk away? </p> <p >In this episode of the Transform My Dance Studio Podcast, relationship marketing expert Barb Betts shares why retention is built through emotional connection, authentic culture, and meaningful relationships. Guided by reflections from the DSOA's operations specialist Katie Wilber, this conversation explores the deeper human side of studio leadership and the moments that make families feel like they truly belong.</p> <p >Barb unpacks how studio owners can strengthen loyalty, improve communication, build stronger relationships with teachers and parents, and c...
The Risk That Nearly Cost Everything… But Changed Everything
<p >What if your studio isn't struggling… it's just misaligned? </p> <p >In this powerful episode, Jodi Shilling unpacks how authentic branding can completely transform your enrollment, culture, and confidence as a leader. </p> <p >Jodi Shilling is a dance studio owner in Los Angeles and a seasoned growth coach inside the DSOA Inner Circle. Known for her bold decisions and elevated brand, Jodi has helped studio owners redefine their identity, attract aligned families, and build thriving, values-driven businesses. </p> <p >This episode dives deep into what branding really means for dance studio owners and why it's often misunderstood. Jodi sh...
3 Expert Tips for Branding Beyond the Dance Studio with Bruce Turkel
<p >If your studio's marketing sounds like everyone else's… this might be why. </p> <p >In this episode, branding expert Bruce Turkel shares why standing out has nothing to do with what you offer and everything to do with how people experience your brand. </p> <p >From understanding what today's customers actually care about to breaking free from outdated "features-based" marketing, this conversation will challenge the way you position your studio and help you connect in a way that drives real growth. </p> <p >Bruce explains why function is simply the "cost of entry" in today's market and how the st...
If You're Still Managing Everything…This Is Your Next Step
<p >What if the next level of your studio doesn't require more effort—but a different role?</p> <p >In this episode of the Transform My Dance Studio Podcast, Cara Poppitt breaks down the critical shift every growing studio owner must make: moving from managing the day-to-day… to leading with vision as a CEO.</p> <p >Drawing from her own journey, Cara shares what it really takes to step out of the weeds, develop a clear direction for your studio, and build a team that can help carry it forward. Because long-term growth doesn't come from doing more—it comes from l...
Moving Forward Together: A Message to Our Community
<p>In this special short episode, Lisa DeMaio, Inner Circle Program Director, shares an important update with the Dance Studio Owners Association community regarding a recent leadership change. This is a message of continuity, confidence, and forward momentum as we continue to evolve and support you. </p> <p >Join our growing community of people just like you inside our free Facebook group. Click here to join! </p> <p >Follow The Dance Studio Owners Association: </p> <p >Instagram: @dancestudioownersassociation | TikTok: @dsoaofficial | Facebook: @dancestudioownersassociation</p> <p > </p> <p> </p>
How to Reclaim Your Energy as a Studio Owner
<p >What if your studio's biggest growth lever isn't marketing, pricing, or even your curriculum, but your energy?</p> <p >In this episode, Olivia sits down with Erin King, energy expert, entrepreneur, and founder of The Energy Institute. After building and selling multiple companies and experiencing burnout firsthand, Erin now helps leaders optimize energy for performance, clarity, and sustainable success.</p> <p >This conversation dives deep into how energy is the real driver of leadership, culture, and business growth. Erin shares practical tools to help studio owners reclaim their energy, make better decisions, and lead with clarity. From tackling "heavy"...
Great Marketing Will Always Fail Without Great Teaching
<p >Most studios focus on marketing to get students in the door, but what if the real reason they leave is happening inside your classrooms? </p> <p > In this episode, Olivia sits down with Katie Wilber, educator, operations specialist, and marketing expert, to unpack the powerful role teachers play in shaping your studio's brand and retention. </p> <p >This conversation dives deep into the disconnect between external marketing and in-class experience and how that gap can make or break trust with families. Katie shares real classroom stories, actionable teaching strategies, and the mindset shifts both studio owners and teachers need...
The #1 Branding Mistake Growing Studio Owners Make
<p >Your studio is growing… your students are growing… your team is growing… </p> <p >So why does your brand suddenly feel off? </p> <p >In this empowering solo episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater breaks down a moment every growing studio owner hits—but few know how to fix: when your business evolves, but your messaging doesn't keep up. </p> <p >If you've ever looked at your social media, your website, or your team's communication and thought "this doesn't feel like us anymore"—this episode is your wake-up call. </p> <p >Olivia dives deep into what brand...
Are You The Bottleneck For Your Own Studio?
<p > What if the thing holding your studio back… is actually how you're showing up as the leader? </p> <p >In this powerful and honest conversation, Olivia Mode-Cater is joined by Inner Circle Studio Growth Coach Shannon Westveer to unpack the identity shifts required to grow a sustainable, scalable dance studio. This episode goes beyond strategy—and into the real internal work that studio owners must face as they evolve from doing everything… to leading something bigger than themselves. </p> <p >Shannon shares her journey from overwhelmed studio owner to confident CEO, revealing the mindset shifts, leadership challenges, and uncomfortable decisi...
Stop Leaving $50K On The Table
<p >What if picture day wasn't a stressful, time-consuming obligation, but one of the most profitable and impactful parts of your studio?</p> <p >In this episode of Transform My Dance Studio, Olivia Mode-Cater sits down with studio owner, entrepreneur, and founder of Dance Photo Pro, Hilary Parnell, to completely reframe how studio owners think about dance photography. With over 25 years of experience, $3M+ in studio revenue, and hundreds of studio owners coached, Hilary shares how she turned a frustrating, low-value experience into a scalable revenue stream and how you can do the same.</p> <p >From losing money during...
